Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

Cinematic Storytelling for Digital Cultural Preservation Audience Engagement and Cultural Awareness of Kebaya on TikTok

Journal of Multimedia, Animation, Game, Interaction, and Creative · Vol. 1 No. 1 (2026) · hlm. 20–28

Terbit
2026-10-01
Penerbit
Politeknik Elektronika Negeri Surabaya
Bahasa
eng
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study analyzes the effectiveness of cinematic storytelling on TikTok in enhancing audience engagement and cultural awareness of kebaya as an Indonesian cultural identity. The research employed a quantitative descriptive approach by combining TikTok engagement metrics and questionnaire-based audience perception analysis. Data were collected from 54 respondents dominated by active TikTok users aged 18–22 years, along with TikTok interaction metrics consisting of 1,226 views, 769 likes, 43 comments, 26 shares, and 9 saves. The evaluated variables include visual aesthetics, storytelling clarity, emotional audio experience, audience engagement, and cultural awareness. The results indicate that the cinematic video achieved a high engagement rate of 69.08%, while the overall questionnaire mean score reached 4.04, categorized as high. Cultural message delivery obtained the highest mean score (M = 4.30), followed by strengthening cultural identity (M = 4.28) and cultural awareness (M = 4.26). In addition, the questionnaire instrument demonstrated excellent reliability with a Cronbach Alpha value of 0.958. The findings reveal that cinematic storytelling significantly contributes to increasing audience attention, emotional engagement, and awareness of cultural preservation among young audiences on short-video platforms. This study highlights the potential of TikTok-based cinematic storytelling as an effective strategy for digital cultural education and cultural preservation in contemporary social media environments.

Kata kunci

Jaringan kolaborasi para penulis

40 penulis · 222 tautan kepenulisan bersama · menampilkan 40 yang paling banyak terhubung

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Institut Teknologi Sepuluh Nopember
  • Universitas Islam Negeri Madura
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Much. ChafidAfiliasi tidak diketahui9
Pratama EskaluspitaAfiliasi tidak diketahui8
Saniyatul MawaddahInstitut Teknologi Sepuluh Nopember7
Yunia IkawatiAfiliasi tidak diketahui7
Mohammad Robihul MufidAfiliasi tidak diketahui7
Evianita Dewi FajriantiAfiliasi tidak diketahui7
Agung Teguh SetyadiAfiliasi tidak diketahui6
Khozinatus SadahAfiliasi tidak diketahui6
Agus FahruddinAfiliasi tidak diketahui6
Amma Liesvarastranta HazAfiliasi tidak diketahui6
Darmawan AditamaAfiliasi tidak diketahui6
Bagus Shandy NarmadityaAfiliasi tidak diketahui2
Sugeng Hadi UtomoAfiliasi tidak diketahui2
Ega Surya SaputraAfiliasi tidak diketahui2
Aprileo Muhammad David ErlanggaAfiliasi tidak diketahui2
Birrul WalidainiAfiliasi tidak diketahui2
M. Andrean Jauhari ZukiAfiliasi tidak diketahui2
Sri Ayu DarwaniAfiliasi tidak diketahui2
Muhammad Dava Deril YovansyahAfiliasi tidak diketahui2
Lutfi Asnan QodriAfiliasi tidak diketahui1
Muhammad Ihsan DacholfanyAfiliasi tidak diketahui1
Cipto HandokoAfiliasi tidak diketahui1
Norma FitriaAfiliasi tidak diketahui1
Muhammad Rijal FadliAfiliasi tidak diketahui1
Mohd Kasturi Nor Abd AzizAfiliasi tidak diketahui1
Hasbullah HasbullahAfiliasi tidak diketahui1
Siti MariyamUniversitas Islam Negeri Madura1
Yusuf Ibrahim ArowosaiyeAfiliasi tidak diketahui1
Markus SuryoutomoAfiliasi tidak diketahui1
Syaiful SyaifulAfiliasi tidak diketahui1
Syarifudin SyarifudinAfiliasi tidak diketahui1
Firman Lukman SanjayaAfiliasi tidak diketahui1
Faqih FatkhurrozakAfiliasi tidak diketahui1
Eflita YohanaAfiliasi tidak diketahui1
Djoko Dwi KusumojantoAfiliasi tidak diketahui1
Cipto WardoyoAfiliasi tidak diketahui1
Sri Umi Mintarti WidjajaAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journals.pens.ac.id/index.php/jmagic/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Cinematic Storytelling for Digital Cultural Preservation Audience Engagement and Cultural Awareness of Kebaya on TikTok</dc:title>
	<dc:creator xml:lang="en">Wibowo, Agus</dc:creator>
	<dc:creator xml:lang="en">Turmudzi, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Sofiana, Mayva</dc:creator>
	<dc:subject xml:lang="en">Audience Engagement</dc:subject>
	<dc:subject xml:lang="en">Cinematic Storytelling</dc:subject>
	<dc:subject xml:lang="en">Cultural Awareness</dc:subject>
	<dc:subject xml:lang="en">Digital Storytelling</dc:subject>
	<dc:subject xml:lang="en">Kebaya</dc:subject>
	<dc:subject xml:lang="en">TikTok</dc:subject>
	<dc:description xml:lang="en">This study analyzes the effectiveness of cinematic storytelling on TikTok in enhancing audience engagement and cultural awareness of kebaya as an Indonesian cultural identity. The research employed a quantitative descriptive approach by combining TikTok engagement metrics and questionnaire-based audience perception analysis. Data were collected from 54 respondents dominated by active TikTok users aged 18–22 years, along with TikTok interaction metrics consisting of 1,226 views, 769 likes, 43 comments, 26 shares, and 9 saves. The evaluated variables include visual aesthetics, storytelling clarity, emotional audio experience, audience engagement, and cultural awareness. The results indicate that the cinematic video achieved a high engagement rate of 69.08%, while the overall questionnaire mean score reached 4.04, categorized as high. Cultural message delivery obtained the highest mean score (M = 4.30), followed by strengthening cultural identity (M = 4.28) and cultural awareness (M = 4.26). In addition, the questionnaire instrument demonstrated excellent reliability with a Cronbach Alpha value of 0.958. The findings reveal that cinematic storytelling significantly contributes to increasing audience attention, emotional engagement, and awareness of cultural preservation among young audiences on short-video platforms. This study highlights the potential of TikTok-based cinematic storytelling as an effective strategy for digital cultural education and cultural preservation in contemporary social media environments.</dc:description>
	<dc:publisher xml:lang="en">Politeknik Elektronika Negeri Surabaya</dc:publisher>
	<dc:date>2026-10-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journals.pens.ac.id/jmagic/article/view/68</dc:identifier>
	<dc:source xml:lang="en">Journal of Multimedia, Animation, Game, Interaction, and Creative; Vol. 1 No. 1 (2026): September; 20-28</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journals.pens.ac.id/jmagic/article/view/68/60</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 J-MAGIC Journal of Multimedia, Animation, Game, Interaction, and Creative</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>