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Brand Trust versus Satisfaction in Driving Islamic Bank Loyalty: The Moderating Role of Religious Moderation
Jurnal Ilmiah Islam Futura · Vol. 26 No. 1 (2026) · hlm. 190–222
- ISSN
- 2407-7542, 1412-1190
- Terbit
- 2026-02-27
- Penerbit
- Universitas Islam Negeri Ar-Raniry
- Bahasa
- eng
Abstrak
The customer loyalty of Islamic banks in Indonesia is quite high, despite their market share being only 7.72%. It implies that allegiance is not solely based on religious matching. The purpose of this research is to analyze the effect of religious moderation as inclusive religiosity, service quality, social value, and price on customer loyalty mediated by brand trust and satisfaction which are formulated in ten hypotheses. Yes, it fills some gaps: in previous studies, the geographical range has been quite narrow, they have depended on stringent religiosity measures, and few of them provided systematic evidence for their conclusion that Islamic religious college lecturers shape opinion. Employing a quantitative methodology and conducting structural equation modeling analysis on 257 faculty from representative universities in eight provinces, the findings reveal that brand trust is much more than satisfaction, as it constitutes loyalty. More surprisingly, this research found that religious moderation has very little positive effect on brand trust and also a negative impact in relation to satisfaction. Whereas price, service quality, and social value have a positive effect on both mediation variables. These findings reaffirm the distinct power of deep brand trust over any one boilerplate religious strategy or price war.
Kata kunci
Jaringan kolaborasi para penulis
23 penulis · 57 tautan kepenulisan bersama · 41 lintas organisasi
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- Institut Agama Islam Negeri Syaikh Abdurrahman Siddik Bangka Belitung
- Institut Agama Islam Negeri Kerinci
- Institut Agama Islam Negeri Kendari
- Universitas Islam Negeri Sultan Syarif Kasim Riau
- Mindanao State University
- Sekolah Tinggi Agama Islam Negeri Sultan Abdurrahman Kepulauan Riau
- Walisongo State Islamic University
- Organisasi lain
- Organisasi berbeda
- Organisasi sama
- Afiliasi tidak diketahui
- Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
| Rekan penulis | Organisasi | Artikel bersama |
|---|---|---|
| Asrizal Saiin | Sekolah Tinggi Agama Islam Negeri Sultan Abdurrahman Kepulauan Riau | 2 |
| Tauratiya Tauratiya | Institut Agama Islam Negeri Syaikh Abdurrahman Siddik Bangka Belitung | 2 |
| Reno Ismanto | Institut Agama Islam Negeri Syaikh Abdurrahman Siddik Bangka Belitung | 2 |
| Zufriani Zufriani | Institut Agama Islam Negeri Kerinci | 1 |
| Arzam Arzam | Institut Agama Islam Negeri Kerinci | 1 |
| Jamal Mirdad | Institut Agama Islam Negeri Kerinci | 1 |
| Ahmad Izuddin | Walisongo State Islamic University | 1 |
| AsaÔÇÖari AsaÔÇÖari | Institut Agama Islam Negeri Kerinci | 1 |
| Wahyudin Maguni | Institut Agama Islam Negeri Kendari | 1 |
| Muhammad Hadi | Institut Agama Islam Negeri Kendari | 1 |
| Jalaluddin Rum | Institut Agama Islam Negeri Kendari | 1 |
| Firdaus Firdaus | National Research and Innovation Agency | 1 |
| Muchimah Muchimah | Syarif Hidayatullah State Islamic University Jakarta | 1 |
| Supani Supani | Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto | 1 |
| Maulana Yusuf | Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi | 1 |
| Ali Sodiqin | Sunan Kalijaga State Islamic University Yogyakarta | 1 |
| Kemas Muhammad Gemilang | Universitas Islam Negeri Sultan Syarif Kasim Riau | 1 |
| Kholidah Kholidah | Universitas Islam Negeri Imam Bonjol Padang | 1 |
| Zulfahmi Zulfahmi | Universitas Islam Negeri Sultan Syarif Kasim Riau | 1 |
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