Melola Discovery

← Melola Discovery

Jurnal

Optimizing MSME Product Marketing Using the SOSTAC Method Through the Digital Study Platform in Blitar City

Jurnal Abdimas · Vol. 29 No. 2 (2025) · hlm. 378–384

DOI
10.15294/abdimas.v29i2.33345
ISSN
2503-1252, 1410-2765
Terbit
2025-12-31
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

MSMEs in Blitar City still face difficulties in marketing. Globalization and digitalization require MSMEs to be able to compete competitively in the virtual market. This community service seeks to increase the literacy of MSMEs in Blitar City in implementing the SOSTAC method so that they can compete globally in their marketing. The method used is Participatory Rural Appraisal (PRA) to encourage active community involvement, in this case MSMEs with universities as facilitators. Based on the activities that have been carried out, it was found that MSMEs in general are still unfamiliar with digital platforms. The increase in literacy related to SOSTAC triggers MSMEs' awareness to strategize in marketing and explore the features on digital platforms more thoroughly so that this can have an impact on the engagement of online stores of MSMEs in Blitar City.

Kata kunci

Jaringan kolaborasi para penulis

19 penulis · 42 tautan kepenulisan bersama · 15 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • University of Brawijaya
  • UIN Sunan Ampel Surabaya
  • Politeknik Negeri Jember
  • State University of Semarang
  • Universitas Islam Negeri Ar-Raniry
  • Lambung Mangkurat University
  • Universitas Trunodjoyo Madura
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Lukman HakimPoliteknik Negeri Jember1
Rini Setyo WitiastutiState University of Semarang1
Lukman Nul HakimUniversitas Islam Negeri Ar-Raniry1
Nurrahma PrawwatyaUniversity of Brawijaya1
Dimas Fajar Safa FadilaUniversity of Brawijaya1
Muhammad Lutfi RizaldiUniversity of Brawijaya1
Evi Fatimatur RusydiyahUIN Sunan Ampel Surabaya1
Hernik FarisiaUIN Sunan Ampel Surabaya1
Hanik FaizahUIN Sunan Ampel Surabaya1
Risa PurnamasariUIN Sunan Ampel Surabaya1
Dwi RosalinaAfiliasi tidak diketahui1
Ruly Isfatul KhasanahUIN Sunan Ampel Surabaya1
Dini SofariniLambung Mangkurat University1
Firman Farid MuhsoniUniversitas Trunodjoyo Madura1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/abdimas/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Optimizing MSME Product Marketing Using the SOSTAC Method Through the Digital Study Platform in Blitar City</dc:title>
	<dc:creator xml:lang="en">Subandi, Hendi</dc:creator>
	<dc:creator xml:lang="en">Nugraha, Adri Putra </dc:creator>
	<dc:creator xml:lang="en">Jazuli, A Muhamad </dc:creator>
	<dc:creator xml:lang="en">Munir, Misbakhul </dc:creator>
	<dc:creator xml:lang="en">Huda, Choirul </dc:creator>
	<dc:subject xml:lang="en">UMKM</dc:subject>
	<dc:subject xml:lang="en">SOSTAC</dc:subject>
	<dc:subject xml:lang="en">Digital Platform</dc:subject>
	<dc:description xml:lang="en">MSMEs in Blitar City still face difficulties in marketing. Globalization and digitalization require MSMEs to be able to compete competitively in the virtual market. This community service seeks to increase the literacy of MSMEs in Blitar City in implementing the SOSTAC method so that they can compete globally in their marketing. The method used is Participatory Rural Appraisal (PRA) to encourage active community involvement, in this case MSMEs with universities as facilitators. Based on the activities that have been carried out, it was found that MSMEs in general are still unfamiliar with digital platforms. The increase in literacy related to SOSTAC triggers MSMEs' awareness to strategize in marketing and explore the features on digital platforms more thoroughly so that this can have an impact on the engagement of online stores of MSMEs in Blitar City.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/abdimas/article/view/33345</dc:identifier>
	<dc:identifier>10.15294/abdimas.v29i2.33345</dc:identifier>
	<dc:source xml:lang="en">Jurnal Abdimas; Vol. 29 No. 2 (2025): December 2025; 378-384</dc:source>
	<dc:source>2503-1252</dc:source>
	<dc:source>1410-2765</dc:source>
	<dc:source>10.15294/abdimas.v29i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/abdimas/article/view/33345/7318</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Jurnal Abdimas</dc:rights>
</oai_dc:dc>