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PEMANFAATAN INTERNET MARKETING DALAM PEMASARAN PRODUK UNGGULAN PERTANIAN PROVINSI GORONTALO The Use of Internet As Marketing Media of Agriculture Prominent of Gorontalo Province

KAREBA : Jurnal Ilmu Komunikasi · Vol. 1 No. 3 (2016) · hlm. 249–257

ISSN
2528-2891, 2088-4117
Terbit
2016-06-20
Penerbit
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
Bahasa
en

Abstrak

AbstractThe aim of the research is to analyze utilization of internet marketing in promoting the prominent agriculture products in order to increase investment in the Province of Gorontalo, and the shortcoming in utilizing internet marketing. The source informant of this research consisted of related officials in the Agriculture and Food Security Department and the Investment Board of the Province of Gorontalo, the website administrator and some agriculture businessman. The data collected through a deep interview, observation upon the website content and the Customer Relationship Management from the marketing communication view. The result shows that the internet marketing utilization by the Agriculture and Food Security Department of the Province of Gorontalo has not been fully utilized because the content that managed by the website administrator contains information that considered not important by the customer (visitor) so that the decision making process is difficult to take. However, by the interactive facility that is part of the CRM, this mater can be minimized by the administrator by creating two-way communication. Beside that, by managing a good relationship with the prospective investor as well as the existing investor that run their investment through CRM, this thing can contribute in increasing investment value in the Province of Gorontalo. From this research also found that the shortcoming in utilizing internet marketing is more to the short of the website administrator knowledge about the website content that considered valuable to the web user. The website administrator still not capable in understanding the need of the web user.

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  • Universitas Halu Oleo
  • Universitas Islam Negeri Sultan Amai Gorontalo
  • Institut Agama Islam Negeri Kendari
  • Universitas Muhammadiyah Parepare
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Dhian HerdhiansyahAfiliasi tidak diketahui11
Muhammad SyukriUniversitas Halu Oleo3
Khairuddin KhairuddinUniversitas Islam Negeri Sultan Amai Gorontalo2
Nurul AzmiAfiliasi tidak diketahui2
Rini Nurul AmlaAfiliasi tidak diketahui2
Sefrilita Risqi Adikaning Rani RaniAfiliasi tidak diketahui2
Amriani YusufAfiliasi tidak diketahui1
Justawan JustawanAfiliasi tidak diketahui1
Nur IdaInstitut Agama Islam Negeri Kendari1
Muh AmirAfiliasi tidak diketahui1
Sartono SartonoUniversitas Halu Oleo1
Faisal SaputraAfiliasi tidak diketahui1
Eka SuaibUniversitas Halu Oleo1
Susi Sani FatmawatiAfiliasi tidak diketahui1
La TarifuUniversitas Halu Oleo1
Marlinda MarlindaAfiliasi tidak diketahui1
Saidin SaidinUniversitas Halu Oleo1
Asmunidar AsmunidarAfiliasi tidak diketahui1
La Ode MustafaAfiliasi tidak diketahui1
Basriah BasriahAfiliasi tidak diketahui1
M Najib HusainAfiliasi tidak diketahui1
Irmayani IrmayaniAfiliasi tidak diketahui1
Tajuddin TajuddinUniversitas Muhammadiyah Parepare1
Wa Ode Rachmasari ArianiAfiliasi tidak diketahui1
Wa Ode KikiAfiliasi tidak diketahui1
Weka Gusmiarty AbdulllahAfiliasi tidak diketahui1
Muh Syukri SadimantaraAfiliasi tidak diketahui1
Nadila HanceAfiliasi tidak diketahui1
Rosmawaty RosmawatyAfiliasi tidak diketahui1
Ismi Rahma YaniAfiliasi tidak diketahui1
LM. Fid AksaraUniversitas Halu Oleo1
Wa EmbeAfiliasi tidak diketahui1
Nurcayah NurcayahAfiliasi tidak diketahui1
La Ode Muhammad Muslihun HusuniAfiliasi tidak diketahui1
Sakinah Ambang Diandry LesmanaAfiliasi tidak diketahui1
Ani LeilaniAfiliasi tidak diketahui1
Tatty YuniartiAfiliasi tidak diketahui1
Dela FristinaAfiliasi tidak diketahui1
Sri Novalina AmrizalAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/kareba/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">PEMANFAATAN INTERNET MARKETING DALAM PEMASARAN PRODUK UNGGULAN PERTANIAN PROVINSI GORONTALO The Use of Internet As Marketing Media of Agriculture Prominent of Gorontalo Province</dc:title>
	<dc:creator xml:lang="en">Asriani, Asriani</dc:creator>
	<dc:subject xml:lang="en">Internet</dc:subject>
	<dc:subject xml:lang="en">Website</dc:subject>
	<dc:subject xml:lang="en">Marketing Communication</dc:subject>
	<dc:subject xml:lang="en">Komunikasi Pemasaran</dc:subject>
	<dc:description xml:lang="en">AbstractThe aim of the research is to analyze utilization of internet marketing in promoting the prominent agriculture products in order to increase investment in the Province of Gorontalo, and the shortcoming in utilizing internet marketing. The source informant of this research consisted of related officials in the Agriculture and Food Security Department and the Investment Board of the Province of Gorontalo, the website administrator and some agriculture businessman. The data collected through a deep interview, observation upon the website content and the Customer Relationship Management from the marketing communication view. The result shows that the internet marketing utilization by the Agriculture and Food Security Department of the Province of Gorontalo has not been fully utilized because the content that managed by the website administrator contains information that considered not important by the customer (visitor) so that the decision making process is difficult to take. However, by the interactive facility that is part of the CRM, this mater can be minimized by the administrator by creating two-way communication. Beside that, by managing a good relationship with the prospective investor as well as the existing investor that run their investment through CRM, this thing can contribute in increasing investment value in the Province of Gorontalo. From this research also found that the shortcoming in utilizing internet marketing is more to the short of the website administrator knowledge about the website content that considered valuable to the web user. The website administrator still not capable in understanding the need of the web user.</dc:description>
	<dc:publisher xml:lang="en">Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin</dc:publisher>
	<dc:date>2016-06-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/kareba/article/view/299</dc:identifier>
	<dc:source xml:lang="en">KAREBA : Jurnal Ilmu Komunikasi; Vol.1 No.3 Juli - September 2011; 249-257</dc:source>
	<dc:source>2528-2891</dc:source>
	<dc:source>2088-4117</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/kareba/article/view/299/pdf</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2016 KAREBA : Jurnal Ilmu Komunikasi</dc:rights>
</oai_dc:dc>