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MSME technology adaptation strategy in the city of Salatiga during the covid-19 pandemic

Efficient: Indonesian Journal of Development Economics · Vol. 7 No. 1 (2024) · hlm. 10–18

DOI
10.15294/efficient.v7i1.4829
ISSN
2655-318X, 2655-6197
Terbit
2024-01-23
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Strategy is the planning and execution of an activity within a certain time to achieve a goal effectively. The purpose of this research is to describe and identify the profile of MSMEs in Salatiga City that are affected by the Covid-19 pandemic The type of research used in this research is quantitative research. The method used in this research is descriptive statistical analysis method and AHP (Analitycal Hierarchy Process) method with a total of 40 respondents and 5 key respondents. The results show that the profile of MSMEs affected by the Covid-19 pandemic is that most business actors have more than 2 employees. The impact of the technology adaptation strategy on MSMEs in Salatiga City on the economic conditions of business actors is shown through income stability during the COVID-19 pandemic. The social condition of the community is also affected from work status to how to transact. Based on the results of the AHP analysis, the most prioritized policies for MSME actors are realizing community empowerment, especially MSME actors in Salatiga City through education, training, and economic activities. With the technology adaptation strategy for MSME actors, it can help in maintaining business during the Covid-19 pandemic.

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  • Jenderal Soedirman University
  • State University of Semarang
  • Universitas 17 Agustus 1945 Surabaya
  • National Research and Innovation Agency
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Ahmad Syahrul FauziAfiliasi tidak diketahui3
Puji LestariJenderal Soedirman University2
Shanty OktaviliaAfiliasi tidak diketahui2
Fafurida FafuridaAfiliasi tidak diketahui2
Etty SoesilowatiAfiliasi tidak diketahui2
Grace Natalia MarpaungAfiliasi tidak diketahui2
Ahmad NurkhinAfiliasi tidak diketahui1
Iwan Hardi SaputroAfiliasi tidak diketahui1
Ngabiyanto NgabiyantoAfiliasi tidak diketahui1
Algifari AlgifariAfiliasi tidak diketahui1
Rizki Novela HanydarAfiliasi tidak diketahui1
Nurnas Kavila ElnungAfiliasi tidak diketahui1
Suci SetiyowatiAfiliasi tidak diketahui1
Ririn Bella SilviaAfiliasi tidak diketahui1
Tania WicaksanaAfiliasi tidak diketahui1
Yustiko Arvan Gilang PangestuAfiliasi tidak diketahui1
Novi MegawatiAfiliasi tidak diketahui1
Sofiatun NisaAfiliasi tidak diketahui1
Arif Yoga HandoyoAfiliasi tidak diketahui1
Muamar Lutfil HabibAfiliasi tidak diketahui1
Muhammad Rayhan Bagus PutraAfiliasi tidak diketahui1
Yuan Daniel TegarAfiliasi tidak diketahui1
Rizka YulianiAfiliasi tidak diketahui1
NgabiyantoAfiliasi tidak diketahui1
Moh Aris MunandarAfiliasi tidak diketahui1
Sucihatiningsih Dian Wisika PrajantiState University of Semarang1
Agus HermantoUniversitas 17 Agustus 1945 Surabaya1
Avi Budi SetiawanAfiliasi tidak diketahui1
Dwi RahmayaniAfiliasi tidak diketahui1
Prasetyo Ari BowoAfiliasi tidak diketahui1
Farida Nur AzizahAfiliasi tidak diketahui1
Khusnul KhotimahNational Research and Innovation Agency1
Deky Aji SusenoAfiliasi tidak diketahui1
Sri UtamiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/efficient/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">MSME technology adaptation strategy in the city of Salatiga during the covid-19 pandemic</dc:title>
	<dc:creator xml:lang="en">Fikri Fatoni</dc:creator>
	<dc:creator xml:lang="en">Yozi Aulia Rahman</dc:creator>
	<dc:subject xml:lang="en">MSME</dc:subject>
	<dc:subject xml:lang="en">Technology</dc:subject>
	<dc:subject xml:lang="en">Salatiga</dc:subject>
	<dc:subject xml:lang="en">Covid-19</dc:subject>
	<dc:description xml:lang="en">Strategy is the planning and execution of an activity within a certain time to achieve a goal effectively. The purpose of this research is to describe and identify the profile of MSMEs in Salatiga City that are affected by the Covid-19 pandemic The type of research used in this research is quantitative research. The method used in this research is descriptive statistical analysis method and AHP (Analitycal Hierarchy Process) method with a total of 40 respondents and 5 key respondents. The results show that the profile of MSMEs affected by the Covid-19 pandemic is that most business actors have more than 2 employees. The impact of the technology adaptation strategy on MSMEs in Salatiga City on the economic conditions of business actors is shown through income stability during the COVID-19 pandemic. The social condition of the community is also affected from work status to how to transact. Based on the results of the AHP analysis, the most prioritized policies for MSME actors are realizing community empowerment, especially MSME actors in Salatiga City through education, training, and economic activities. With the technology adaptation strategy for MSME actors, it can help in maintaining business during the Covid-19 pandemic.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-01-23</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/efficient/article/view/4829</dc:identifier>
	<dc:identifier>10.15294/efficient.v7i1.4829</dc:identifier>
	<dc:source xml:lang="en">Efficient: Indonesian Journal of Development Economics; Vol. 7 No. 1 (2024); 10-18</dc:source>
	<dc:source>2655-318X</dc:source>
	<dc:source>2655-6197</dc:source>
	<dc:source>10.15294/cr0e1j36</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/efficient/article/view/4829/353</dc:relation>
</oai_dc:dc>