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Ndarboy Genk Personal Branding Strategy in the Dynamics of Popular Javanese Music

Catharsis · Vol. 14 No. 2 (2025) · hlm. 132–146

DOI
10.15294/catharsis.v14i2.38153
ISSN
2502-4531, 2252-6900
Terbit
2025-11-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study examines the personal branding strategy implemented by Ndarboy Genk, one of the prominent figures in the development of Javanese popular music. The purpose of this research is to describe how personal branding is constructed and to analyze its contribution to the public acceptance of Javanese music within a broader cultural context. The study employs a descriptive qualitative method, utilizing data collection techniques such as observation, documentation, and literature review. The findings reveal that Ndarboy Genk develops his personal image through the consistent use of the Javanese language, everyday narratives that resonate with audiences, and intensive engagement with fans. The utilization of digital platforms such as YouTube, Instagram, and TikTok further enhances his authenticity and expands his visibility. This personal branding strategy not only supports the sustainability of his career but also strengthens the position of Javanese music in the Indonesian music industry. The study highlights the significance of personal branding as a key factor for local musicians in preserving cultural identity while competing within the national music scene..

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  • State University of Semarang
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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/catharsis/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Ndarboy Genk Personal Branding Strategy in the Dynamics of Popular Javanese Music</dc:title>
	<dc:creator xml:lang="en">Damayanti, Riska</dc:creator>
	<dc:creator xml:lang="en">Sinaga, Syahrul Syah</dc:creator>
	<dc:subject xml:lang="en">Personal Branding</dc:subject>
	<dc:subject xml:lang="en">Popular Music Javanese</dc:subject>
	<dc:subject xml:lang="en">Ndarboy Genk</dc:subject>
	<dc:description xml:lang="en">This study examines the personal branding strategy implemented by Ndarboy Genk, one of the prominent figures in the development of Javanese popular music. The purpose of this research is to describe how personal branding is constructed and to analyze its contribution to the public acceptance of Javanese music within a broader cultural context. The study employs a descriptive qualitative method, utilizing data collection techniques such as observation, documentation, and literature review. The findings reveal that Ndarboy Genk develops his personal image through the consistent use of the Javanese language, everyday narratives that resonate with audiences, and intensive engagement with fans. The utilization of digital platforms such as YouTube, Instagram, and TikTok further enhances his authenticity and expands his visibility. This personal branding strategy not only supports the sustainability of his career but also strengthens the position of Javanese music in the Indonesian music industry. The study highlights the significance of personal branding as a key factor for local musicians in preserving cultural identity while competing within the national music scene..</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-11-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/catharsis/article/view/38153</dc:identifier>
	<dc:identifier>10.15294/catharsis.v14i2.38153</dc:identifier>
	<dc:source xml:lang="en">Catharsis; Vol. 14 No. 2 (2025): November 2025; 132-146</dc:source>
	<dc:source>2502-4531</dc:source>
	<dc:source>2252-6900</dc:source>
	<dc:source>10.15294/catharsis.v14i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/catharsis/article/view/38153/8193</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Catharsis</dc:rights>
</oai_dc:dc>