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DEVELOPMENT OF PROJECT-BASED LOGO AND TYPOGRAPHY LEARNING MODEL: AUTO-ETHNOGRAPHY STUDY AND CLASS ACTION RESEARCH TO IMPROVE STUDENTS' MOTIVATION AND UNDERSTANDING AT SMP NEGERI 3 GUNTUR DEMAK

Imajinasi: Jurnal Seni · Vol. 19 No. 1 (2025) · hlm. 1–4

DOI
10.15294/imajinasi.v19i1.25845
ISSN
2549-6697
Terbit
2025-07-17
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to develop an effective project-based logo and typography learning model in improving the motivation and understanding of grade VII students at SMP Negeri 3 Guntur, Demak. This study employs a qualitative approach, combining autoethnography and classroom action research (CAR). Autoethnography is used to reflect on the researcher's experience as a teacher, while CAR is used to test and refine the learning model through two cycles of action. Data were collected through observation, teacher reflective journals, learning motivation questionnaires, student work, interviews, and visual documentation. The project-based learning model is designed to enable students to develop visual skills through creative, collaborative, and applicative processes. The results of the study indicate that this model can enhance students' intrinsic motivation, particularly in terms of autonomy, competence, and social connectedness, in line with Self-Determination Theory (Ryan & Deci, 2000). In addition, students' understanding of visual design concepts also increased, as indicated by the quality of the logo and typography projects assessed using an assessment rubric. The researcher's reflection shows that this approach is effective in creating contextual, meaningful, and challenging learning. This study suggests the wider application of this model in schools with similar conditions to strengthen visual skills-based learning.

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  • State University of Semarang
  • Institut Seni Indonesia Denpasar
  • Indonesia Open University
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Rekan penulisOrganisasiArtikel bersama
Widya Hary CahyatiState University of Semarang2
Margareta RahayuningsihState University of Semarang2
Agus CahyonoState University of Semarang2
Annisa Putri SalsabilaState University of Semarang1
Regina Marsha NathanielaState University of Semarang1
Sultan Aulia RahmatState University of Semarang1
Ratna Dewi KusumaningtyasState University of Semarang1
Widowati WidowatiState University of Semarang1
Martanto Setyo HusodoState University of Semarang1
Larasati SetyaningrumState University of Semarang1
Eko SugiartoState University of Semarang1
Mardina RahayuState University of Semarang1
Suharto SuhartoState University of Semarang1
Crecenda Della RossaState University of Semarang1
Alfian Eko Widodo Adi PrasetyoAfiliasi tidak diketahui1
Pande Putu Yogi Arista PratamaState University of Semarang1
I Wayan Kun AdnyanaInstitut Seni Indonesia Denpasar1
Dimas WicaksonoState University of Semarang1
KarsinahState University of Semarang1
Djuli Djati PrambudiAfiliasi tidak diketahui1
Kusrina WidjajantieState University of Semarang1
Silvana Nada WidyaswaraState University of Semarang1
Tio MartinoState University of Semarang1
Eny KusumastutiState University of Semarang1
Deantika Puspita WardaniState University of Semarang1
Wahyu LestariState University of Semarang1
Desnatia Munzilatul Qur'aniyahState University of Semarang1
Lesa ParantiState University of Semarang1
Zana Saevanti FirdausState University of Semarang1
Sucihatiningsih Dian Wisika PrajantiState University of Semarang1
Etty Puji LestariIndonesia Open University1
Fauzul AdzimState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/imajinasi/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">DEVELOPMENT OF PROJECT-BASED LOGO AND TYPOGRAPHY LEARNING MODEL: AUTO-ETHNOGRAPHY STUDY AND CLASS ACTION RESEARCH TO IMPROVE STUDENTS' MOTIVATION AND UNDERSTANDING AT SMP NEGERI 3 GUNTUR DEMAK</dc:title>
	<dc:creator xml:lang="en">Wijaya, Shella Henry</dc:creator>
	<dc:creator xml:lang="en"> Jazuli, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Wibawanto, Wandah</dc:creator>
	<dc:subject xml:lang="en">Project Based Learning</dc:subject>
	<dc:subject xml:lang="en">Auto-Ethnography </dc:subject>
	<dc:subject xml:lang="en">Classroom Action Research</dc:subject>
	<dc:subject xml:lang="en">Logo</dc:subject>
	<dc:subject xml:lang="en">, Typography</dc:subject>
	<dc:subject xml:lang="en">, Learning Motivation</dc:subject>
	<dc:subject xml:lang="en">Student Understanding.</dc:subject>
	<dc:description xml:lang="en">This study aims to develop an effective project-based logo and typography learning model in improving the motivation and understanding of grade VII students at SMP Negeri 3 Guntur, Demak. This study employs a qualitative approach, combining autoethnography and classroom action research (CAR). Autoethnography is used to reflect on the researcher's experience as a teacher, while CAR is used to test and refine the learning model through two cycles of action. Data were collected through observation, teacher reflective journals, learning motivation questionnaires, student work, interviews, and visual documentation. The project-based learning model is designed to enable students to develop visual skills through creative, collaborative, and applicative processes. The results of the study indicate that this model can enhance students' intrinsic motivation, particularly in terms of autonomy, competence, and social connectedness, in line with Self-Determination Theory (Ryan &amp;amp; Deci, 2000). In addition, students' understanding of visual design concepts also increased, as indicated by the quality of the logo and typography projects assessed using an assessment rubric. The researcher's reflection shows that this approach is effective in creating contextual, meaningful, and challenging learning. This study suggests the wider application of this model in schools with similar conditions to strengthen visual skills-based learning.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-07-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/imajinasi/article/view/25845</dc:identifier>
	<dc:identifier>10.15294/imajinasi.v19i1.25845</dc:identifier>
	<dc:source xml:lang="en">Imajinasi: Jurnal Seni; Vol. 19 No. 1 (2025): Imajinasi: Jurnal Seni; 1-4</dc:source>
	<dc:source>2549-6697</dc:source>
	<dc:source>10.15294/imajinasi.v19i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/imajinasi/article/view/25845/4951</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Imajinasi: Jurnal Seni</dc:rights>
</oai_dc:dc>