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Geographical Indications and Trademarks Protection: Empowering MSMEs Through Advocacy, Legal Services in Indonesia, Oman, Philippines

Indonesian Journal of Advocacy and Legal Services · Vol. 7 No. 2 (2025) · hlm. 507–540

DOI
10.15294/ijals.v7i2.29961
ISSN
2686-2611, 2686-2085
Terbit
2025-09-22
Penerbit
Universitas Negeri Semarang
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

The protection of geographical indications (GIs) and trademarks represents a crucial instrument within intellectual property law, serving not only as a mechanism of legal protection but also as a means of economic empowerment, particularly for micro, small, and medium enterprises (MSMEs). Nevertheless, the effectiveness of such protection is often constrained by limited access to legal services and advocacy. This study aims to analyze the ideal legal framework for the protection of GIs and trademarks in Indonesia, the Philippines, and Oman, emphasizing the importance of integrating legal services and advocacy to strengthen MSME empowerment. The research employs a normative juridical approach combined with comparative analysis, examining statutory provisions, institutional practices, and the legal cultures of each country. The findings reveal that the Philippines has developed a relatively ideal framework through the active role of the Intellectual Property Office of the Philippines (IPOPHL), which implements the IP Academy, Innovation and Technology Support Offices (ITSO), and the affirmative Juana Make a Mark initiative. By contrast, Indonesia and Oman continue to face challenges, as their regulatory structures remain heavily focused on administrative procedures without explicit provisions on legal advocacy. This study contributes by highlighting the necessity of embedding legal advocacy within substantive regulations and institutionalizing MSME support programs as a state obligation. It concludes that the protection of GIs and trademarks will be more effective if supported by structured and sustainable legal advocacy mechanisms. The key recommendation is for Indonesia and Oman to adopt the Philippines’ best practices, particularly the integration of advocacy and legal services into formal regulations, thereby strengthening MSME empowerment through the protection of geographical indications and trademarks.

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Putu Aras SamsithawratiAfiliasi tidak diketahui10
Fradhana Putra DisantaraAfiliasi tidak diketahui6
Antonio Gutiérrez-PozoAfiliasi tidak diketahui3
Ni Ketut Supasti DharmawanUdayana University3
Briggs Samuel Mawunyo NutakorAfiliasi tidak diketahui2
Mac Thi Hoai ThuongAfiliasi tidak diketahui2
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Princess Alyssa D. Tee-AnastacioAfiliasi tidak diketahui2
Musallam Al AwaidAfiliasi tidak diketahui2
Maia KapanadzeAfiliasi tidak diketahui2
Luh Putu MahyuniAfiliasi tidak diketahui1
Charles Triyono MulaAfiliasi tidak diketahui1
A.A.A. Ngr. Sri Rahayu GordaAfiliasi tidak diketahui1
Khalid MustafaAfiliasi tidak diketahui1
Dinara F. AbdunayimovaAfiliasi tidak diketahui1
Irawaty IrawatyUniversitas Halu Oleo1
R Benny RiyantoAfiliasi tidak diketahui1
Nurul FibriantiAfiliasi tidak diketahui1
Adnan Ibrahim SarhanAfiliasi tidak diketahui1
Maisa MaisaAfiliasi tidak diketahui1
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Amriana AmriAfiliasi tidak diketahui1
Ruetaitip ChansrakaeoAfiliasi tidak diketahui1
Rodiyah RodiyahAfiliasi tidak diketahui1
Asmarani RamliAfiliasi tidak diketahui1
Valerio SebastianAfiliasi tidak diketahui1
Waspiah WaspiahAfiliasi tidak diketahui1
Tegar Islami PutraAfiliasi tidak diketahui1
Adinda Zeranica Putri FakhisAfiliasi tidak diketahui1
Muhammad Hilmi Naufal AflahAfiliasi tidak diketahui1
Anisa TussalehaAfiliasi tidak diketahui1
Mahima Umaela FirdhausyaAfiliasi tidak diketahui1
Mohamed Cheick BananeAfiliasi tidak diketahui1
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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/ijals/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Geographical Indications and Trademarks Protection: Empowering MSMEs Through Advocacy, Legal Services in Indonesia, Oman, Philippines</dc:title>
	<dc:creator xml:lang="en">Kurniawan, I Gede Agus</dc:creator>
	<dc:creator xml:lang="en">Gorda, Anak Agung Ayu Ngurah Sri Rahayu</dc:creator>
	<dc:creator xml:lang="en">Ezzerouali, Souad Ahmed</dc:creator>
	<dc:creator xml:lang="en">Tee-anastacio, Princess Alyssa</dc:creator>
	<dc:creator xml:lang="en">Sutrisni, Ketut Elly</dc:creator>
	<dc:subject xml:lang="en">Geographical Indications (GIs)</dc:subject>
	<dc:subject xml:lang="en">Trademarks</dc:subject>
	<dc:subject xml:lang="en">Advocacy</dc:subject>
	<dc:subject xml:lang="en">Legal Services</dc:subject>
	<dc:subject xml:lang="en">MSMEs Empowerment</dc:subject>
	<dc:description xml:lang="en">The protection of geographical indications (GIs) and trademarks represents a crucial instrument within intellectual property law, serving not only as a mechanism of legal protection but also as a means of economic empowerment, particularly for micro, small, and medium enterprises (MSMEs). Nevertheless, the effectiveness of such protection is often constrained by limited access to legal services and advocacy. This study aims to analyze the ideal legal framework for the protection of GIs and trademarks in Indonesia, the Philippines, and Oman, emphasizing the importance of integrating legal services and advocacy to strengthen MSME empowerment. The research employs a normative juridical approach combined with comparative analysis, examining statutory provisions, institutional practices, and the legal cultures of each country. The findings reveal that the Philippines has developed a relatively ideal framework through the active role of the Intellectual Property Office of the Philippines (IPOPHL), which implements the IP Academy, Innovation and Technology Support Offices (ITSO), and the affirmative Juana Make a Mark initiative. By contrast, Indonesia and Oman continue to face challenges, as their regulatory structures remain heavily focused on administrative procedures without explicit provisions on legal advocacy. This study contributes by highlighting the necessity of embedding legal advocacy within substantive regulations and institutionalizing MSME support programs as a state obligation. It concludes that the protection of GIs and trademarks will be more effective if supported by structured and sustainable legal advocacy mechanisms. The key recommendation is for Indonesia and Oman to adopt the Philippines’ best practices, particularly the integration of advocacy and legal services into formal regulations, thereby strengthening MSME empowerment through the protection of geographical indications and trademarks.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-09-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/ijals/article/view/29961</dc:identifier>
	<dc:identifier>10.15294/ijals.v7i2.29961</dc:identifier>
	<dc:source xml:lang="en">Indonesian Journal of Advocacy and Legal Services; Vol. 7 No. 2 (2025): Contemporary Issues on Advocacy and Legal Services; 507-540</dc:source>
	<dc:source>2686-2611</dc:source>
	<dc:source>2686-2085</dc:source>
	<dc:source>10.15294/ijals.v7i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/ijals/article/view/29961/6152</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 I Gede Agus Kurniawan, Anak Agung Ayu Ngurah Sri Rahayu Gorda , Souad Ahmed  Ezzerouali , Princess Alyssa  Tee-anastacio, Ketut Elly Sutrisni (Author)</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>