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Analisis Model Keputusan Berkunjung Ulang terhadap Loyalitas Pelanggan

HIGEIA (Journal of Public Health Research and Development) · Vol. 5 No. 2 (2021)

DOI
10.15294/higeia.v5i2.40226
ISSN
2541-5581, 2541-5603
Terbit
2021-04-10
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Healthcare industry has a challenge of transforming customers satisfied into customers loyalty. The increasing number of hospitals in Central Java pushed the hospital to try to remain a community choice. Hospitals need to make new services to maintaining the company. This study aimed to analyze the influence of service quality, religiosity, and customer value which were mediated by revisit toward customer loyalty at the S beauty clinic in Semarang. The respondents were all customers who have been doing treatment or buying beauty products at S beauty clinic. 99 respondents were selected using accidental sampling. The data were analyzed by Partial Least Square (PLS). The results showed that there was an influence of customer’s value (T-statistic = 4.570) toward revisit decision, but ini the context of service quality (T-statistic = 0.362) and religiosity (T-statistic = 1.181) did not give any influence toward revisit decision. Whereas, the revisit decision (T-statistic = 15.598) gave influence toward customer loyalty. This indicates that the patient who are revisit is loyal customer to S Beauty Clinic. Keywords: Revisit, Customer Loyalty

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Alifa Nasyahta RosianaAfiliasi tidak diketahui1
Septo Pawelas ArsoAfiliasi tidak diketahui1
Ayun SriatmiAfiliasi tidak diketahui1
Firmansyah Kholiq Pradana P. HAfiliasi tidak diketahui1
Sofwan IndarjoState University of Semarang1
Efa NugrohoState University of Semarang1
Bertakalswa HermawatiState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/higeia/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Analisis Model Keputusan Berkunjung Ulang terhadap Loyalitas Pelanggan</dc:title>
	<dc:creator>Primasari, Dyah</dc:creator>
	<dc:creator>Farida, Naili</dc:creator>
	<dc:creator>Kartini, Apoina</dc:creator>
	<dc:description xml:lang="en-US">Healthcare industry has a challenge of transforming customers satisfied into customers loyalty. The increasing number of hospitals in Central Java pushed the hospital to try to remain a community choice. Hospitals need to make new services to maintaining the company. This study aimed to analyze the influence of service quality, religiosity, and customer value which were mediated by revisit toward customer loyalty at the S beauty clinic in Semarang. The respondents were all customers who have been doing treatment or buying beauty products at S beauty clinic. 99 respondents were selected using accidental sampling. The data were analyzed by Partial Least Square (PLS). The results showed that there was an influence of customer’s value (T-statistic = 4.570) toward revisit decision, but ini the context of service quality (T-statistic = 0.362) and religiosity (T-statistic = 1.181) did not give any influence toward revisit decision. Whereas, the revisit decision (T-statistic = 15.598) gave influence toward customer loyalty. This indicates that the patient who are revisit is loyal customer to S Beauty Clinic.
Keywords: Revisit, Customer Loyalty</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2021-04-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/higeia/article/view/40226</dc:identifier>
	<dc:identifier>10.15294/higeia.v5i2.40226</dc:identifier>
	<dc:source xml:lang="en-US">HIGEIA (Journal of Public Health Research and Development); Vol 5 No 2 (2021): HIGEIA: April 2021</dc:source>
	<dc:source>2541-5581</dc:source>
	<dc:source>2541-5603</dc:source>
	<dc:source>10.15294/higeia.v5i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/higeia/article/view/40226/19261</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 HIGEIA (Journal of Public Health Research and Development)</dc:rights>
</oai_dc:dc>