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Multiple Identity on Nano Celebrity Instagram Account Sidoarjo

Proceeding of The 5th ASPIKOM International Communication Conference (AICCON 2025) · Vol. 1 No. 1 (2025) · hlm. 459–478

DOI
10.31947/aiccon2025.v1i1.47766
ISSN
3032-6966
Terbit
2025-10-20
Penerbit
Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Hasanuddin
Bahasa
en

Abstrak

Inggris

Social media, especially Instagram, has become a strategic space for nano celebrities to present and manage multiple identities simultaneously. This study aims to analyze how the concept of multiple identities is presented by nano celebrities in Sidoarjo. Using a qualitative approach through netnography method and identity management theory from Imahori and Cupach, this study found that subjects such as @q_annisa and @siscaks04 actively construct identities as mothers, wives, food vloggers, and complementary social figures. They utilize visual elements such as photos, videos, captions, and Instagram features such as stories, reels, and feeds consistently to strengthen their diverse digital personas. In addition, research shows that the presentation of content that can be connected to the audience's experience, as well as mutual interaction with the audience through comments and stories are key factors in building loyalty and trust among followers. @q_annisa and @siscaks04, present identities as private individuals, professionals, as well as part of a social community, each of which is tailored to the context and expectations of the audience. The results of this study confirm that the representation of multiple identities is done consciously and structurally, making nano celebrities not only as media users, but also as strategic actors in shaping their image.

Bahasa Indonesia

Social media, especially Instagram, has become a strategic space for nano celebrities to present and manage multiple identities simultaneously. This study aims to analyze how the concept of multiple identities is presented by nano celebrities in Sidoarjo. Using a qualitative approach through netnography method and identity management theory from Imahori and Cupach, this study found that subjects such as @q_annisa and @siscaks04 actively construct identities as mothers, wives, food vloggers, and complementary social figures. They utilize visual elements such as photos, videos, captions, and Instagram features such as stories, reels, and feeds consistently to strengthen their diverse digital personas. In addition, research shows that the presentation of content that can be connected to the audience's experience, as well as mutual interaction with the audience through comments and stories are key factors in building loyalty and trust among followers. @q_annisa and @siscaks04, present identities as private individuals, professionals, as well as part of a social community, each of which is tailored to the context and expectations of the audience. The results of this study confirm that the representation of multiple identities is done consciously and structurally, making nano celebrities not only as media users, but also as strategic actors in shaping their image.

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  • Universitas Muhammadiyah Sidoarjo
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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/aiccon/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Multiple Identity on Nano Celebrity Instagram Account Sidoarjo</dc:title>
	<dc:title xml:lang="id">Multiple Identity on Nano Celebrity Instagram Account Sidoarjo</dc:title>
	<dc:creator xml:lang="en"> Ifanisari, Irma Fahriza</dc:creator>
	<dc:creator xml:lang="id"> Ifanisari, Irma Fahriza</dc:creator>
	<dc:subject xml:lang="en">Instagram</dc:subject>
	<dc:subject xml:lang="en">Multiple Identity</dc:subject>
	<dc:subject xml:lang="en">Nano Celebrity</dc:subject>
	<dc:subject xml:lang="en">Identity Management Theory</dc:subject>
	<dc:description xml:lang="en">Social media, especially Instagram, has become a strategic space for nano celebrities to present and manage multiple identities simultaneously. This study aims to analyze how the concept of multiple identities is presented by nano celebrities in Sidoarjo. Using a qualitative approach through netnography method and identity management theory from Imahori and Cupach, this study found that subjects such as @q_annisa and @siscaks04 actively construct identities as mothers, wives, food vloggers, and complementary social figures.  They utilize visual elements such as photos, videos, captions, and Instagram features such as stories, reels, and feeds consistently to strengthen their diverse digital personas. In addition, research shows that the presentation of content that can be connected to the audience's experience, as well as mutual interaction with the audience through comments and stories are key factors in building loyalty and trust among followers. @q_annisa and @siscaks04, present identities as private individuals, professionals, as well as part of a social community, each of which is tailored to the context and expectations of the audience. The results of this study confirm that the representation of multiple identities is done consciously and structurally, making nano celebrities not only as media users, but also as strategic actors in shaping their image.</dc:description>
	<dc:description xml:lang="id">Social media, especially Instagram, has become a strategic space for nano celebrities to present and manage multiple identities simultaneously. This study aims to analyze how the concept of multiple identities is presented by nano celebrities in Sidoarjo. Using a qualitative approach through netnography method and identity management theory from Imahori and Cupach, this study found that subjects such as @q_annisa and @siscaks04 actively construct identities as mothers, wives, food vloggers, and complementary social figures.&amp;nbsp; They utilize visual elements such as photos, videos, captions, and Instagram features such as stories, reels, and feeds consistently to strengthen their diverse digital personas. In addition, research shows that the presentation of content that can be connected to the audience's experience, as well as mutual interaction with the audience through comments and stories are key factors in building loyalty and trust among followers. @q_annisa and @siscaks04, present identities as private individuals, professionals, as well as part of a social community, each of which is tailored to the context and expectations of the audience. The results of this study confirm that the representation of multiple identities is done consciously and structurally, making nano celebrities not only as media users, but also as strategic actors in shaping their image.</dc:description>
	<dc:publisher xml:lang="en">Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Hasanuddin</dc:publisher>
	<dc:date>2025-10-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/aiccon/article/view/47766</dc:identifier>
	<dc:identifier>10.31947/aiccon2025.v1i1.47766</dc:identifier>
	<dc:source xml:lang="en">Proceeding of The 5th ASPIKOM  International  Communication Conference (AICCON 2025); Vol. 1 No. 1 (2025): Proceeding of The 5th ASPIKOM International Communication Conference (AICCON 2025); 459-478</dc:source>
	<dc:source>3032-6966</dc:source>
	<dc:source>10.31947/aiccon2025.v1i1</dc:source>
	<dc:language>en</dc:language>
	<dc:language>id</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/aiccon/article/view/47766/13560</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Proceeding of The 5th ASPIKOM  International  CommunicationConference (AICCON 2025)</dc:rights>
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