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AKTIVITAS PROMOSI TORAJA DESTINATION MANAGEMENT ORGANIZATION (DMO) DALAM MEMPROMOSIKAN OBJEK WISATA DI TORAJA

KAREBA : Jurnal Ilmu Komunikasi · Vol. 5 No. 1 (2017) · hlm. 49–58

ISSN
2528-2891, 2088-4117
Terbit
2017-06-08
Penerbit
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
Bahasa
en

Abstrak

The purpose of this study was to determine the promotional activities and the factors that affect Toraja Destination Management Organization (DMO) in promoting the attractions in Toraja. This study uses qualitative descriptive analysis. Data collection methods used were interviews, observation and documentation. The results showed that the Toraja Destination Management Organization (DMO) can not be separated from the promotion mix. The five forms of promotion mix, not all do. Forms of promotion mix done of personal selling, advertising, public relations, and direct marketing, while the use of a variety of intensive not do. Additionally, Toraja Destination Management Organization (DMO) has moved towards the process of Integrated Marketing Communications Integrated Marketing Communication or that include the coordination efforts of the various elements of promotional and other marketing activities. Meanwhile, a supporting factor comes from two aspects, internal and external, internal refers to the performance and creativity as well as measures of innovative Toraja Destination Management Organization (DMO), while factors external support in the form of support from other parties who deal directly in the world of tourism, While inhibiting factor is the gap between the readiness of tourism development with incessant promotion that has been done is not effective.

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27 penulis · 53 tautan kepenulisan bersama · 1 lintas organisasi

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  • Hasanuddin University
  • Universitas Muhammadiyah Parepare
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Nosakros AryaHasanuddin University1
Muh. AkbarUniversitas Muhammadiyah Parepare1
M. Rusydi AlwiAfiliasi tidak diketahui1
Asri UsmanAfiliasi tidak diketahui1
Fuad Husain AkbarAfiliasi tidak diketahui1
Asma Amne AmbarwatiAfiliasi tidak diketahui1
Jecklin TitaleyAfiliasi tidak diketahui1
Azwar MarzukiAfiliasi tidak diketahui1
Ahmad ZulfikarAfiliasi tidak diketahui1
Muh. Iqbal SultanAfiliasi tidak diketahui1
Mursalim MursalimAfiliasi tidak diketahui1
Andarwati AndarwatiAfiliasi tidak diketahui1
Andi Subhan AmirAfiliasi tidak diketahui1
Andi Muhammad Fauzi RamadhanAfiliasi tidak diketahui1
Muhammad NadjibAfiliasi tidak diketahui1
Eva RahmayaniAfiliasi tidak diketahui1
Muhammad Iqbal SultanAfiliasi tidak diketahui1
Rohadi MalikAfiliasi tidak diketahui1
Adnan MuchtarAfiliasi tidak diketahui1
Hafied CangaraHasanuddin University1
Yunita Tri UtamiAfiliasi tidak diketahui1
Dhia Naufalia IlmiAfiliasi tidak diketahui1
Andi Sapna AinayaAfiliasi tidak diketahui1
Sitti Murniati MuchtarAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/kareba/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">AKTIVITAS PROMOSI TORAJA DESTINATION MANAGEMENT ORGANIZATION (DMO) DALAM MEMPROMOSIKAN OBJEK WISATA DI TORAJA</dc:title>
	<dc:creator xml:lang="en">Rahmi, Sri Nur</dc:creator>
	<dc:creator xml:lang="en">Kahar, Kahar</dc:creator>
	<dc:creator xml:lang="en">Karnay, Sudirman</dc:creator>
	<dc:subject xml:lang="en">promotion mix</dc:subject>
	<dc:subject xml:lang="en">communication</dc:subject>
	<dc:subject xml:lang="en">attaractions</dc:subject>
	<dc:description xml:lang="en">The purpose of this study was to determine the promotional activities and the factors that affect Toraja Destination Management Organization (DMO) in promoting the attractions in Toraja. This study uses qualitative descriptive analysis. Data collection methods used were interviews, observation and documentation. The results showed that the Toraja Destination Management Organization (DMO) can not be separated from the promotion mix. The five forms of promotion mix, not all do. Forms of promotion mix done of personal selling, advertising, public relations, and direct marketing, while the use of a variety of intensive not do. Additionally, Toraja Destination Management Organization (DMO) has moved towards the process of Integrated Marketing Communications Integrated Marketing Communication or that include the coordination efforts of the various elements of promotional and other marketing activities. Meanwhile, a supporting factor comes from two aspects, internal and external, internal refers to the performance and creativity as well as measures of innovative Toraja Destination Management Organization (DMO), while factors external support in the form of support from other parties who deal directly in the world of tourism , While inhibiting factor is the gap between the readiness of tourism development with incessant promotion that has been done is not effective. </dc:description>
	<dc:publisher xml:lang="en">Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin</dc:publisher>
	<dc:date>2017-06-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/kareba/article/view/1882</dc:identifier>
	<dc:source xml:lang="en">KAREBA : Jurnal Ilmu Komunikasi; Vol.5 No.1 Januari - Juni 2016; 49-58</dc:source>
	<dc:source>2528-2891</dc:source>
	<dc:source>2088-4117</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/kareba/article/view/1882/1047</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2017 KAREBA : Jurnal Ilmu Komunikasi</dc:rights>
</oai_dc:dc>