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The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City

Forum Ilmu Sosial · Vol. 51 No. 2 (2025) · pp. 166–174

DOI
10.15294/fis.v51i2.17961
ISSN
2549-0745, 1412-971X
Published
2025-01-04
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify its impact on the trust of first-time voters. A quantitative method was used for data collection, conducted by surveying 400 first-time voters in Semarang City. A simple linear regression test results show that political gimmicks significantly affect first-time voters' trust, with a significance value of 0.002 < 0.05. This study emphasizes voter political literacy's importance in ensuring rational and informed political decisions. The research plays a crucial role in understanding the dynamics of political communication in the digital era and the critical role of first-time voters in maintaining the quality of democracy.

Keywords

Collaboration network of the authors

13 authors · 43 co-authorship links

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Co-authorOrganisationJoint articles
Restu Ayu MumpuniAffiliation unknown1
Hany NurpratiwiAffiliation unknown1
Kuncoro Bayu PrasetyoAffiliation unknown1
Iwan Hardi SaputroAffiliation unknown1
Nabila Nurul HawaAffiliation unknown1
JamhurAffiliation unknown1
Noviani Achmad PutriAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/FIS/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City</dc:title>
	<dc:creator xml:lang="en">Alvi Lutviah Amini</dc:creator>
	<dc:creator xml:lang="en">Chandra Sivano</dc:creator>
	<dc:creator xml:lang="en">Elang Samudra </dc:creator>
	<dc:creator xml:lang="en">Charist Marvell Geraldo </dc:creator>
	<dc:creator xml:lang="en">Ray Fazle Rahman </dc:creator>
	<dc:creator xml:lang="en">Eni Rahmawati </dc:creator>
	<dc:subject xml:lang="en">Political Campaign; Political Gimmicks; Novice Voters</dc:subject>
	<dc:description xml:lang="en">The digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify its impact on the trust of first-time voters. A quantitative method was used for data collection, conducted by surveying 400 first-time voters in Semarang City. A simple linear regression test results show that political gimmicks significantly affect first-time voters' trust, with a significance value of 0.002 &amp;lt; 0.05. This study emphasizes voter political literacy's importance in ensuring rational and informed political decisions. The research plays a crucial role in understanding the dynamics of political communication in the digital era and the critical role of first-time voters in maintaining the quality of democracy.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-01-04</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/FIS/article/view/17961</dc:identifier>
	<dc:identifier>10.15294/fis.v51i2.17961</dc:identifier>
	<dc:source xml:lang="en">Forum Ilmu Sosial; Vol. 51 No. 2 (2024): December 2024; 166-174</dc:source>
	<dc:source>2549-0745</dc:source>
	<dc:source>1412-971X</dc:source>
	<dc:source>10.15294/fis.v51i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/FIS/article/view/17961/2636</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Forum Ilmu Sosial</dc:rights>
</oai_dc:dc>