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ANALYSIS OF RICE MARKETING EFFICIENCY THROUGH THE STRUCTURE CONDUCT PERFORMANCE APPROACH

Business and Economic Analysis Journal · Vol. 5 No. 1 (2025) · hlm. 33–44

DOI
10.15294/beaj.v5i1.23961
ISSN
2798-396X, 2776-9682
Terbit
2025-05-29
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to analyze the efficiency of rice marketing in Ngawi Regency. This study uses the Structure-Conduct-Performance (SCP) method to analyze the efficiency of rice marketing. The data collection methods involved surveys and structured interviews with actors in the rice distribution chain. The snowball sampling method is used in this study to follow the marketing flow from farmers to end consumers. The study's results indicate that five main distribution channel patterns were identified. Each actor in the distribution chain has different contributions to marketing activities, including exchange functions, physical functions, and facility functions. The Farmer's Share value in each rice marketing channel in Ngawi Regency shows the proportion of price acceptance received by farmers compared to the price paid by end consumers. The analysis of five rice marketing channels in Ngawi Regency shows that channel 2 has the highest Farmer’s Share (54.62%), while channel 5 is the most cost-efficient with a π/c ratio 1.32. This study contributes to agricultural marketing studies by highlighting the importance of evaluating distribution channels based on the balance between the value received by producers and cost efficiency.

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  • State University of Semarang
  • Universitas Indraprasta PGRI
  • Universitas Amikom Purwokerto
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Rekan penulisOrganisasiArtikel bersama
Sucihatiningsih Dian Wisika PrajantiState University of Semarang3
Nurul Haeriyah RidwanAfiliasi tidak diketahui2
Rohmawati RohmawatiAfiliasi tidak diketahui2
Januharto PartonoAfiliasi tidak diketahui2
Sri UtamiUniversitas Indraprasta PGRI1
Tusyanah TusyanahAfiliasi tidak diketahui1
Rizka AndriyatiAfiliasi tidak diketahui1
Edy SuryantoAfiliasi tidak diketahui1
Damas Gianlugi AlrizqiAfiliasi tidak diketahui1
Mildayanti MildayantiAfiliasi tidak diketahui1
Agung Muliaman AnasAfiliasi tidak diketahui1
Ni Luh Sinta YaniAfiliasi tidak diketahui1
Catur Rini WidyastutiAfiliasi tidak diketahui1
Ratna Dewi KusumaningtyasAfiliasi tidak diketahui1
Haniif PrasetiawanAfiliasi tidak diketahui1
Zuhriyan Ash Shiddieqy BahlawanAfiliasi tidak diketahui1
Nadya Alfa Cahaya ImaniAfiliasi tidak diketahui1
Reni Ainun JannahAfiliasi tidak diketahui1
Rizky IchwanAfiliasi tidak diketahui1
Syifa Azzahra Putri S.Afiliasi tidak diketahui1
Tri AstutiUniversitas Amikom Purwokerto1
Wawan Sugiyo PranotoAfiliasi tidak diketahui1
Avi Budi SetiawanAfiliasi tidak diketahui1
Medha WardhanyAfiliasi tidak diketahui1
Sucihatiningsih DWPAfiliasi tidak diketahui1
Bayu Rizky PratamaAfiliasi tidak diketahui1
Dhea Rizky AmeliaAfiliasi tidak diketahui1
Ahmad SaerojiAfiliasi tidak diketahui1
MargunaniAfiliasi tidak diketahui1
Jarot Tri Bowo SantosoAfiliasi tidak diketahui1
Muhammad Dwilian FathurrohmanAfiliasi tidak diketahui1
Naim DevitrisiaAfiliasi tidak diketahui1
Margunani MargunaniAfiliasi tidak diketahui1
Wulan Suci RachmadaniAfiliasi tidak diketahui1
Etty Puji LestariAfiliasi tidak diketahui1
Elvina PrimayesaAfiliasi tidak diketahui1
Muhammad Iqbal Al-Banna IsmailAfiliasi tidak diketahui1
Sepandil Laras LaseAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/beaj/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">ANALYSIS OF RICE MARKETING EFFICIENCY THROUGH THE STRUCTURE CONDUCT PERFORMANCE APPROACH</dc:title>
	<dc:creator xml:lang="en">Adzim, Fauzul</dc:creator>
	<dc:creator xml:lang="en">Rachmadi, Moch Faizal </dc:creator>
	<dc:subject xml:lang="en">Marketing</dc:subject>
	<dc:subject xml:lang="en">Ngawi</dc:subject>
	<dc:subject xml:lang="en">Rice</dc:subject>
	<dc:subject xml:lang="en">Structure-Conduct-Performance</dc:subject>
	<dc:description xml:lang="en">This study aims to analyze the efficiency of rice marketing in Ngawi Regency. This study uses the Structure-Conduct-Performance (SCP) method to analyze the efficiency of rice marketing. The data collection methods involved surveys and structured interviews with actors in the rice distribution chain. The snowball sampling method is used in this study to follow the marketing flow from farmers to end consumers. The study's results indicate that five main distribution channel patterns were identified. Each actor in the distribution chain has different contributions to marketing activities, including exchange functions, physical functions, and facility functions. The Farmer's Share value in each rice marketing channel in Ngawi Regency shows the proportion of price acceptance received by farmers compared to the price paid by end consumers. The analysis of five rice marketing channels in Ngawi Regency shows that channel 2 has the highest Farmer’s Share (54.62%), while channel 5 is the most cost-efficient with a π/c ratio 1.32. This study contributes to agricultural marketing studies by highlighting the importance of evaluating distribution channels based on the balance between the value received by producers and cost efficiency.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-05-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/beaj/article/view/23961</dc:identifier>
	<dc:identifier>10.15294/beaj.v5i1.23961</dc:identifier>
	<dc:source xml:lang="en">Business and Economic Analysis Journal; Vol. 5 No. 1 (2025): May 2025; 33-44</dc:source>
	<dc:source>2798-396X</dc:source>
	<dc:source>2776-9682</dc:source>
	<dc:source>10.15294/beaj.v5i1.qgdj8z74</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/beaj/article/view/23961/4116</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Business and Economic Analysis Journal</dc:rights>
</oai_dc:dc>