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Pengaruh Komunikasi Pemasaran dan Price Discount terhadap Pengambilan Keputusan Pembelian Produk Oriflame

Business and Accounting Education Journal · Vol. 2 No. 3 (2021) · hlm. 260–267

DOI
10.15294/baej.v2i3.55830
ISSN
2723-4487, 2723-4495
Terbit
2021-12-31
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The purpose of this study was to analyze the effect of marketing communications and price discounts on the purchasing decisions of economic education students, Faculty of Economics and Business, Makassar State University for oriflame products. The population of this research is economic education students, Faculty of Economics, State University of Makassar, 2015-2021, and a sample of 61 students who are consumers of Oriflame. Data were collected by questionnaire. Data were analyzed by quantitative descriptive and multiple linear regression. The results showed that (1) marketing communication had a positive and significant effect on purchasing decisions for Oriflame products, (2) price discounts had a positive and significant effect on purchasing decisions for Oriflame products, (3) marketing communications and price discounts together had a positive and significant effect on Oriflame product purchasing decisions.

Jaringan kolaborasi para penulis

22 penulis · 49 tautan kepenulisan bersama · 16 lintas organisasi

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  • State University of Makassar
  • Hasanuddin University
  • Universitas Islam Negeri Antasari Banjarmasin
  • Universitas Dian Nuswantoro
  • State University of Gorontalo
  • Universitas Islam Negeri Palangka Raya
  • National University of Malaysia
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Riana MulthazamState University of Makassar2
Marhawati MarhawatiState University of Makassar2
Muh. Ihsan SaidState University of Makassar2
Roymon PanjaitanUniversitas Dian Nuswantoro1
Echan AdamState University of Gorontalo1
Aulia NurfadillaAfiliasi tidak diketahui1
Nasri NasriHasanuddin University1
Azril ChairilHasanuddin University1
Try ArdiansyahHasanuddin University1
Thamrin TahirState University of Makassar1
Asmi AsmiState University of Makassar1
Muhammad Ihsan Said AhmadState University of Makassar1
Nurdiana NurdianaAfiliasi tidak diketahui1
Hanief MonadyUniversitas Islam Negeri Palangka Raya1
Muhammad Zainal AbidinUniversitas Islam Negeri Antasari Banjarmasin1
Akhmad SagirUniversitas Islam Negeri Antasari Banjarmasin1
Latifah Abdul MajidNational University of Malaysia1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/baej/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Komunikasi Pemasaran dan Price Discount terhadap Pengambilan Keputusan Pembelian Produk Oriflame</dc:title>
	<dc:creator>Ana, Nur</dc:creator>
	<dc:creator>Rijal, Syamsu</dc:creator>
	<dc:creator>Mustari, Mustari</dc:creator>
	<dc:creator>Dinar, Muhammad</dc:creator>
	<dc:creator>Hasan, Muhammad</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to analyze the effect of marketing communications and price discounts on the purchasing decisions of economic education students, Faculty of Economics and Business, Makassar State University for oriflame products. The population of this research is economic education students, Faculty of Economics, State University of Makassar, 2015-2021, and a sample of 61 students who are consumers of Oriflame. Data were collected by questionnaire. Data were analyzed by quantitative descriptive and multiple linear regression. The results showed that (1) marketing communication had a positive and significant effect on purchasing decisions for Oriflame products, (2) price discounts had a positive and significant effect on purchasing decisions for Oriflame products, (3) marketing communications and price discounts together had a positive and significant effect on Oriflame product purchasing decisions. 
&amp;nbsp;
&amp;nbsp;</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2021-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/baej/article/view/55830</dc:identifier>
	<dc:identifier>10.15294/baej.v2i3.55830</dc:identifier>
	<dc:source xml:lang="en-US">Business and Accounting Education Journal; Vol 2 No 3 (2021): Business and Accounting Education Journal; 260 - 267</dc:source>
	<dc:source>2723-4487</dc:source>
	<dc:source>2723-4495</dc:source>
	<dc:source>10.15294/baej.v2i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/baej/article/view/55830/21376</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Business and Accounting Education Journal</dc:rights>
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