Jurnal
Price and Service Quality as Determinants of Customer Loyalty: Evidence from Warung Kopi Alkautsar
Economic Education Analysis Journal
ISSN 2502-356X, 2252-6544
Terbit 2025-10-31
Penerbit Universitas Negeri Semarang
Bahasa eng
Abstrak
Customer loyalty reflects a customer’s commitment to repurchase products or services. This study analyzes the influence of price and service quality on customer loyalty at Alkautsar Grong-Grong Coffee Shop. Using a quantitative approach, data were collected through questionnaires from 80 respondents determined by the Slovin formula (5% error margin) from a population of 100 customers. Data analysis involved classical assumption tests, multiple linear regression, and hypothesis testing using t-test, F-test, and the coefficient of determination (R²). The results show that price significantly affects customer loyalty with t-value 4.802 > t-table 1.99125 and sig. 0.000 t-table 1.99125 and sig. 0.000 F-table 3.12 and sig. 0.000 < 0.05. The R² value of 0.334 (33.4%) indicates that customer loyalty is explained by price and service quality, while 66.6% is influenced by other factors. Thus, competitive pricing and superior service quality enhance customer loyalty.
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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/eeaj/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc)
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<dc:title xml:lang="en">Price and Service Quality as Determinants of Customer Loyalty: Evidence from Warung Kopi Alkautsar</dc:title>
<dc:creator xml:lang="en">Asmaul Husna</dc:creator>
<dc:creator xml:lang="en">Alfi Syahril Fj</dc:creator>
<dc:creator xml:lang="en">Yeyen Servia</dc:creator>
<dc:creator xml:lang="en">Amrusi</dc:creator>
<dc:creator xml:lang="en">Musfiana</dc:creator>
<dc:creator xml:lang="en">Achmad Mustofa</dc:creator>
<dc:subject xml:lang="en">Coffee Shop</dc:subject>
<dc:subject xml:lang="en">Customer Loyalty</dc:subject>
<dc:subject xml:lang="en">Price</dc:subject>
<dc:subject xml:lang="en">Service Quality</dc:subject>
<dc:subject xml:lang="en">MSMEs</dc:subject>
<dc:description xml:lang="en">Customer loyalty reflects a customer’s commitment to repurchase products or services. This study analyzes the influence of price and service quality on customer loyalty at Alkautsar Grong-Grong Coffee Shop. Using a quantitative approach, data were collected through questionnaires from 80 respondents determined by the Slovin formula (5% error margin) from a population of 100 customers. Data analysis involved classical assumption tests, multiple linear regression, and hypothesis testing using t-test, F-test, and the coefficient of determination (R²). The results show that price significantly affects customer loyalty with t-value 4.802 &gt; t-table 1.99125 and sig. 0.000 &lt; 0.05. Service quality also significantly affects loyalty with t-value 5.510 &gt; t-table 1.99125 and sig. 0.000 &lt; 0.05. Simultaneously, price and service quality influence loyalty with F-value 20.862 &gt; F-table 3.12 and sig. 0.000 &lt; 0.05. The R² value of 0.334 (33.4%) indicates that customer loyalty is explained by price and service quality, while 66.6% is influenced by other factors. Thus, competitive pricing and superior service quality enhance customer loyalty.</dc:description>
<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
<dc:date>2025-10-31</dc:date>
<dc:type>info:eu-repo/semantics/article</dc:type>
<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
<dc:format>application/pdf</dc:format>
<dc:identifier>https://journal.unnes.ac.id/journals/eeaj/article/view/33373</dc:identifier>
<dc:identifier>10.15294/eeaj.v14i3.33373</dc:identifier>
<dc:source xml:lang="en">Economic Education Analysis Journal; Vol. 14 No. 3 (2025): Economic Education Analysis Journal; 340-348</dc:source>
<dc:source>2502-356X</dc:source>
<dc:source>2252-6544</dc:source>
<dc:source>10.15294/eeaj.v14i3</dc:source>
<dc:language>eng</dc:language>
<dc:relation>https://journal.unnes.ac.id/journals/eeaj/article/view/33373/6783</dc:relation>
<dc:rights xml:lang="en">Copyright (c) 2025 Economic Education Analysis Journal</dc:rights>
</oai_dc:dc>
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Sitasi artikel ini
APA 7
Husna, A., Fj, A. S., Servia, Y., Amrusi, Musfiana, & Mustofa, A. (2025). Price and Service Quality as Determinants of Customer Loyalty: Evidence from Warung Kopi Alkautsar. Economic Education Analysis Journal, 14(3), 340–348. https://doi.org/10.15294/eeaj.v14i3.33373
Salin
IEEE
A. Husna, A. S. Fj, Y. Servia, Amrusi, Musfiana, and A. Mustofa, “Price and Service Quality as Determinants of Customer Loyalty: Evidence from Warung Kopi Alkautsar,” Economic Education Analysis Journal, vol. 14, no. 3, pp. 340–348, 2025, doi: 10.15294/eeaj.v14i3.33373.
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