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Export Strategy Development in Micro and Small Enterprises of The Craft Sector in Central Java

Economics Development Analysis Journal · Vol. 14 No. 3 (2025) · hlm. 432–442

DOI
10.15294/edaj.v14i3.29648
ISSN
2502-2725, 2252-6560
Terbit
2025-10-26
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study examines which factors most strongly drive export participation among craft-sector micro and small enterprises (MSEs) in Central Java. Focusing on batik, furniture, and leather products, we highlight a capability-first perspective that has been underexplored in this context. Using a survey of craft MSEs analyzed with logistic regression, we compare the effects of human capital (export knowledge and skills) with commonly cited enablers such as capital and government assistance. The results show that export knowledge and skills consistently predict export participation, whereas financial inputs and generic assistance are not decisive once capabilities are considered. These findings suggest that policies and firm strategies should prioritize practical export know-how, skills development, and market-readiness over undifferentiated financing. The study contributes evidence from Indonesia’s craft sector that human capital is the primary lever for scaling MSEs to international markets. The skills possessed in the Craft sector in Central Java regarding exports have a positive influence on their performance with a coefficient value of 5.76; this indicates that if the skills of MSEs in the Craft sector in Central Java increase by 1%, it will increase MSEs performance by 5.76%.

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  • State University of Semarang
  • Padjadjaran University
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R Benny RiyantoAfiliasi tidak diketahui5
Nurul FibriantiAfiliasi tidak diketahui5
Ridwan ArifinAfiliasi tidak diketahui4
Alamul Fikri Al FarouqAfiliasi tidak diketahui1
Dante AlighiriState University of Semarang1
Widowati WidowatiAfiliasi tidak diketahui1
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Suwarti SuwartiAfiliasi tidak diketahui1
Dede IndraswaraAfiliasi tidak diketahui1
Bintang Rafli AnantaAfiliasi tidak diketahui1
Zainurohmah ZainurohmahAfiliasi tidak diketahui1
Galih Niken Anggoto SulaksmiAfiliasi tidak diketahui1
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Amandha Santi AlfhatihahAfiliasi tidak diketahui1
Eva ErvaniPadjadjaran University1
Dini IndrawatiAfiliasi tidak diketahui1
Amelia HayatiAfiliasi tidak diketahui1
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Harini Triana SilalahiAfiliasi tidak diketahui1
Sucihatiningsih Dian Wisika PrajantiState University of Semarang1
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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/edaj/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Export Strategy Development in Micro and Small Enterprises of The Craft Sector in Central Java</dc:title>
	<dc:creator xml:lang="en">Karsinah, Karsinah</dc:creator>
	<dc:creator xml:lang="en">Santosa, Purbayu Budi </dc:creator>
	<dc:creator xml:lang="en">Iskandar, Deden Dinar </dc:creator>
	<dc:subject xml:lang="en">Micro and Small Enterprises</dc:subject>
	<dc:subject xml:lang="en">Craft Sector</dc:subject>
	<dc:subject xml:lang="en">Strategy</dc:subject>
	<dc:subject xml:lang="en">Export</dc:subject>
	<dc:description xml:lang="en">This study examines which factors most strongly drive export participation among craft-sector micro and small enterprises (MSEs) in Central Java. Focusing on batik, furniture, and leather products, we highlight a capability-first perspective that has been underexplored in this context. Using a survey of craft MSEs analyzed with logistic regression, we compare the effects of human capital (export knowledge and skills) with commonly cited enablers such as capital and government assistance. The results show that export knowledge and skills consistently predict export participation, whereas financial inputs and generic assistance are not decisive once capabilities are considered. These findings suggest that policies and firm strategies should prioritize practical export know-how, skills development, and market-readiness over undifferentiated financing. The study contributes evidence from Indonesia’s craft sector that human capital is the primary lever for scaling MSEs to international markets. The skills possessed in the Craft sector in Central Java regarding exports have a positive influence on their performance with a coefficient value of 5.76; this indicates that if the skills of MSEs in the Craft sector in Central Java increase by 1%, it will increase MSEs performance by 5.76%.
 </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-10-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/edaj/article/view/29648</dc:identifier>
	<dc:identifier>10.15294/edaj.v14i3.29648</dc:identifier>
	<dc:source xml:lang="en">Economics Development Analysis Journal; Vol. 14 No. 3 (2025): Economics Development Analysis Journal; 432 - 442</dc:source>
	<dc:source>2502-2725</dc:source>
	<dc:source>2252-6560</dc:source>
	<dc:source>10.15294/edaj.v14i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/edaj/article/view/29648/8249</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Economics Development Analysis Journal</dc:rights>
</oai_dc:dc>