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Implementation of Digital Marketing Strategy in Equivalency Education Program

Lembaran Ilmu Kependidikan · Vol. 53 No. 2 (2024) · hlm. 194–204

DOI
10.15294/lik.v53i2.15011
ISSN
2987-3320
Terbit
2024-09-17
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The rapid development of digital technology has significantly influenced marketing strategies in various fields, including education. Equivalency education programs, which provide opportunities for individuals to attain education equivalent to formal schooling, must adopt effective digital marketing strategies to reach wider audiences and increase enrollment. This research aims to explore how digital marketing strategies are implemented in equivalency education programs and evaluate their effectiveness in promoting these programs. This research employs a descriptive qualitative method, gathering data through observation, documentation, and in-depth interviews with key informants managing equivalency education programs. The digital marketing strategy involves several stages, including situation analysis, digital marketing planning, goal setting, strategy creation, execution, budget preparation, and marketing evaluation. The implementation primarily uses print media, websites, and social media platforms such as Instagram, Facebook, and WhatsApp Business. The analysis shows that digital marketing, particularly through social media platforms, has proven to be highly effective in promoting equivalency education programs. Digital marketing strategies play a crucial role in increasing the visibility and appeal of equivalency education programs. Social media, particularly Instagram and WhatsApp Business, are identified as the most impactful tools for reaching the target audience. This study highlights the specific stages and tools that make digital marketing particularly effective in the context of equivalency education programs, offering insights into best practices for other educational institutions looking to enhance their promotional efforts.

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  • State University of Jakarta
  • IPB University
  • Universitas Halu Oleo
  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Wadiyo WadiyoAfiliasi tidak diketahui4
Udi UtomoAfiliasi tidak diketahui4
Slamet HaryonoAfiliasi tidak diketahui3
Heryanto SusiloAfiliasi tidak diketahui3
Sjafiatul MardliyahAfiliasi tidak diketahui3
Malarsih MalarsihAfiliasi tidak diketahui2
Mujimin MujiminAfiliasi tidak diketahui2
Wiwin YulianingsihAfiliasi tidak diketahui2
Asmar HasanUniversitas Halu Oleo1
Kikin Hamzah MutaqinIPB University1
Muhammad TaufikUniversitas Halu Oleo1
Sri Hendrastuti HidayatIPB University1
Jiel Vayyad RamadhanState University of Jakarta1
Muhammad Ficky DuskarnaenAfiliasi tidak diketahui1
Via Tuhamah FauziastutiState University of Jakarta1
Chelsea Zaomi PondayuState University of Jakarta1
Mada Rekadarma SeptiandaState University of Jakarta1
NurfaidaAfiliasi tidak diketahui1
Dino RimanthoAfiliasi tidak diketahui1
Alma Dita Mia NarfaisAfiliasi tidak diketahui1
Gunarti Dwi LestariAfiliasi tidak diketahui1
Rahina NugrahaniState University of Semarang1
Eko HaryantoAfiliasi tidak diketahui1
Johan SutarjoAfiliasi tidak diketahui1
Fitri aji Nury astutiAfiliasi tidak diketahui1
Eko SugiartoAfiliasi tidak diketahui1
Achmad ZairinAfiliasi tidak diketahui1
I wayan agus suardiana putraAfiliasi tidak diketahui1
Agus CahyonoAfiliasi tidak diketahui1
Ronald CandraAfiliasi tidak diketahui1
Widia EffendiAfiliasi tidak diketahui1
Meisera Fika LathifasariAfiliasi tidak diketahui1
Raafinsha RahmaniarAfiliasi tidak diketahui1
Sunarto SunartoAfiliasi tidak diketahui1
Sostenes Mono TandililingAfiliasi tidak diketahui1
Suharto SuhartoAfiliasi tidak diketahui1
Yustin Rati AnugerahAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/LIK/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Implementation of Digital Marketing Strategy in Equivalency Education Program</dc:title>
	<dc:creator xml:lang="en">Wulandari, Mega</dc:creator>
	<dc:creator xml:lang="en">Riyanto, Yatim</dc:creator>
	<dc:creator xml:lang="en">Widodo, Widodo </dc:creator>
	<dc:subject xml:lang="en">digital marketing strategy</dc:subject>
	<dc:subject xml:lang="en">equality education programs</dc:subject>
	<dc:subject xml:lang="en">social media</dc:subject>
	<dc:description xml:lang="en">The rapid development of digital technology has significantly influenced marketing strategies in various fields, including education. Equivalency education programs, which provide opportunities for individuals to attain education equivalent to formal schooling, must adopt effective digital marketing strategies to reach wider audiences and increase enrollment. This research aims to explore how digital marketing strategies are implemented in equivalency education programs and evaluate their effectiveness in promoting these programs. This research employs a descriptive qualitative method, gathering data through observation, documentation, and in-depth interviews with key informants managing equivalency education programs. The digital marketing strategy involves several stages, including situation analysis, digital marketing planning, goal setting, strategy creation, execution, budget preparation, and marketing evaluation. The implementation primarily uses print media, websites, and social media platforms such as Instagram, Facebook, and WhatsApp Business. The analysis shows that digital marketing, particularly through social media platforms, has proven to be highly effective in promoting equivalency education programs. Digital marketing strategies play a crucial role in increasing the visibility and appeal of equivalency education programs. Social media, particularly Instagram and WhatsApp Business, are identified as the most impactful tools for reaching the target audience. This study highlights the specific stages and tools that make digital marketing particularly effective in the context of equivalency education programs, offering insights into best practices for other educational institutions looking to enhance their promotional efforts.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-09-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/LIK/article/view/15011</dc:identifier>
	<dc:identifier>10.15294/lik.v53i2.15011</dc:identifier>
	<dc:source xml:lang="en">Lembaran Ilmu Kependidikan; Vol. 53 No. 2 (2024): Educational Theory and Practice; 194-204</dc:source>
	<dc:source>2987-3320</dc:source>
	<dc:source>10.15294/lik.v53i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/LIK/article/view/15011/1774</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Lembaran Ilmu Kependidikan</dc:rights>
</oai_dc:dc>