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Kontribusi Media Sosial sebagai Media Promosi dalam mengikuti Event Olahraga Online Permata Free Throw Basketball Virtual National Open Championship 2020

Indonesian Journal for Physical Education and Sport · Vol. 4 No. 2 (2023) · hlm. 477–482

DOI
10.15294/inapes.v4i2.53261
ISSN
2774-4434, 2723-6803
Terbit
2023-12-10
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The online sports event Permata Free Throw Basketball Virtual National Open Championship 2020 is an event held for basketball lovers who are unable to take part in offline events during the pandemic. This study uses descriptive research methods with data collection techniques using surveys. The subjects in this study were participants who were registered as participants of the Permata Free Throw Virtual National Basketball Championship. Collecting data using a questionnaire instrument, with a reliability coefficient of 0.886. The data analysis technique used multiple linear regression analysis. The result of this research is that the social media that is widely used is Instagram with a percentage of 29% and from 4 elements, namely communication between social media managers and social media users, communication between social media users, brand equity, and brand attitude is included in the high category. So it can be concluded that social media contributes as a promotional medium to take part in the Permata Free Throw Basketball Virtual National Open Championship 2020.

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  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Irfan Toni SaputroState University of Semarang1
Ahmad Zainul MustofaAfiliasi tidak diketahui1
Arifianto FirmansyahState University of Semarang1
Agung WahyudiState University of Semarang1
Okky Putra Alwin PratamaState University of Semarang1
Khoiril AnamAfiliasi tidak diketahui1
Safira Chairani DimartiState University of Semarang1
M. Syahrul MuafiState University of Semarang1
Puput EdiyarsariState University of Semarang1
Febry Putra RochimState University of Semarang1
Langgeng Asmoro B MState University of Semarang1
Tri Nur HarsonoState University of Semarang1
Indriyanti IndriyantiState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/inapes/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Kontribusi Media Sosial sebagai Media Promosi dalam mengikuti Event Olahraga Online Permata Free Throw Basketball Virtual National Open Championship 2020</dc:title>
	<dc:creator>Hidayah, Ayu Nur</dc:creator>
	<dc:creator>Rumini, Rumini</dc:creator>
	<dc:description xml:lang="en-US">The online sports event Permata Free Throw Basketball Virtual National Open Championship 2020 is an event held for basketball lovers who are unable to take part in offline events during the pandemic. This study uses descriptive research methods with data collection techniques using surveys. The subjects in this study were participants who were registered as participants of the Permata Free Throw Virtual National Basketball Championship. Collecting data using a questionnaire instrument, with a reliability coefficient of 0.886. The data analysis technique used multiple linear regression analysis. The result of this research is that the social media that is widely used is Instagram with a percentage of 29% and from 4 elements, namely communication between social media managers and social media users, communication between social media users, brand equity, and brand attitude is included in the high category. So it can be concluded that social media contributes as a promotional medium to take part in the Permata Free Throw Basketball Virtual National Open Championship 2020.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2023-12-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/inapes/article/view/53261</dc:identifier>
	<dc:identifier>10.15294/inapes.v4i2.53261</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal for Physical Education and Sport; Vol 4 No 2 (2023): November 2023; 477 - 482</dc:source>
	<dc:source>2774-4434</dc:source>
	<dc:source>2723-6803</dc:source>
	<dc:source>10.15294/inapes.v4i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/inapes/article/view/53261/25763</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Indonesian Journal for Physical Education and Sport</dc:rights>
</oai_dc:dc>