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Effect of Intensity of Accessing Internet, Sales Promotion, and Positive Emotions on Impulsive Buying

Economic Education Analysis Journal · Vol. 10 No. 2 (2021) · hlm. 285–297

DOI
10.15294/eeaj.v10i2.46692
ISSN
2502-356X, 2252-6544
Terbit
2021-05-31
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aimed to analyze the effect of internet access intensity, sales promotion, and positive emotions on impulsive buying in the marketplace. The research approach used a quantitative approach. The population in this study were students of Universitas Negeri Semarang, Class of 2016-2019. The number of samples in this study was 385 respondents who were calculated by using the infinite population slovin formula. The sampling technique used accidental sampling. The method of collecting data used a questionnaire. The results of this study indicated that there was an effect of the intensity of accessing the internet on impulsive buying, giving a partial effect of 4.93%. Sales promotion on impulsive buying had a partial effect of 7.40%. Positive emotions towards impulsive buying gave a partial contribution of 2.31%. There was an effect of the intensity of accessing the internet, sales promotion, and positive emotions on impulsive buying, giving a simultaneous effect of 37.2%. The suggestion of this research is that students are expected to make better use of their time so that they are not wasted just to access the marketplace, do shopping planning, prioritize needs rather than wants.

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Rekan penulisOrganisasiArtikel bersama
Ahmad NurkhinAfiliasi tidak diketahui2
Nina FarlianaAfiliasi tidak diketahui1
Indri MurniawatyAfiliasi tidak diketahui1
Hanif HardiantoAfiliasi tidak diketahui1
KusumantoroAfiliasi tidak diketahui1
Nur AzizahUniversitas Raharja1
Rifalatul UmiAfiliasi tidak diketahui1
Amalika AkmalaAfiliasi tidak diketahui1
Kartika NovitasariAfiliasi tidak diketahui1
Luthfatul AmaliaAfiliasi tidak diketahui1
Elly AnggraeniAfiliasi tidak diketahui1
Haniyah SafitriAfiliasi tidak diketahui1
Sinta FigianiAfiliasi tidak diketahui1
Choirus SolichahAfiliasi tidak diketahui1
Ulfa Uswatun HasanahAfiliasi tidak diketahui1
Ayun RomadloniyahAfiliasi tidak diketahui1
Ikmal KholisAfiliasi tidak diketahui1
Rahmawati AriniAfiliasi tidak diketahui1
Kusumantoro KusumantoroAfiliasi tidak diketahui1
Teguh Hardi Raharjo RaharjoAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/eeaj/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Effect of Intensity of Accessing Internet, Sales Promotion, and Positive Emotions on Impulsive Buying</dc:title>
	<dc:creator>Tirtaning, Kinanti Sekar</dc:creator>
	<dc:creator>Setiaji, Khasan</dc:creator>
	<dc:description xml:lang="en-US">This study aimed to analyze the effect of internet access intensity, sales promotion, and positive emotions on impulsive buying in the marketplace. The research approach used a quantitative approach. The population in this study were students of Universitas Negeri Semarang, Class of 2016-2019. The number of samples in this study was 385 respondents who were calculated by using the infinite population slovin formula. The sampling technique used accidental sampling. The method of collecting data used a questionnaire. The results of this study indicated that there was an effect of the intensity of accessing the internet on impulsive buying, giving a partial effect of 4.93%. Sales promotion on impulsive buying had a partial effect of 7.40%. Positive emotions towards impulsive buying gave a partial contribution of 2.31%. There was an effect of the intensity of accessing the internet, sales promotion, and positive emotions on impulsive buying, giving a simultaneous effect of 37.2%. The suggestion of this research is that students are expected to make better use of their time so that they are not wasted just to access the marketplace, do shopping planning, prioritize needs rather than wants.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2021-05-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/eeaj/article/view/46692</dc:identifier>
	<dc:identifier>10.15294/eeaj.v10i2.46692</dc:identifier>
	<dc:source xml:lang="en-US">Economic Education Analysis Journal; Vol 10 No 2 (2021): Economic Education Analysis Journal; 285-297</dc:source>
	<dc:source>2502-356X</dc:source>
	<dc:source>2252-6544</dc:source>
	<dc:source>10.15294/eeaj.v10i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/eeaj/article/view/46692/19290</dc:relation>
</oai_dc:dc>