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PEMANFAATAN INTERNET MARKETING DALAM PEMASARAN PRODUK UNGGULAN PERTANIAN PROVINSI GORONTALO The Use of Internet As Marketing Media of Agriculture Prominent of Gorontalo Province

KAREBA : Jurnal Ilmu Komunikasi · Vol. 1 No. 3 (2016) · hlm. 249–257

ISSN
2528-2891, 2088-4117
Terbit
2016-06-20
Penerbit
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
Bahasa
en

Abstrak

AbstractThe aim of the research is to analyze utilization of internet marketing in promoting the prominent agriculture products in order to increase investment in the Province of Gorontalo, and the shortcoming in utilizing internet marketing. The source informant of this research consisted of related officials in the Agriculture and Food Security Department and the Investment Board of the Province of Gorontalo, the website administrator and some agriculture businessman. The data collected through a deep interview, observation upon the website content and the Customer Relationship Management from the marketing communication view. The result shows that the internet marketing utilization by the Agriculture and Food Security Department of the Province of Gorontalo has not been fully utilized because the content that managed by the website administrator contains information that considered not important by the customer (visitor) so that the decision making process is difficult to take. However, by the interactive facility that is part of the CRM, this mater can be minimized by the administrator by creating two-way communication. Beside that, by managing a good relationship with the prospective investor as well as the existing investor that run their investment through CRM, this thing can contribute in increasing investment value in the Province of Gorontalo. From this research also found that the shortcoming in utilizing internet marketing is more to the short of the website administrator knowledge about the website content that considered valuable to the web user. The website administrator still not capable in understanding the need of the web user.

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40 penulis · 86 tautan kepenulisan bersama · 6 lintas organisasi · menampilkan 40 yang paling banyak terhubung

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  • Universitas Halu Oleo
  • Universitas Syiah Kuala
  • Universitas Islam Negeri Sultan Amai Gorontalo
  • Institut Agama Islam Negeri Kendari
  • Indonesia University of Education
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Dhian HerdhiansyahAfiliasi tidak diketahui10
Muh NasirUniversitas Halu Oleo4
Muh AmirUniversitas Halu Oleo3
Eka SuaibUniversitas Halu Oleo3
Muhammad SyukriUniversitas Syiah Kuala3
Saidin SaidinUniversitas Halu Oleo2
Wa Ode Srijuna RamayanaAfiliasi tidak diketahui2
Makmur KambolongUniversitas Halu Oleo2
Wa EmbeAfiliasi tidak diketahui2
Nurcayah NurcayahAfiliasi tidak diketahui2
Khairuddin KhairuddinUniversitas Islam Negeri Sultan Amai Gorontalo2
Nurul AzmiAfiliasi tidak diketahui2
Rini Nurul AmlaAfiliasi tidak diketahui2
Sefrilita Risqi Adikaning Rani RaniAfiliasi tidak diketahui2
Ciang WindasariUniversitas Halu Oleo1
Nuraeni NuraeniUniversitas Halu Oleo1
Liwaul LiwaulUniversitas Halu Oleo1
Ilmainar MaunaUniversitas Halu Oleo1
Amriani YusufAfiliasi tidak diketahui1
Justawan JustawanAfiliasi tidak diketahui1
Nur IdaInstitut Agama Islam Negeri Kendari1
Sartono SartonoUniversitas Halu Oleo1
Faisal SaputraAfiliasi tidak diketahui1
Hasbullah HasbullahUniversitas Halu Oleo1
Najib HusainUniversitas Halu Oleo1
Susi Sani FatmawatiAfiliasi tidak diketahui1
Erwing ErwingUniversitas Halu Oleo1
La TarifuUniversitas Halu Oleo1
Marlinda MarlindaAfiliasi tidak diketahui1
Asmunidar AsmunidarAfiliasi tidak diketahui1
La Ode MustafaAfiliasi tidak diketahui1
Basriah BasriahAfiliasi tidak diketahui1
Muslim MuslimIndonesia University of Education1
Aco Nata SaputraAfiliasi tidak diketahui1
Muhammad Tanzil Aziz RahimallahAfiliasi tidak diketahui1
Ahmad AmiruddinAfiliasi tidak diketahui1
Juriani JurianiAfiliasi tidak diketahui1
M Najib HusainAfiliasi tidak diketahui1
Irmayani IrmayaniAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/kareba/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">PEMANFAATAN INTERNET MARKETING DALAM PEMASARAN PRODUK UNGGULAN PERTANIAN PROVINSI GORONTALO The Use of Internet As Marketing Media of Agriculture Prominent of Gorontalo Province</dc:title>
	<dc:creator xml:lang="en">Asriani, Asriani</dc:creator>
	<dc:subject xml:lang="en">Internet</dc:subject>
	<dc:subject xml:lang="en">Website</dc:subject>
	<dc:subject xml:lang="en">Marketing Communication</dc:subject>
	<dc:subject xml:lang="en">Komunikasi Pemasaran</dc:subject>
	<dc:description xml:lang="en">AbstractThe aim of the research is to analyze utilization of internet marketing in promoting the prominent agriculture products in order to increase investment in the Province of Gorontalo, and the shortcoming in utilizing internet marketing. The source informant of this research consisted of related officials in the Agriculture and Food Security Department and the Investment Board of the Province of Gorontalo, the website administrator and some agriculture businessman. The data collected through a deep interview, observation upon the website content and the Customer Relationship Management from the marketing communication view. The result shows that the internet marketing utilization by the Agriculture and Food Security Department of the Province of Gorontalo has not been fully utilized because the content that managed by the website administrator contains information that considered not important by the customer (visitor) so that the decision making process is difficult to take. However, by the interactive facility that is part of the CRM, this mater can be minimized by the administrator by creating two-way communication. Beside that, by managing a good relationship with the prospective investor as well as the existing investor that run their investment through CRM, this thing can contribute in increasing investment value in the Province of Gorontalo. From this research also found that the shortcoming in utilizing internet marketing is more to the short of the website administrator knowledge about the website content that considered valuable to the web user. The website administrator still not capable in understanding the need of the web user.</dc:description>
	<dc:publisher xml:lang="en">Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin</dc:publisher>
	<dc:date>2016-06-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/kareba/article/view/299</dc:identifier>
	<dc:source xml:lang="en">KAREBA : Jurnal Ilmu Komunikasi; Vol.1 No.3 Juli - September 2011; 249-257</dc:source>
	<dc:source>2528-2891</dc:source>
	<dc:source>2088-4117</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/kareba/article/view/299/pdf</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2016 KAREBA : Jurnal Ilmu Komunikasi</dc:rights>
</oai_dc:dc>