Melola Discovery

← Melola Discovery

Jurnal

Analysis of the Implementation of Digital Marketing Training in the Development of Sustainable Tourism Villages

Lembaran Ilmu Kependidikan · Vol. 54 No. 2 (2025) · hlm. 308–316

DOI
10.15294/lik.v54i2.11224
ISSN
2987-3320
Terbit
2025-09-15
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The productivity of MSMEs in developing sustainable tourism villages is a key factor in the success of the development program in an area. Digital marketing is needed to expand the effectiveness of product sales that can reach all levels of society so that the marketed products can be widely known by consumers. This study aims to determine the implementation of the digital marketing training program. The research method used is qualitative research. This study uses an experimental research methodology. Data collection in this study uses grids and guidelines for interviews, observations and documentation that have been prepared previously. Triangulation of sources and methods used to check the validity of the data. Data analysis was carried out using the Miles and Hurberman model, namely data reduction, data presentation, and drawing conclusions. This study shows the results of the implementation of the digital marketing training program in the development of tourism villages starting from the training design process, training implementation, training evaluation and follow-up which contain elements of training. The conclusion of this study is that the implementation of the digital marketing training program has been carried out according to the training objectives by considering the training elements and training models found referring to the Kemp model.

Kata kunci

Jaringan kolaborasi para penulis

40 penulis · 124 tautan kepenulisan bersama · menampilkan 40 yang paling banyak terhubung

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Tri SuminarAfiliasi tidak diketahui7
Haryono HaryonoAfiliasi tidak diketahui3
Kustiono KustionoAfiliasi tidak diketahui3
Yuli UtantoAfiliasi tidak diketahui3
Suwito Eko PramonoAfiliasi tidak diketahui2
Titi PrihatinAfiliasi tidak diketahui2
Samsudi SamsudiAfiliasi tidak diketahui2
Dwi Yuwono Puji SugihartoAfiliasi tidak diketahui2
Sri SulistyoriniState University of Semarang2
Amin YusufAfiliasi tidak diketahui2
Sugiyo SugiyoAfiliasi tidak diketahui2
Totok Sumaryanto FlorentinusState University of Semarang2
Ida ZulaehaAfiliasi tidak diketahui2
Awalya AwalyaAfiliasi tidak diketahui2
Dyah Rini IndriyantiState University of Semarang1
Parmin ParminState University of Semarang1
Suharto SuhartoAfiliasi tidak diketahui1
Maria Ayu PuspitaAfiliasi tidak diketahui1
Bayu Tri PrasojoAfiliasi tidak diketahui1
Hadromi HadromiAfiliasi tidak diketahui1
Arief WidiyatmokoAfiliasi tidak diketahui1
Neni SulistianAfiliasi tidak diketahui1
Decky AvriliandaState University of Semarang1
Farida NovidiyantiAfiliasi tidak diketahui1
Hartono HartonoAfiliasi tidak diketahui1
Yulvia SariAfiliasi tidak diketahui1
Luthfia Qothrun NadaAfiliasi tidak diketahui1
Rina Agustina EmgiekAfiliasi tidak diketahui1
Achmad RifaiAfiliasi tidak diketahui1
Pamuji Fitria NugrohoAfiliasi tidak diketahui1
Miftakhul Huda HudaAfiliasi tidak diketahui1
Heri YantoAfiliasi tidak diketahui1
Supriyati SupriyatiAfiliasi tidak diketahui1
Farida Puput lestariAfiliasi tidak diketahui1
Rochmad RochmadAfiliasi tidak diketahui1
Sasongko Irham MubarokAfiliasi tidak diketahui1
Siti RidloahAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/LIK/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Analysis of the Implementation of Digital Marketing Training in the Development of Sustainable Tourism Villages</dc:title>
	<dc:creator xml:lang="en">Karimah, Fildzah Mahdiya </dc:creator>
	<dc:creator xml:lang="en">Sutarto, Joko </dc:creator>
	<dc:creator xml:lang="en">Ahmadi, Farid </dc:creator>
	<dc:subject xml:lang="en">Digital Marketing, Sustainable Tourism Village Development, MSMEs</dc:subject>
	<dc:description xml:lang="en">The productivity of MSMEs in developing sustainable tourism villages is a key factor in the success of the development program in an area. Digital marketing is needed to expand the effectiveness of product sales that can reach all levels of society so that the marketed products can be widely known by consumers. This study aims to determine the implementation of the digital marketing training program. The research method used is qualitative research. This study uses an experimental research methodology. Data collection in this study uses grids and guidelines for interviews, observations and documentation that have been prepared previously. Triangulation of sources and methods used to check the validity of the data. Data analysis was carried out using the Miles and Hurberman model, namely data reduction, data presentation, and drawing conclusions. This study shows the results of the implementation of the digital marketing training program in the development of tourism villages starting from the training design process, training implementation, training evaluation and follow-up which contain elements of training. The conclusion of this study is that the implementation of the digital marketing training program has been carried out according to the training objectives by considering the training elements and training models found referring to the Kemp model.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-09-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/LIK/article/view/11224</dc:identifier>
	<dc:identifier>10.15294/lik.v54i2.11224</dc:identifier>
	<dc:source xml:lang="en">Lembaran Ilmu Kependidikan; Vol. 54 No. 2 (2025): Technology and Innovation in Education; 308-316</dc:source>
	<dc:source>2987-3320</dc:source>
	<dc:source>10.15294/lik.v54i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/LIK/article/view/11224/7434</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Lembaran Ilmu Kependidikan</dc:rights>
</oai_dc:dc>