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Strategi Hubungan Masyarakat dalam Meningkatkan Citra SMK Hidayah Kota Semarang

Business and Accounting Education Journal · Vol. 5 No. 1 (2024) · hlm. 131–148

DOI
10.15294/baej.v5i1.9172
ISSN
2723-4487, 2723-4495
Terbit
2024-08-19
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to investigate public relations strategies, obstacles faced, and steps taken by public relations to improve the image of prospective students SMK Hidayah Semarang City. This type of research uses qualitative descriptive analysis, data collection techniques for this research use observation, interviews and documentation methods. The research results show that the Public Relations strategy at SMK Hidayah Semarang consists of publications, events, news, community involvement, inform or image, lobbying, and negotiations, social responsibility; Obstacles that occur in carrying out the public relations strategy of SMK Hidayah Semarang, namely the lack of human resources to assist the performance of public relations in schools, and the existence of zoning system regulations; Efforts made by Public Relations to overcome obstacles are by involving all school staff to help with Public Relations activities, either collaborating with other Head of Student Affairs, or requiring teachers to create WhatsApp stories as a form of promotion, and put up banners, distribute brochures, and publicize via the SMK website guidance. This research provides information as a form of evaluation for public relations in schools regarding public relations marketing management

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  • IAIN Kudus
  • University of Brawijaya
  • IPB University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Ismiyati IsmiyatiAfiliasi tidak diketahui3
Aan IkhsanantoAfiliasi tidak diketahui2
Anis SusantiAfiliasi tidak diketahui2
Arif Wahyu WirawanAfiliasi tidak diketahui1
TusyanahAfiliasi tidak diketahui1
Muhamad Nukha MurtadloAfiliasi tidak diketahui1
Tri MurwaningsihAfiliasi tidak diketahui1
Riza Nur RizqiAfiliasi tidak diketahui1
Nisrina Nur AmaliaAfiliasi tidak diketahui1
Adhitya Irvan WardakaAfiliasi tidak diketahui1
Luthfiana Nurul WakhidahAfiliasi tidak diketahui1
Tri HartatiAfiliasi tidak diketahui1
Ketut SudarmaAfiliasi tidak diketahui1
Chusnul MananniAfiliasi tidak diketahui1
Ade RustianaAfiliasi tidak diketahui1
Masfufati AzizahAfiliasi tidak diketahui1
Partono PartonoIAIN Kudus1
Ichsan ArbaiAfiliasi tidak diketahui1
Ayu Fitria YanidaAfiliasi tidak diketahui1
Rupik ArofahAfiliasi tidak diketahui1
Nartika Puspita FebriartiAfiliasi tidak diketahui1
Sari Dian MarthaAfiliasi tidak diketahui1
Stefhani Tantra SintaraAfiliasi tidak diketahui1
Novia Arum HidayatriAfiliasi tidak diketahui1
Rizkia YulikasariAfiliasi tidak diketahui1
Israyati Tresna NingsihAfiliasi tidak diketahui1
Abdul Malik Karim AmrullohAfiliasi tidak diketahui1
Chrisman Darianto SiahaanAfiliasi tidak diketahui1
Eka FitriyaniAfiliasi tidak diketahui1
Nur Ika HidayahAfiliasi tidak diketahui1
Maylani PutriAfiliasi tidak diketahui1
Wahyu NursiswoAfiliasi tidak diketahui1
Rahma Nissa OktavianiAfiliasi tidak diketahui1
Rizal MaulanaUniversity of Brawijaya1
Anggi Rizki WulandariAfiliasi tidak diketahui1
Moh. Rijal Luthfi MasturAfiliasi tidak diketahui1
Marimin MariminIPB University1
Bestari Dwi HandayaniAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/baej/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Strategi Hubungan Masyarakat dalam Meningkatkan Citra SMK Hidayah Kota Semarang</dc:title>
	<dc:creator xml:lang="en">Nadia Anggraeni , Nadia Anggraeni</dc:creator>
	<dc:creator xml:lang="en">Pramusinto, Hengky </dc:creator>
	<dc:subject xml:lang="en">Strategy Public Relations</dc:subject>
	<dc:subject xml:lang="en">Efforts</dc:subject>
	<dc:subject xml:lang="en">Positive Image</dc:subject>
	<dc:description xml:lang="en">This study aims to investigate public relations strategies, obstacles faced, and steps taken by public relations to improve the image of prospective students SMK Hidayah Semarang City. This type of research uses qualitative descriptive analysis, data collection techniques for this research use observation, interviews and documentation methods. The research results show that the Public Relations strategy at SMK Hidayah Semarang consists of publications, events, news, community involvement, inform or image, lobbying, and negotiations, social responsibility; Obstacles that occur in carrying out the public relations strategy of SMK Hidayah Semarang, namely the lack of human resources to assist the performance of public relations in schools, and the existence of zoning system regulations; Efforts made by Public Relations to overcome obstacles are by involving all school staff to help with Public Relations activities, either collaborating with other Head of Student Affairs, or requiring teachers to create WhatsApp stories as a form of promotion, and put up banners, distribute brochures, and publicize via the SMK website guidance. This research provides information as a form of evaluation for public relations in schools regarding public relations marketing management</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-08-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/baej/article/view/9172</dc:identifier>
	<dc:identifier>10.15294/baej.v5i1.9172</dc:identifier>
	<dc:source xml:lang="en">Business and Accounting Education Journal; Vol. 5 No. 1 (2024): Business and Accounting Education Journal; 131-148</dc:source>
	<dc:source>2723-4487</dc:source>
	<dc:source>2723-4495</dc:source>
	<dc:source>10.15294/baej.v5i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/baej/article/view/9172/1241</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Business and Accounting Education Journal</dc:rights>
</oai_dc:dc>