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The Impact of Covid-19 on Intentions to Conduct Online Transactions: The Role of Affective and Cognitive

Accounting Analysis Journal · Vol. 12 No. 2 (2023) · hlm. 84–93

DOI
10.15294/aaj.v12i2.67792
ISSN
2502-6216, 2252-6765
Terbit
2023-10-05
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Purpose: We investigate the effect of affective and cognitive factors on online transaction intention during the pandemic covid-19 period. Method: We used an internet-based survey through Google form distributed directly to Indonesian respondents with the following criteria: (1) users who have made e-commerce purchases; (2) users who have made transactions on online platforms such as Shopee, Lazada, Instagram, and others. The final sample comprised of 253 respondents, dominated by 185 female users. We employed WarpPLS based on Structural Equation Modelling (SEM) for testing our hypotheses. Findings: We find that cognitive factors, such as perceived ease of use, perceived usefulness, and attitudes towards, have positive effect on online transaction intention. Then, the affective factor, such as perceived enjoyment, positively affects the online transaction intention through cognitive processes, but social norm does not influence the online transaction intention. Novelty: Our study contributes to developing literature on Theory Acceptance Modelling (TAM) by highlighting cognitive and affective factors to explain the effect of the pandemic covid-19 on the intention for the online transaction. Keywords: Affective; Cognitive; Intentions; Technology Acceptance Model

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  • State University of Semarang
  • Universitas Pancasakti Makassar
  • Diponegoro University
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  • Organisasi berbeda
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Siti FadlilahAfiliasi tidak diketahui1
Nazwar Hamdani RahilAfiliasi tidak diketahui1
Santi DamayantiAfiliasi tidak diketahui1
Ariyanto NugrohoAfiliasi tidak diketahui1
Fika Lilik IndrawatiAfiliasi tidak diketahui1
Binta Mu'tiya RizkiAfiliasi tidak diketahui1
Yudi KurniawanAfiliasi tidak diketahui1
Indah FajariniAfiliasi tidak diketahui1
Sri NurhayatiState University of Semarang1
Wisnu SunartoAfiliasi tidak diketahui1
Firmansyah FirmansyahUniversitas Pancasakti Makassar1
Risma SeptianaDiponegoro University1
Ahmad Fashiha HastawanState University of Semarang1
Ritme Cahya AryaniAfiliasi tidak diketahui1
Veliana MarshaAfiliasi tidak diketahui1
Wulansari PrasetyaningtyasAfiliasi tidak diketahui1
Jefri Tri YuniartoAfiliasi tidak diketahui1
Eka Titi AndaryaniState University of Semarang1
Sri Prastiti Kusuma AnggraeniAfiliasi tidak diketahui1
Retno Sri IswariState University of Semarang1
Siti Harnina BintariAfiliasi tidak diketahui1
Isti HidayahAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/aaj/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Impact of Covid-19 on Intentions to Conduct Online Transactions: The Role of Affective and Cognitive</dc:title>
	<dc:creator>Khasanah, Uswatun</dc:creator>
	<dc:creator>Nikmah, Ulfatun</dc:creator>
	<dc:creator>Nugroho, Agung Dwi</dc:creator>
	<dc:description xml:lang="en-US">Purpose : We investigate the effect of affective and cognitive factors on online transaction intention during the pandemic covid-19 period. Method : We used an internet-based survey through Google form distributed directly to Indonesian respondents with the following criteria: (1) users who have made e-commerce purchases; (2) users who have made transactions on online platforms such as Shopee, Lazada, Instagram, and others. The final sample comprised of 253 respondents, dominated by 185 female users. We employed WarpPLS based on Structural Equation Modelling (SEM) for testing our hypotheses.
Findings : We find that cognitive factors, such as perceived ease of use, perceived usefulness, and attitudes towards, have positive effect on online transaction intention. Then, the affective factor, such as perceived enjoyment, positively affects the online transaction intention through cognitive processes, but social norm does not influence the online transaction intention.
Novelty : Our study contributes to developing literature on Theory Acceptance Modelling (TAM) by highlighting cognitive and affective factors to explain the effect of the pandemic covid-19 on the intention for the online transaction.
Keywords :&amp;nbsp;Affective; Cognitive; Intentions; Technology Acceptance Model</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2023-10-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/aaj/article/view/67792</dc:identifier>
	<dc:identifier>10.15294/aaj.v12i2.67792</dc:identifier>
	<dc:source xml:lang="en-US">Accounting Analysis Journal; Vol 12 No 2 (2023); 84-93</dc:source>
	<dc:source>2502-6216</dc:source>
	<dc:source>2252-6765</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/aaj/article/view/67792/25419</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Accounting Analysis Journal</dc:rights>
</oai_dc:dc>