The purpose of this study is to determine the effect of Islamic financial literacy and religiosity on interest in becoming a customer in Islamic banks with promotion as a moderating variable. This research is a quantitative research. The sample used in this study was 100 students of State Universities in Surabaya with a purposive random sampling technique. The questionnaire was used as a data collection technique. While the data analysis technique used descriptive statistics and multiple linear regression. For moderating variables using the MRA test. The results of this study indicate that there is a partial or simultaneous influence between the variable X on the Y variable, while the promotion variable in this study does not moderate the independent and dependent variables. Based on this research, students are expected to be able to apply the knowledge they have acquired by learning about Islamic financial literacy including deepening religious knowledge to be applied in everyday life.
Jaringan kolaborasi para penulis
7 penulis ·
16 tautan kepenulisan bersama
· 1 lintas organisasi
Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.
Yogyakarta State University
State University of Semarang
Afiliasi tidak diketahui
Organisasi berbeda
Organisasi sama
Afiliasi tidak diketahui
Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.