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Optimalisasi Potensi UMKM Kelurahan Sumurrejo Kecamatan Gunungpati melalui Digital Marketing

BERDAYA Indonesian Journal of Community Empowerment · Vol. 3 No. 2 (2024) · pp. 60–65

ISSN
2808-2133
Published
2024-12-31
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

Sumurrejo, Gunungpati, is one of the fostered villages of the Mathematics and Natural Sciences Faculty, Universitas Negeri Semarang, which is located about 8 kilometers from the Unnes Sekaran Campus. This village has several potentials, including UMKM for making tempeh which have been fostered by FMIPA for the last three years. This village is geographically quite strategic because it is traversed by inter-district roads which are quite busy. Seeing the potential and current technological changes, UMKM in Sumurrejo can continue to be developed through digital media. One of the solutions offered by the FMIPA Unnes community service team is through digital marketing socialization and training on the creation and management of online stores. In this activity, socialization was carried out to all UMKM owners in Sumurrejo, as well as training on the creation of an online store for youth organizations in Sumurrejo. The online shop managed by youth organizations is expected to be able to become a job for local youth and help marketing UMKM products in Sumurrejo.

Keywords

Collaboration network of the authors

40 authors · 88 co-authorship links · 18 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Universitas Nahdlatul Ulama Blitar
  • Universitas Balikpapan
  • Hasanuddin University
  • Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
  • University of Malaya
  • Institut Teknologi Telkom Purwokerto
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Dewi MustikaningtyasAffiliation unknown11
Pramesti DewiAffiliation unknown8
Ibnul MubarokAffiliation unknown4
Darwin DarwinAffiliation unknown2
R. SusantiAffiliation unknown2
Putut MarwotoState University of Semarang2
Susi DarmawaningsihUniversitas Nahdlatul Ulama Blitar1
Sulis Ni’matun NaharinUniversitas Nahdlatul Ulama Blitar1
Wiwit Wiji LestariUniversitas Nahdlatul Ulama Blitar1
Rizka Rizqi RobbyUniversitas Nahdlatul Ulama Blitar1
Rahayu Sri WaskitoningtyasUniversitas Balikpapan1
Casmudi CasmudiAffiliation unknown1
Sudarmin SudarminState University of Semarang1
Agung Tri PrasetyaState University of Semarang1
Yasmin AzzahraState University of Semarang1
Ratna Kumala DewiUniversitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung1
Fonny Dameaty HutagalungUniversity of Malaya1
Selamat SugiantoState University of Semarang1
K. M. NgafidinInstitut Teknologi Telkom Purwokerto1
S. KhanafiyahState University of Semarang1
Sri SulistyoriniState University of Semarang1
WahyudiAffiliation unknown1
Ngurah Made Darma PutraState University of Semarang1
La Ode SamlanAffiliation unknown1
Visman VismanAffiliation unknown1
Riswal KarammaHasanuddin University1
Chairul PaotonanAffiliation unknown1
Rita Tahir LopaAffiliation unknown1
Nurul FadhilahAffiliation unknown1
Arif WidiyatmokoState University of Semarang1
Ani RusilowatiState University of Semarang1
Della PuspitasariAffiliation unknown1
Nur Miftachul ArifaAffiliation unknown1
Roziqin RoziqinAffiliation unknown1
Faiz Fajar ShafiraAffiliation unknown1
Siti NoviyatunAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/berdaya/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Optimalisasi Potensi UMKM Kelurahan Sumurrejo Kecamatan Gunungpati melalui Digital Marketing</dc:title>
	<dc:creator xml:lang="en">Asih, Tri Sri Noor</dc:creator>
	<dc:creator xml:lang="en">Sugianto, Sugianto</dc:creator>
	<dc:creator xml:lang="en">Yulianti, Dwi </dc:creator>
	<dc:creator xml:lang="en">Bintari, Siti Harnina </dc:creator>
	<dc:subject xml:lang="en">digital marketing, Sumurrejo, UMKM potentials</dc:subject>
	<dc:description xml:lang="en">Sumurrejo, Gunungpati, is one of the fostered villages of the Mathematics and Natural Sciences Faculty, Universitas Negeri Semarang, which is located about 8 kilometers from the Unnes Sekaran Campus. This village has several potentials, including UMKM for making tempeh which have been fostered by FMIPA for the last three years. This village is geographically quite strategic because it is traversed by inter-district roads which are quite busy. Seeing the potential and current technological changes, UMKM in Sumurrejo can continue to be developed through digital media. One of the solutions offered by the FMIPA Unnes community service team is through digital marketing socialization and training on the creation and management of online stores. In this activity, socialization was carried out to all UMKM owners in Sumurrejo, as well as training on the creation of an online store for youth organizations in Sumurrejo. The online shop managed by youth organizations is expected to be able to become a job for local youth and help marketing UMKM products in Sumurrejo.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/berdaya/article/view/22024</dc:identifier>
	<dc:source xml:lang="en">BERDAYA Indonesian Journal of Community Empowerment; Vol. 3 No. 2 (2024); 60-65</dc:source>
	<dc:source>2808-2133</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/berdaya/article/view/22024/6764</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 BERDAYA Indonesian Journal of Community Empowerment</dc:rights>
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