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Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village

Indonesian Journal of Advocacy and Legal Services · Vol. 1 No. 1 (2019) · hlm. 79–96

DOI
10.15294/ijals.v1i1.22797
ISSN
2686-2611, 2686-2085
Terbit
2019-09-15
Penerbit
Universitas Negeri Semarang
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

rand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.

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26 penulis · 66 tautan kepenulisan bersama · 20 lintas organisasi

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  • State University of Semarang
  • Indonesia University of Education
  • Universitas Bina Insan
  • Universitas Negeri Surabaya
  • Universiti Muhammadiyah Malaysia
  • Université de Caen Normandie
  • Sebelas Maret University
  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Susanto SusantoUniversitas Bina Insan1
Putri DanisaUniversitas Bina Insan1
Rahmawati PrihastutyState University of Semarang1
Pradipta Christy PratiwiState University of Semarang1
Rofi WahanisaState University of Semarang1
Dyah Ayu RahmawatiState University of Semarang1
Moh. Iqbal MabruriState University of Semarang1
Santi RohmawatiState University of Semarang1
Septhian Eka AdiyatmaState University of Semarang1
Ellectrananda Anugerah Ash-ShidiqqiUniversitas Negeri Surabaya1
Dwiputra AritenesaState University of Semarang1
Mutiara Dwi SariUniversiti Muhammadiyah Malaysia1
Nabilla Desyalika PutriUniversitas Negeri Surabaya1
Andry SetiawanState University of Semarang1
Afifah WidyastutiState University of Semarang1
Ibadurrahman Hanan AbdullahUniversité de Caen Normandie1
Suparno SuparnoSebelas Maret University1
Edi SuryadiIndonesia University of Education1
Zafira YasminIndonesia University of Education1
Nani ImaniyatiIndonesia University of Education1
Try HikmawanIndonesia University of Education1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/ijals/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village</dc:title>
	<dc:creator xml:lang="en">Santoso, Budi</dc:creator>
	<dc:creator xml:lang="en">Pratomo, Inge Widya Pangestika</dc:creator>
	<dc:creator xml:lang="en">Hidayah, Nida Nur</dc:creator>
	<dc:creator xml:lang="en">Banna, Sabri</dc:creator>
	<dc:creator xml:lang="en">Kusumaningtyas, Rindia Fanny</dc:creator>
	<dc:subject xml:lang="en">brand registration; customer  loyality;  intellectual  property rights; Malon Nature Village;product marketing</dc:subject>
	<dc:description xml:lang="en">rand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-09-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/ijals/article/view/22797</dc:identifier>
	<dc:identifier>10.15294/ijals.v1i1.22797</dc:identifier>
	<dc:source xml:lang="en">Indonesian Journal of Advocacy and Legal Services; Vol. 1 No. 1 (2019): Strengthening Community and Legal Sector in Indonesia; 79-96</dc:source>
	<dc:source>2686-2611</dc:source>
	<dc:source>2686-2085</dc:source>
	<dc:source>10.15294/ijals.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/ijals/article/view/22797/3382</dc:relation>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
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