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Analysis of Digital Literacy-Based Business Development Strategy (Case Study of the Nila Sari Sejahtera Farmers Group, Pati Regency)

Jurnal Penelitian Pendidikan · Vol. 42 No. 1 (2025) · hlm. 74–80

DOI
10.15294/jpp.v42i1.32968
ISSN
2580-4154, 2503-1260
Terbit
2025-04-23
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The purpose of this study is to understand the implementation of business strategies and the importance of business feasibility studies. Furthermore, this study aims to determine the level of effectiveness, efficiency, productivity, and profitability of businesses, particularly in the field of saline tilapia fisheries in the digital era. Micro, Small, and Medium Enterprises (MSMEs) play a significant role and contribute to the national economy because they are labor-intensive, resilient, and competitive, especially during the monetary crisis. MSMEs are able to absorb labor and provide significant employment opportunities, thereby reducing the unemployment rate. One such MSME is the Nila Sari Sejahtera Farming Group. This Fish Farming Group specializes in cultivating saline tilapia, a leading product of Pati Regency. The members of the Fish Farming Group are local residents, and saline tilapia cultivation has become their primary livelihood. The method used in this study is descriptive qualitative with a case study technique. The results of the study show that: 1) Nila Sari Sejahtera Farming Group applies various business strategies in the fields of cultivation, production and post-harvest processing, 2) Consumer behavior in transactions in Fish Farming Group businesses is influenced by several factors including cultural, social, personal and sociological, 3) Digital literacy studies on MSME actors are the main strategy in business resilience and feasibility.

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28 penulis · 79 tautan kepenulisan bersama · 5 lintas organisasi

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  • State University of Semarang
  • State University of Makassar
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Nurul Haeriyah RidwanState University of Makassar2
Januharto PartonoState University of Semarang2
Damas Gianlugi AlrizqiState University of Makassar1
Mildayanti MildayantiState University of Makassar1
Agung Muliaman AnasState University of Makassar1
Ni Luh Sinta YaniState University of Makassar1
Catur Rini WidyastutiState University of Semarang1
Ratna Dewi KusumaningtyasState University of Semarang1
Haniif PrasetiawanState University of Semarang1
Zuhriyan Ash Shiddieqy BahlawanState University of Semarang1
Nadya Alfa Cahaya ImaniState University of Semarang1
Reni Ainun JannahState University of Semarang1
Rizky IchwanState University of Semarang1
Syifa Azzahra Putri SolihinState University of Semarang1
Rohmawati RohmawatiState University of Semarang1
Tri AstutiState University of Semarang1
Wawan Sugiyo PranotoState University of Semarang1
Rohmawati RohmawatiAfiliasi tidak diketahui1
Ahmad SaerojiState University of Semarang1
Muhammad Dwilian FathurrohmanState University of Semarang1
Jarot Tri Bowo SantosoState University of Semarang1
MargunaniState University of Semarang1
Naim DevitrisiaState University of Semarang1
Margunani MargunaniState University of Semarang1
Wulan Suci RachmadaniState University of Semarang1
Sucihatiningsih Dian Wisika PrajantiState University of Semarang1
Widiyanto WidiyantoState University of Semarang1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/JPP/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Analysis of Digital Literacy-Based Business Development Strategy (Case Study of the Nila Sari Sejahtera Farmers Group, Pati Regency)</dc:title>
	<dc:creator xml:lang="en">Rachmadi, Moch Faizal </dc:creator>
	<dc:subject xml:lang="en">Business Feasibility Study</dc:subject>
	<dc:subject xml:lang="en">Business Strategy</dc:subject>
	<dc:subject xml:lang="en">Digital Literacy</dc:subject>
	<dc:subject xml:lang="en">Fisheries</dc:subject>
	<dc:subject xml:lang="en">SMEs</dc:subject>
	<dc:description xml:lang="en">The purpose of this study is to understand the implementation of business strategies and the importance of business feasibility studies. Furthermore, this study aims to determine the level of effectiveness, efficiency, productivity, and profitability of businesses, particularly in the field of saline tilapia fisheries in the digital era. Micro, Small, and Medium Enterprises (MSMEs) play a significant role and contribute to the national economy because they are labor-intensive, resilient, and competitive, especially during the monetary crisis. MSMEs are able to absorb labor and provide significant employment opportunities, thereby reducing the unemployment rate. One such MSME is the Nila Sari Sejahtera Farming Group. This Fish Farming Group specializes in cultivating saline tilapia, a leading product of Pati Regency. The members of the Fish Farming Group are local residents, and saline tilapia cultivation has become their primary livelihood. The method used in this study is descriptive qualitative with a case study technique. The results of the study show that: 1) Nila Sari Sejahtera Farming Group applies various business strategies in the fields of cultivation, production and post-harvest processing, 2) Consumer behavior in transactions in Fish Farming Group businesses is influenced by several factors including cultural, social, personal and sociological, 3) Digital literacy studies on MSME actors are the main strategy in business resilience and feasibility.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-04-23</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/JPP/article/view/32968</dc:identifier>
	<dc:identifier>10.15294/jpp.v42i1.32968</dc:identifier>
	<dc:source xml:lang="en">Jurnal Penelitian Pendidikan; Vol. 42 No. 1 (2025): April 2025; 74-80</dc:source>
	<dc:source>2580-4154</dc:source>
	<dc:source>2503-1260</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/JPP/article/view/32968/5887</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Jurnal Penelitian Pendidikan</dc:rights>
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