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Beauty Influencer Credibility and Cosmetic Purchase Intention Among Undergraduate Beauty Education Students

Jurnal Penelitian Pendidikan · Vol. 43 No. 1 (2026) · hlm. 366–373

DOI
10.15294/jpp.v43i1.62010
ISSN
2580-4154, 2503-1260
Terbit
2026-04-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The widespread use of social media has significantly influenced consumer behavior, particularly in the beauty industry, where beauty influencers serve as key sources of cosmetic information and recommendations. However, limited studies have explored how beauty influencer credibility affects cosmetic purchase intention among undergraduate beauty education students. This study aimed to examine the effect of beauty influencer credibility on cosmetic purchase intention among students of the Department of Beauty Education, Faculty of Engineering, Universitas Negeri Semarang. A quantitative explanatory design was employed involving 102 respondents selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using descriptive statistics and simple linear regression in IBM SPSS Statistics. The results showed that respondents reported high perceptions of beauty influencer credibility (M = 4.18, SD = 0.49) and cosmetic purchase intention (M = 4.06, SD = 0.56). Regression analysis revealed that beauty influencer credibility significantly influenced cosmetic purchase intention (β = 0.684, t = 9.487, p < 0.001), explaining 47.5% of the variance (R² = 0.475). These findings highlight the importance of influencer credibility in shaping consumers' purchase intentions and extend the application of Source Credibility Theory within beauty education. The study also offers practical implications for higher education institutions and the cosmetics industry in promoting digital consumer literacy and effective influencer marketing.

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  • University of Brawijaya
  • State University of Semarang
  • Yogyakarta State University
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Rekan penulisOrganisasiArtikel bersama
Ade Novi Nurul IhsaniAfiliasi tidak diketahui7
Ajeng Rahma SudarniAfiliasi tidak diketahui7
Mulil KhairaAfiliasi tidak diketahui6
Alfian ArdhiansyahAfiliasi tidak diketahui6
Anan NugrohoState University of Semarang4
Mia Hafizah TumanggerAfiliasi tidak diketahui3
Musdalifah MusdalifahAfiliasi tidak diketahui3
Milda RuliyantiAfiliasi tidak diketahui3
Maria KrisnawatiAfiliasi tidak diketahui3
Okta PurnawirawanUniversity of Brawijaya2
Indah Indi AfifahAfiliasi tidak diketahui2
Eny Widhia AgustinAfiliasi tidak diketahui2
Sri Endah WahyuningsihAfiliasi tidak diketahui2
Wahyu LestariYogyakarta State University2
Ikfina Kamal IdaAfiliasi tidak diketahui2
Lutfiah KhoirunnisaAfiliasi tidak diketahui2
Erna SetyowatiAfiliasi tidak diketahui2
Godham Eko SaputroAfiliasi tidak diketahui1
Ikfina Khamal IdaAfiliasi tidak diketahui1
Gabriella Tara DivaAfiliasi tidak diketahui1
Nelly Setyowati AnggraeniAfiliasi tidak diketahui1
Mutiara Ning RamadhantiAfiliasi tidak diketahui1
Salwa Salsa BillaAfiliasi tidak diketahui1
Anadia Krsna PutriAfiliasi tidak diketahui1
Feti Fatikhatul UzaAfiliasi tidak diketahui1
Ririn WijayantiAfiliasi tidak diketahui1
Khanifatun Nisa'Afiliasi tidak diketahui1
Lina NisrinaAfiliasi tidak diketahui1
Mayustina WidyanaAfiliasi tidak diketahui1
Sofia DaniatiAfiliasi tidak diketahui1
Marwiyah MarwiyahAfiliasi tidak diketahui1
Reska Ayu NovitasariAfiliasi tidak diketahui1
Sukma Ade AuliaAfiliasi tidak diketahui1
Nikhla Ma'rifatul HannaAfiliasi tidak diketahui1
Erni Eka AriyantiAfiliasi tidak diketahui1
Amalia Mallika SariAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/JPP/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Beauty Influencer Credibility and Cosmetic Purchase Intention Among Undergraduate Beauty Education Students</dc:title>
	<dc:creator xml:lang="en">Widowati, Trisnani</dc:creator>
	<dc:creator xml:lang="en">Clarita Apriliani</dc:creator>
	<dc:creator xml:lang="en">Septian Eko Prasetyo</dc:creator>
	<dc:creator xml:lang="en">Anik Maghfiroh</dc:creator>
	<dc:subject xml:lang="en">beauty influencer</dc:subject>
	<dc:subject xml:lang="en">cosmetic</dc:subject>
	<dc:description xml:lang="en">The widespread use of social media has significantly influenced consumer behavior, particularly in the beauty industry, where beauty influencers serve as key sources of cosmetic information and recommendations. However, limited studies have explored how beauty influencer credibility affects cosmetic purchase intention among undergraduate beauty education students. This study aimed to examine the effect of beauty influencer credibility on cosmetic purchase intention among students of the Department of Beauty Education, Faculty of Engineering, Universitas Negeri Semarang. A quantitative explanatory design was employed involving 102 respondents selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using descriptive statistics and simple linear regression in IBM SPSS Statistics. The results showed that respondents reported high perceptions of beauty influencer credibility (M = 4.18, SD = 0.49) and cosmetic purchase intention (M = 4.06, SD = 0.56). Regression analysis revealed that beauty influencer credibility significantly influenced cosmetic purchase intention (β = 0.684, t = 9.487, p &amp;lt; 0.001), explaining 47.5% of the variance (R² = 0.475). These findings highlight the importance of influencer credibility in shaping consumers' purchase intentions and extend the application of Source Credibility Theory within beauty education. The study also offers practical implications for higher education institutions and the cosmetics industry in promoting digital consumer literacy and effective influencer marketing.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/JPP/article/view/62010</dc:identifier>
	<dc:identifier>10.15294/jpp.v43i1.62010</dc:identifier>
	<dc:source xml:lang="en">Jurnal Penelitian Pendidikan; Vol. 43 No. 1 (2026): April 2026; 366-373</dc:source>
	<dc:source>2580-4154</dc:source>
	<dc:source>2503-1260</dc:source>
	<dc:source>10.15294/jpp.v43i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/JPP/article/view/62010/10938</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Penelitian Pendidikan</dc:rights>
</oai_dc:dc>