Melola Discovery

← Melola Discovery

Jurnal

THE DEVELOPMENT OF "A THOUSAND SEMLIRO STONE OF KUDUS" TOURISM THROUGH A BRANDING STRATEGY

Arty: Jurnal Seni Rupa · Vol. 9 No. 3 (2020) · hlm. 215–224

ISSN
2721-8961, 2252-7516
Terbit
2020-12-15
Penerbit
Jurusan Seni Rupa Fakultas Bahasa dan Seni
Bahasa
eng

Abstrak

The tourism sector is one of the national priorities which is a sustainable source of increasing national and regional income. “Bukit Seribu Batu Semliro” is one of the new tourism destination in Kudus Regency which has great potential to improve the welfare of the surrounding community and regional income. As a new destination, of course, there are many things that need to be prepared and developed. Based on these facts, several weaknesses were found in the management of this new tourist destination and they still do not have the capability in tourism branding and marketing strategies so that the attraction of this tourism destination is less well known in the community and don’t have a high profit. Therefore, a strategy is needed to make this potential destination better known by the public and have a high income. This study aims to explain how the destination branding strategy can be pursued by the owner and his management, to promote the potential owned by Seribu Batu Semliro. The result of this research is visual branding in the form of brand identity is one of the tourism branding srategies that seeks to build a uniqueness or specificity of Seribu Batu Semliro, also become a strategy to make the Seribu batu Semliro as a superior tourist destination for long period of time in Kudus.

Jaringan kolaborasi para penulis

40 penulis · 110 tautan kepenulisan bersama · 2 lintas organisasi · menampilkan 40 yang paling banyak terhubung

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Gajayana Malang
  • Cenderawasih University
  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Hartono HartonoAfiliasi tidak diketahui9
Sri IswidayatiAfiliasi tidak diketahui9
Muh. Ibnan SyarifAfiliasi tidak diketahui6
Udi UtomoAfiliasi tidak diketahui6
Tjetjep Rohendi RohidiAfiliasi tidak diketahui5
Sunarto SunartoAfiliasi tidak diketahui4
Wadiyo WadiyoAfiliasi tidak diketahui4
Rahina NugrahaniState University of Semarang3
Agus CahyonoAfiliasi tidak diketahui2
Tjetjep Rohendi RohidiAfiliasi tidak diketahui2
Syakir SyakirAfiliasi tidak diketahui2
Muh. Ibnan SyarifAfiliasi tidak diketahui2
Gunadi GunadiUniversitas Gajayana Malang2
Onang MurtiyosoAfiliasi tidak diketahui2
Purwanto PurwantoCenderawasih University2
URFAN RAFIF MUSABBIHINAfiliasi tidak diketahui1
AMILIA RAHMAWATIAfiliasi tidak diketahui1
RUMMANA KHOIROOTIN KHISANAfiliasi tidak diketahui1
TANTRI NUR AINIAfiliasi tidak diketahui1
BANGKIT MEGA PERMANAAfiliasi tidak diketahui1
WILDAN ALKHOLISHAfiliasi tidak diketahui1
Risca DamayantiAfiliasi tidak diketahui1
Andrianus AndrianusAfiliasi tidak diketahui1
Anik RahmawatiAfiliasi tidak diketahui1
Fatimah AzzahrahAfiliasi tidak diketahui1
Totok SumaryantoAfiliasi tidak diketahui1
Arsan ShanieAfiliasi tidak diketahui1
Masayu Selly SabillahAfiliasi tidak diketahui1
Ahmad Fikri AriefAfiliasi tidak diketahui1
Suparti SupartiAfiliasi tidak diketahui1
Novysa BasriAfiliasi tidak diketahui1
Suherman SuhermanAfiliasi tidak diketahui1
Dhimayu Ichtiara WijayaAfiliasi tidak diketahui1
Rico AndriansyahAfiliasi tidak diketahui1
Ulya Zakaria AzmiAfiliasi tidak diketahui1
Fitriani FitrianiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/arty/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">THE DEVELOPMENT OF "A THOUSAND SEMLIRO STONE OF KUDUS" TOURISM THROUGH A BRANDING STRATEGY</dc:title>
	<dc:creator>Pratiwinindya, Ratih Ayu</dc:creator>
	<dc:creator>Rafinda, Ascariena</dc:creator>
	<dc:creator>Rebowo, Tjatur</dc:creator>
	<dc:creator>Triyanto, Triyanto</dc:creator>
	<dc:description xml:lang="en-US">The tourism sector is one of the national priorities which is a sustainable source of increasing national and regional income. “Bukit Seribu Batu Semliro” is one of the new tourism destination in Kudus Regency which has great potential to improve the welfare of the surrounding community and regional income. As a new destination, of course, there are many things that need to be prepared and developed. Based on these facts, several weaknesses were found in the management of this new tourist destination and they still do not have the capability in tourism branding and marketing strategies so that the attraction of this tourism destination is less well known in the community and don’t have a high profit. Therefore, a strategy is needed to make this potential destination better known by the public and have a high income. This study aims to explain how the destination branding strategy can be pursued by the owner and his management, to promote the potential owned by Seribu Batu Semliro. The result of this research is visual branding in the form of brand identity is one of the tourism branding srategies that seeks to build a uniqueness or specificity of Seribu Batu Semliro, also become a strategy to make the Seribu batu Semliro as a superior tourist destination for long period of time in Kudus.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Seni Rupa Fakultas Bahasa dan Seni</dc:publisher>
	<dc:date>2020-12-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/arty/article/view/43655</dc:identifier>
	<dc:source xml:lang="en-US">Arty: Jurnal Seni Rupa; Vol 9 No 3 (2020): Arty; 215 - 224</dc:source>
	<dc:source>2721-8961</dc:source>
	<dc:source>2252-7516</dc:source>
	<dc:source>10.15294/arty.v9i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/arty/article/view/43655/17791</dc:relation>
</oai_dc:dc>