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Peran Literasi EkonomiDalam Memoderasi Pengaruh Iklan dan Konformitas terhadap Perilaku Konsumtif

Business and Accounting Education Journal · Vol. 3 No. 1 (2022) · hlm. 1–8

DOI
10.15294/baej.v3i1.59253
ISSN
2723-4487, 2723-4495
Terbit
2022-04-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to analyze the effect of advertising and conformity on consumptive behavior with economic literacy as a moderating variable. The population in this study were all active students of the 2017 Semarang State University Accounting Economics Education Study Program, totaling 92 students, all of whom were used as research respondents. Methods of data collection using a questionnaire. The data analysis method used is descriptive statistical analysis and Moderated Regression Analysis (MRA) with absolute difference value test. The results showed that advertising had a positive and significant effect on consumptive behavior by 19.01%. Conformity has a positive and significant effect on consumptive behavior by 25.20%. Economic literacy is not able to moderate the effect of advertising and conformity on consumptive behavior.

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/baej/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Peran Literasi EkonomiDalam Memoderasi Pengaruh Iklan dan Konformitas terhadap Perilaku Konsumtif</dc:title>
	<dc:creator>Khotimah, Khusnul Nur</dc:creator>
	<dc:creator>Widhiastuti, Ratieh</dc:creator>
	<dc:description xml:lang="en-US">This study aims to analyze the effect of advertising and conformity on consumptive behavior with economic literacy as a moderating variable. The population in this study were all active students of the 2017 Semarang State University Accounting Economics Education Study Program, totaling 92 students, all of whom were used as research respondents. Methods of data collection using a questionnaire. The data analysis method used is descriptive statistical analysis and Moderated Regression Analysis (MRA) with absolute difference value test. The results showed that advertising had a positive and significant effect on consumptive behavior by 19.01%. Conformity has a positive and significant effect on consumptive behavior by 25.20%. Economic literacy is not able to moderate the effect of advertising and conformity on consumptive behavior.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2022-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/baej/article/view/59253</dc:identifier>
	<dc:identifier>10.15294/baej.v3i1.59253</dc:identifier>
	<dc:source xml:lang="en-US">Business and Accounting Education Journal; Vol 3 No 1 (2022): Business and Accounting Education Journal; 1-8</dc:source>
	<dc:source>2723-4487</dc:source>
	<dc:source>2723-4495</dc:source>
	<dc:source>10.15294/baej.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/baej/article/view/59253/22267</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Business and Accounting Education Journal</dc:rights>
</oai_dc:dc>