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Speech Acts in Social Media Fraud: Manipulative Communication Strategies on WhatsApp and Facebook

Language Circle: Journal of Language and Literature · Vol. 20 No. 2 (2025) · hlm. 16–28

DOI
10.15294/lc.v20i1.23944
ISSN
2460-853X, 1858-0157
Terbit
2025-10-31
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This research aims to investigate the role of speech acts in fraudulent activities on social media platforms, particularly WhatsApp and Facebook, through a pragmatic framework. The primary goal is to identify the manipulative communication strategies employed by perpetrators to deceive and inluence victims. A qualitative-descriptive methodology was adopted, with data collected from conversation screenshots and communication recordings sourced from victims' case reports in WhatsApp and Facebook (n = 39). The data were analyzed using the speech act theory by Austin and Searle, along with Grice’s concept of implicature. The findings reveal that directive and commissive speech acts are central to the perpetrators' manipulative strategies, often combined with hidden implicatures intended to create a sense of urgency, establish false trust, and foster emotional dependency in victims. These findings contribute to a deeper understanding of the communicative tactics used in social media fraud. Ultimately, this research offers valuable insights into the dynamics of online deception, highlighting the importance of enhancing digital literacy and advancing strategies for cybercrime prevention. This study also provides a foundation for further research on communication patterns in digital fraud.

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26 penulis · 54 tautan kepenulisan bersama · 13 lintas organisasi

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  • State University of Semarang
  • Sebelas Maret University
  • Universitas Dian Nuswantoro
  • Universitas Nusantara PGRI Kediri
  • UIN Raden Mas Said Surakarta
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Rekan penulisOrganisasiArtikel bersama
Dhea Aisha Chandra KiranaState University of Semarang1
Anisa Utami BarokahState University of Semarang1
Fissilmi SalsabillaUniversitas Dian Nuswantoro1
Dea Tunjung KurniaUniversitas Dian Nuswantoro1
Retno Nur OctavianiUniversitas Dian Nuswantoro1
Gabriella Jovanka WaasState University of Semarang1
Rudi HartonoState University of Semarang1
Sita OktabriyantiState University of Semarang1
Seful BahriState University of Semarang1
Ayun Bekti SaparenaState University of Semarang1
Girindra Putri Dewi SaraswatiState University of Semarang1
Destya AnellyshaState University of Semarang1
Prima VeronikaSebelas Maret University1
Astiana Ajeng RahadiniSebelas Maret University1
Kenfitria Diah WijayantiSebelas Maret University1
Nirbito Hanggoro PribadiSebelas Maret University1
Dewi Pangestu SaidSebelas Maret University1
Riyadi SantosaSebelas Maret University1
Sumarlam SumarlamSebelas Maret University1
Djatmika DjatmikaSebelas Maret University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/LC/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Speech Acts in Social Media Fraud: Manipulative Communication Strategies on WhatsApp and Facebook</dc:title>
	<dc:creator xml:lang="en">Lailiyah, Nur</dc:creator>
	<dc:creator xml:lang="en">Galuh Kirana Dwi Areni</dc:creator>
	<dc:creator xml:lang="en">Favorita Kurwidaria</dc:creator>
	<dc:creator xml:lang="en">Setyo Prasiyanto Cahyono</dc:creator>
	<dc:creator xml:lang="en">Monika Widyastuti Surtikanti</dc:creator>
	<dc:creator xml:lang="en">Farida Indri Wijayanti </dc:creator>
	<dc:subject xml:lang="en">Fraud</dc:subject>
	<dc:subject xml:lang="en">Manipulative communication</dc:subject>
	<dc:subject xml:lang="en">Pragmatics</dc:subject>
	<dc:subject xml:lang="en">Social media</dc:subject>
	<dc:subject xml:lang="en">Speech acts</dc:subject>
	<dc:description xml:lang="en">This research aims to investigate the role of speech acts in fraudulent activities on social media platforms, particularly WhatsApp and Facebook, through a pragmatic framework. The primary goal is to identify the manipulative communication strategies employed by perpetrators to deceive and inluence victims. A qualitative-descriptive methodology was adopted, with data collected from conversation screenshots and communication recordings sourced from victims' case reports in WhatsApp and Facebook (n = 39). The data were analyzed using the speech act theory by Austin and Searle, along with Grice’s concept of implicature. The findings reveal that directive and commissive speech acts are central to the perpetrators' manipulative strategies, often combined with hidden implicatures intended to create a sense of urgency, establish false trust, and foster emotional dependency in victims. These findings contribute to a deeper understanding of the communicative tactics used in social media fraud. Ultimately, this research offers valuable insights into the dynamics of online deception, highlighting the importance of enhancing digital literacy and advancing strategies for cybercrime prevention. This study also provides a foundation for further research on communication patterns in digital fraud.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/LC/article/view/23944</dc:identifier>
	<dc:identifier>10.15294/lc.v20i1.23944</dc:identifier>
	<dc:source xml:lang="en">Language Circle: Journal of Language and Literature; Vol. 20 No. 2 (2025): October 2025 Reguler Issue; 16 - 28</dc:source>
	<dc:source>2460-853X</dc:source>
	<dc:source>1858-0157</dc:source>
	<dc:source>10.15294/lc.v20i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/LC/article/view/23944/6629</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Language Circle: Journal of Language and Literature</dc:rights>
</oai_dc:dc>