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Online Media Literacy Of Culinary Msmes To Increase Sales During The Pandemic And After Covid-19

Indonesian Journal of Devotion and Empowerment · Vol. 6 No. 1 (2024) · hlm. 37–45

DOI
10.15294/95penv86
ISSN
2721-2645, 2827-7724
Terbit
2024-06-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This PPM activity aimed to provide literacy through socialization and direction regarding the use of various online media to culinary MSME actors in the district and city of Bandung, West Java in an effort to increase product sales in the midst of the Covid-19 pandemic and during the recovery period from pandemic conditions. The decline in economic levels in various sectors was one of the most serious impacts of the COVID-19 pandemic, as experienced by culinary MSME entrepreneurs in Indonesia, including culinary MSME entrepreneurs in the district and city of Bandung. The decline in sales levels for culinary MSME business actors had resulted in a decline in income and welfare levels. The presence of online media as a technology that could help and facilitate culinary MSME business actors as a strategy to carry out promotions with the aim of increasing sales in the midst and the recovery period of the Covid-19 pandemic. The method in this PPM activity was through literacy for culinary MSMEs through socialization activities, briefings, and sharing pamphlets. This PPM activity was expected to produce output to provide solutions for culinary MSME actors to be able to increase sales of their products through the use of online media in the midst and the recovery period of the Covid-19 pandemic. From this PPM activity, it is suggested that culinary MSMEs be more active in participating in activities such as workshops or training to improve their ability to do business digitally or online.

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  • Padjadjaran University
  • State University of Semarang
  • Parahyangan Catholic University
  • Australian National University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
R Benny RiyantoAfiliasi tidak diketahui5
Nurul FibriantiAfiliasi tidak diketahui5
Ridwan ArifinAfiliasi tidak diketahui4
Vera Intanie DewiParahyangan Catholic University1
Nury EffendiPadjadjaran University1
Militcyano Samuel SapuletteAustralian National University1
Alamul Fikri Al FarouqAfiliasi tidak diketahui1
Dante AlighiriState University of Semarang1
Widowati WidowatiAfiliasi tidak diketahui1
Margareta RahayuningsihAfiliasi tidak diketahui1
Suwarti SuwartiAfiliasi tidak diketahui1
Dede IndraswaraAfiliasi tidak diketahui1
Bintang Rafli AnantaAfiliasi tidak diketahui1
Zainurohmah ZainurohmahAfiliasi tidak diketahui1
Galih Niken Anggoto SulaksmiAfiliasi tidak diketahui1
Purbayu Budi SantosaAfiliasi tidak diketahui1
Deden Dinar IskandarAfiliasi tidak diketahui1
Sani Noor RohmanAfiliasi tidak diketahui1
Rifky Yudi SetiawanAfiliasi tidak diketahui1
Evi FatmawatiAfiliasi tidak diketahui1
Nura Yuli FadhilahningrumAfiliasi tidak diketahui1
Akhmad Anggi AsfaniAfiliasi tidak diketahui1
Siti SholihahAfiliasi tidak diketahui1
Puji RakhmawatiAfiliasi tidak diketahui1
Darun DarunAfiliasi tidak diketahui1
Nor MalisaAfiliasi tidak diketahui1
Mia SekarviliaAfiliasi tidak diketahui1
Nurjannah Rahayu KistantiAfiliasi tidak diketahui1
Lusiana Puspita SariAfiliasi tidak diketahui1
Eni Nur HidayatiAfiliasi tidak diketahui1
Amandha Santi AlfhatihahAfiliasi tidak diketahui1
Siti FathonahAfiliasi tidak diketahui1
Rosidah RosidahAfiliasi tidak diketahui1
Octavianti ParamitaAfiliasi tidak diketahui1
Sucihatiningsih Dian Wisika PrajantiState University of Semarang1
Nadia Indah FemmithasariAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/ijde/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Online Media Literacy Of Culinary Msmes To Increase Sales During The Pandemic And After Covid-19</dc:title>
	<dc:creator xml:lang="en">Ervani, Eva </dc:creator>
	<dc:creator xml:lang="en">Indrawati, Dini </dc:creator>
	<dc:creator xml:lang="en">Hayati, Amelia </dc:creator>
	<dc:creator xml:lang="en">Karsinah, Karsinah</dc:creator>
	<dc:subject xml:lang="en">Online Media</dc:subject>
	<dc:subject xml:lang="en">Culinary MSMEs</dc:subject>
	<dc:subject xml:lang="en">Increased Sales</dc:subject>
	<dc:description xml:lang="en">This PPM activity aimed to provide literacy through socialization and direction regarding the use of various online media to culinary MSME actors in the district and city of Bandung, West Java in an effort to increase product sales in the midst of the Covid-19 pandemic and during the recovery period from pandemic conditions. The decline in economic levels in various sectors was one of the most serious impacts of the COVID-19 pandemic, as experienced by culinary MSME entrepreneurs in Indonesia, including culinary MSME entrepreneurs in the district and city of Bandung. The decline in sales levels for culinary MSME business actors had resulted in a decline in income and welfare levels. The presence of online media as a technology that could help and facilitate culinary MSME business actors as a strategy to carry out promotions with the aim of increasing sales in the midst and the recovery period of the Covid-19 pandemic. The method in this PPM activity was through literacy for culinary MSMEs through socialization activities, briefings, and sharing pamphlets. This PPM activity was expected to produce output to provide solutions for culinary MSME actors to be able to increase sales of their products through the use of online media in the midst and the recovery period of the Covid-19 pandemic. From this PPM activity, it is suggested that culinary MSMEs be more active in participating in activities such as workshops or training to improve their ability to do business digitally or online.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/ijde/article/view/6489</dc:identifier>
	<dc:identifier>10.15294/95penv86</dc:identifier>
	<dc:source xml:lang="en">Indonesian Journal of Devotion and Empowerment; Vol. 6 No. 1 (2024): June; 37-45</dc:source>
	<dc:source>2721-2645</dc:source>
	<dc:source>2827-7724</dc:source>
	<dc:source>10.15294/c752gq34</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/ijde/article/view/6489/730</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Indonesian Journal of Devotion and Empowerment</dc:rights>
</oai_dc:dc>