Jurnal
Customer Lifetime Value Clustering Using K-Means Algorithm with Length Recency Frequency Monetary Model to Enhance Customer Relationship Management
Journal of Advances in Information Systems and Technology · Vol. 6 No. 1 (2024) · hlm. 149–165
- ISSN
- 2715-999X, 2714-9714
- Terbit
- 2024-08-23
- Penerbit
- Universitas Negeri Semarang
- Bahasa
- eng
Abstrak
The current era of business growth is fraught with challenges and competition due to rapid technological advancements, rapid market growth, and globalization. This research discusses customer management strategies to enhance Customer Relationship Management (CRM) at PT Digibook Sarana Promosi Indonesia, a company in the digital printing industry. With the emergence of numerous competitors in this challenging business growth era, the k-means algorithm and Length, Recency, Frequency, Monetary (LRFM) model are employed for customer clustering. The results identify two main customer groups. The first group falls into the category of almost lost or uncertain lost customers with the symbol L↓R↑F↓M↓, exhibiting low Customer Lifetime Value (CLV), suggesting a "let go" strategy to focus on more valuable customers. The second group comprises high-value loyal customers with the symbol L↑R↓F↑M↑, demonstrating high CLV, recommending an "enforced" strategy to maintain customer loyalty through loyalty programs. This research indicates that the optimal number of clusters is 2, validated using the ClValid method, with the best values on connectivity, Dunn index, and silhouette.
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- State University of Semarang
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- Organisasi berbeda
- Organisasi sama
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Tampilkan sebagai tabel
| Rekan penulis | Organisasi | Artikel bersama |
|---|---|---|
| Riza Arifudin | State University of Semarang | 5 |
| Alamsyah Alamsyah | State University of Semarang | 3 |
| Kholiq Budiman | Afiliasi tidak diketahui | 2 |
| Untsa Zaaidatunni'mah | State University of Semarang | 2 |
| Nuril Asyrofiyyah | State University of Semarang | 2 |
| Dany Pradana | State University of Semarang | 2 |
| Dwijanto Dwijanto | State University of Semarang | 2 |
| Amin Suyitno | State University of Semarang | 2 |
| Amin Suyitno | State University of Semarang | 2 |
| Budi Prasetiyo | State University of Semarang | 1 |
| Much Aziz Muslim | State University of Semarang | 1 |
| Jumanto Jumanto | State University of Semarang | 1 |
| Rofik Rofik | State University of Semarang | 1 |
| Anggyi Trisnawan Putra | Afiliasi tidak diketahui | 1 |
| zaenal abidin | Afiliasi tidak diketahui | 1 |
| Yahya Nur Ifriza | State University of Semarang | 1 |
| Tiffany Ovilia Dwi Lestari | State University of Semarang | 1 |
| Kevin Tito Hutahaean | State University of Semarang | 1 |
| Defa Riandina | State University of Semarang | 1 |
| Isa Akhlis | State University of Semarang | 1 |
| Taufik Fajar Mubaroq | Afiliasi tidak diketahui | 1 |
| Rahmalia Nurida | Afiliasi tidak diketahui | 1 |
| Apriani Solikhatun | Afiliasi tidak diketahui | 1 |
| Safit Firmansyah | Afiliasi tidak diketahui | 1 |
| Anita Ayu Septiantina | Afiliasi tidak diketahui | 1 |
| Arief Broto Susilo | State University of Semarang | 1 |
| Tomi Bagus Nugroho | State University of Semarang | 1 |
| Wahyu Syafrizal | State University of Semarang | 1 |
| Oktaria Gina Khoirunnisa | State University of Semarang | 1 |
| Yusuf Affandi | State University of Semarang | 1 |
| Erika Noor Dianti | State University of Semarang | 1 |
| Akbar Lintang Aji | State University of Semarang | 1 |
| Fabian Dominggus Eka Boro | State University of Semarang | 1 |
| Muhammad Afifudin | State University of Semarang | 1 |
| Ahmad Ramadhan Auni | State University of Semarang | 1 |
| Muhammad Kharis | Afiliasi tidak diketahui | 1 |
| Fajar Eska Pradhana | Afiliasi tidak diketahui | 1 |
| Ratnaningtyas Widyani Purnamasari | Afiliasi tidak diketahui | 1 |
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