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Enhancing Palm Sugar SMEs' Competitive Advantage in Kalisidi Via Innovative Packaging and E-Commerce Training

Indonesian Journal of Devotion and Empowerment · Vol. 1 No. 1 (2025) · hlm. 75–83

DOI
10.15294/ijde.v1i1.37583
ISSN
2721-2645, 2827-7724
Terbit
2025-12-15
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Palm sugar production in Semarang Regency has excellent potential to the abundance of palm trees that thrive. One of the production centers is Kalisidi Village, which is located on a plateau with hilly topography and green vegetation. The local community has maintained traditional production methods for generations, from manual sap harvesting to natural firewood processing. Although these products have authentic appeal and high quality, manufacturers face the challenge of increasingly fierce competition with other businesses that have adopted modern technology. Strategic solutions can be implemented to help palm sugar MSMEs in Kalisidi Village maintain a sustainable competitive advantage through innovation in packaging design. Packaging design training using applications such as Canva are expected to produce attractive, informative, and functional packaging that can increase product appeal while strengthening the brand image. Digital marketing through e-commerce platforms is an advanced strategic solution to expand market reach. Assistance in digital business processes can increase understanding of data-based marketing and direct interaction with consumers. With the implementation of this community service program, participants have gained an understanding of how to create innovative packaging designs and develop appropriate digital marketing strategies. The follow-up to this community service activity is the continued guidance and monitoring of participants to ensure the sustained implementation of innovative packaging design and effective digital marketing strategies.

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27 penulis · 51 tautan kepenulisan bersama · 2 lintas organisasi

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  • State University of Semarang
  • Muria Kudus University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Kris Brantas AbiprayuState University of Semarang2
Meliani RoselaAfiliasi tidak diketahui1
Desti RanihusnaAfiliasi tidak diketahui1
Muhammad Anri Dwi WinantoState University of Semarang1
SutonoMuria Kudus University1
Ag.Sunarno HandoyoMuria Kudus University1
Salsabila Nadianisa MarutoState University of Semarang1
M. Iqrar Nusa BhaktiState University of Semarang1
Widya PranantaState University of Semarang1
Dorojatun PrihandonoState University of Semarang1
Bogy FebriatmokoState University of Semarang1
Bayu WiratamaState University of Semarang1
Andhi WijayantoState University of Semarang1
Erisa Aprilia WicaksariState University of Semarang1
Syam WidiaState University of Semarang1
Ervina Ratna NingsihState University of Semarang1
Annisa MarliawatiState University of Semarang1
Andi Septian NajibState University of Semarang1
Okti WitasariState University of Semarang1
Rizal Abdul Jabbar SadewoState University of Semarang1
M. Ghufron FazaAfiliasi tidak diketahui1
Ginna AnggrainiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/ijde/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Enhancing Palm Sugar SMEs' Competitive Advantage in Kalisidi Via Innovative Packaging and E-Commerce Training</dc:title>
	<dc:creator xml:lang="en">Praatmana, Nanang Dwi</dc:creator>
	<dc:creator xml:lang="en">Sari, Kartika Dwi Chandra</dc:creator>
	<dc:creator xml:lang="en">Cahyaningdyah, Dwi</dc:creator>
	<dc:creator xml:lang="en">Lestari, Endah Prapti</dc:creator>
	<dc:creator xml:lang="en">Athoillah</dc:creator>
	<dc:subject xml:lang="en">E-commerce</dc:subject>
	<dc:subject xml:lang="en">Kalisidi Village</dc:subject>
	<dc:subject xml:lang="en">Packaging Design</dc:subject>
	<dc:subject xml:lang="en">Palm Sugar  MSMEs'</dc:subject>
	<dc:subject xml:lang="en">Sustainable Competitive Advantage</dc:subject>
	<dc:description xml:lang="en">Palm sugar production in Semarang Regency has excellent potential to the abundance of palm trees that thrive. One of the production centers is Kalisidi Village, which is located on a plateau with hilly topography and green vegetation. The local community has maintained traditional production methods for generations, from manual sap harvesting to natural firewood processing. Although these products have authentic appeal and high quality, manufacturers face the challenge of increasingly fierce competition with other businesses that have adopted modern technology. Strategic solutions can be implemented to help palm sugar MSMEs in Kalisidi Village maintain a sustainable competitive advantage through innovation in packaging design. Packaging design training using applications such as Canva are expected to produce attractive, informative, and functional packaging that can increase product appeal while strengthening the brand image. Digital marketing through e-commerce platforms is an advanced  strategic solution to expand market reach. Assistance in digital business processes can increase understanding of data-based marketing and direct interaction with consumers. With the implementation of this community service program, participants have gained an understanding of how to create innovative packaging designs and develop appropriate digital marketing strategies. The follow-up to this community service activity is the continued guidance and monitoring of participants to ensure the sustained implementation of innovative packaging design and effective digital marketing strategies.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-12-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/ijde/article/view/37583</dc:identifier>
	<dc:identifier>10.15294/ijde.v1i1.37583</dc:identifier>
	<dc:source xml:lang="en">Indonesian Journal of Devotion and Empowerment; Vol. 1 No. 1 (2025): Special Issue ; 75-83</dc:source>
	<dc:source>2721-2645</dc:source>
	<dc:source>2827-7724</dc:source>
	<dc:source>10.15294/ijde.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/ijde/article/view/37583/7594</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Indonesian Journal of Devotion and Empowerment</dc:rights>
</oai_dc:dc>