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Knowledge Assets, I-Market Platform Utilization, and Consumer Satisfaction of Micro and Small Enterprises in Indonesia

Jurnal Penelitian Pendidikan · Vol. 43 No. 1 (2026) · hlm. 298–310

DOI
10.15294/jpp.v43i1.47491
ISSN
2580-4154, 2503-1260
Terbit
2026-04-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study analyzes the influence of knowledge assets and I-Market platform utilization on consumer satisfaction of Micro and Small Enterprises (MSEs) in Indonesia. Data were collected through a survey of 140 MSE owners in Indonesia using a 1–5 Likert scale and analyzed using SEM- PLS (WarpPLS). The results show that knowledge assets and I-Market platform utilization have a positive and statistically significant effect on consumer satisfaction. The model explains 64% of the variance in consumer satisfaction, with I-Market utilization demonstrating a more dominant influence compared to knowledge assets. These findings emphasize the importance of a holistic approach that aligns human resource competency development with the acceleration of digital inclusion to build sustainable consumer loyalty within the digital economic ecosystem.

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31 penulis · 85 tautan kepenulisan bersama · 8 lintas organisasi

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  • State University of Semarang
  • State University of Makassar
  • Sebelas Maret University
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Rekan penulisOrganisasiArtikel bersama
Januharto PartonoState University of Semarang2
Damas Gianlugi AlrizqiState University of Makassar2
Mildayanti MildayantiState University of Makassar2
Agung Muliaman AnasState University of Makassar2
Catur Rini WidyastutiState University of Semarang1
Ratna Dewi KusumaningtyasState University of Semarang1
Haniif PrasetiawanState University of Semarang1
Zuhriyan Ash Shiddieqy BahlawanState University of Semarang1
Nadya Alfa Cahaya ImaniState University of Semarang1
Reni Ainun JannahState University of Semarang1
Rizky IchwanState University of Semarang1
Syifa Azzahra Putri SolihinState University of Semarang1
Puji Novita SariSebelas Maret University1
Maghfirah Sari AzisState University of Makassar1
Nurul HaeriyahState University of Makassar1
Rohmawati RohmawatiState University of Semarang1
Tri AstutiState University of Semarang1
Wawan Sugiyo PranotoState University of Semarang1
Rohmawati RohmawatiAfiliasi tidak diketahui1
Ahmad SaerojiState University of Semarang1
Muhammad Dwilian FathurrohmanState University of Semarang1
Jarot Tri Bowo SantosoState University of Semarang1
MargunaniState University of Semarang1
Naim DevitrisiaState University of Semarang1
Margunani MargunaniState University of Semarang1
Wulan Suci RachmadaniState University of Semarang1
Sucihatiningsih Dian Wisika PrajantiState University of Semarang1
Widiyanto WidiyantoState University of Semarang1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/JPP/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Knowledge Assets, I-Market Platform Utilization, and Consumer Satisfaction of Micro and Small Enterprises in Indonesia</dc:title>
	<dc:creator xml:lang="en">Ridwan, Nurul Haeriyah </dc:creator>
	<dc:creator xml:lang="en">Yani, Ni Luh Sinta </dc:creator>
	<dc:creator xml:lang="en">Rachmadi, Moch Faizal </dc:creator>
	<dc:subject xml:lang="en">knowledge assets, I-Market platform utilization, consumer satisfaction, Micro And Small Enterprises</dc:subject>
	<dc:description xml:lang="en">This study analyzes the influence of knowledge assets and I-Market platform utilization on consumer satisfaction of Micro and Small Enterprises (MSEs) in Indonesia. Data were collected through a survey of 140 MSE owners in Indonesia using a 1–5 Likert scale and analyzed using SEM- PLS (WarpPLS).  The results show that knowledge assets and I-Market platform utilization have a positive and statistically significant effect on consumer satisfaction. The model explains 64% of the variance in consumer satisfaction, with I-Market utilization demonstrating a more dominant influence compared to knowledge assets. These findings emphasize the importance of a holistic approach that aligns human resource competency development with the acceleration of digital inclusion to build sustainable consumer loyalty within the digital economic ecosystem.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/JPP/article/view/47491</dc:identifier>
	<dc:identifier>10.15294/jpp.v43i1.47491</dc:identifier>
	<dc:source xml:lang="en">Jurnal Penelitian Pendidikan; Vol. 43 No. 1 (2026): April 2026; 298-310</dc:source>
	<dc:source>2580-4154</dc:source>
	<dc:source>2503-1260</dc:source>
	<dc:source>10.15294/jpp.v43i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/JPP/article/view/47491/9136</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Penelitian Pendidikan</dc:rights>
</oai_dc:dc>