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Pengaruh Dimensi Livestreaming Terhadap Perilaku Gen Z Dalam Pembelian Online Secara Kompulsif dan Niatan Membeli Secara Online

Business and Accounting Education Journal · Vol. 5 No. 1 (2024) · hlm. 1–7

DOI
10.15294/baej.v5i1.4375
ISSN
2723-4487, 2723-4495
Terbit
2024-05-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

In the current development of the digital world, a relatively new online marketing dimension has arisen called Livestreaming, although it is still quite new, as a marketing channel, livestreaming itself turns out to generate a lot of business opportunities in the world of e-commerce and social commerce. The existence of live streaming is also suspected to have a close relationship with the behavior patterns of the current generation z who spend a lot of time both at leisure and when working using various electronic media. This article aims to empirically investigate the extent to which the dimensions of livestreaming influence the Z gene, affecting the cognitive and emotional reactions of its users and whether it will ultimately affect the consumption behavior of these online users and what effect it has on purchase intentions. The research method is to use an online questionnaire. And the tools we were used is warp PLS. The result are, livestreaming dimensions have positive effect on two kind of behavior that we research in this paper, such as information task fit and visual effect. although using livestreaming as a media to promoting goods in online marketplace in indonesia case still a new things and could bring some harmful inheritance effect. Keywords: livestreaming dimensions, gen z, electronic social commerce

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  • State University of Semarang
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Ahmad NurkhinAfiliasi tidak diketahui2
Eko Nurcahya DewiAfiliasi tidak diketahui2
Tandiyo RahayuAfiliasi tidak diketahui2
Muhamad Rekhan SaefullahAfiliasi tidak diketahui2
Sufa’Ah Hurumun Ni’amAfiliasi tidak diketahui2
Khusnul Nur KhotimahAfiliasi tidak diketahui1
Anisa KumalaningrumAfiliasi tidak diketahui1
Ulfah Mediaty AriefState University of Semarang1
Sri SukamtaAfiliasi tidak diketahui1
Talitha WidiatningrumAfiliasi tidak diketahui1
Delano Hafis AfdamAfiliasi tidak diketahui1
Andi Muhammad DzulfikarAfiliasi tidak diketahui1
Indah Novi YarmanAfiliasi tidak diketahui1
Johanes Adi PrasetyaAfiliasi tidak diketahui1
Ishma RiahmatikaAfiliasi tidak diketahui1
Isnaeni PamilihAfiliasi tidak diketahui1
Yureza Rian WibowoAfiliasi tidak diketahui1
Gabriel Dading PurnomoAfiliasi tidak diketahui1
Salsabila KanakaAfiliasi tidak diketahui1
Nurdian SusilowatiAfiliasi tidak diketahui1
Amir MahmudAfiliasi tidak diketahui1
Muhsin MuhsinAfiliasi tidak diketahui1
Hasan MukhibadAfiliasi tidak diketahui1
S MartonoAfiliasi tidak diketahui1
Anna Kania WidiatamiAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/baej/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Pengaruh Dimensi Livestreaming Terhadap Perilaku Gen Z Dalam Pembelian Online Secara Kompulsif dan Niatan Membeli Secara Online</dc:title>
	<dc:creator xml:lang="en">Baswara, Satsya Yoga</dc:creator>
	<dc:creator xml:lang="en">Widhiastuti, Ratieh</dc:creator>
	<dc:creator xml:lang="en">Amaliyah, Dhifah</dc:creator>
	<dc:subject xml:lang="en">livestreaming dimensions, gen z, electronic social commerce</dc:subject>
	<dc:description xml:lang="en">In the current development of the digital world, a relatively new online marketing dimension has arisen called Livestreaming, although it is still quite new, as a marketing channel, livestreaming itself turns out to generate a lot of business opportunities in the world of e-commerce and social commerce. The existence of live streaming is also suspected to have a close relationship with the behavior patterns of the current generation z who spend a lot of time both at leisure and when working using various electronic media. This article aims to empirically investigate the extent to which the dimensions of livestreaming influence the Z gene, affecting the cognitive and emotional reactions of its users and whether it will ultimately affect the consumption behavior of these online users and what effect it has on purchase intentions. The research method is to use an online questionnaire. And the tools we were used is warp PLS. The result are, livestreaming dimensions have positive effect on two kind of behavior that we research in this paper, such as information task fit and visual effect. although using livestreaming as a media to promoting goods in online marketplace in indonesia case still a new things and could bring some harmful inheritance effect.
Keywords: livestreaming dimensions, gen z, electronic social commerce</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-05-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/baej/article/view/4375</dc:identifier>
	<dc:identifier>10.15294/baej.v5i1.4375</dc:identifier>
	<dc:source xml:lang="en">Business and Accounting Education Journal; Vol. 5 No. 1 (2024): Business and Accounting Education Journal; 1-7</dc:source>
	<dc:source>2723-4487</dc:source>
	<dc:source>2723-4495</dc:source>
	<dc:source>10.15294/baej.v5i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/baej/article/view/4375/411</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Business and Accounting Education Journal</dc:rights>
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