Melola Discovery

← Melola Discovery

Akses terbuka Jurnal SINTA 1

Predicting Consumer Purchase Intention in Personal Shopper Services Using Big Data Analytics and SEM

International Journal of Cyber and IT Service Management · Vol. 5 No. 1 (2025) · hlm. 105–119

DOI
10.34306/ijcitsm.v5i1.192
ISSN
2808-554X, 2797-1325
Terbit
2025-04-24
Penerbit
Pandawan Sejahtera Indonesia
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0/

Abstrak

The rapid growth of informal personal shopper (Jastip) services in Indonesia, driven by social media, reflects a growing market demand for convenient access to diverse products, though the lack of formal guarantees in transactions highlights the critical role of consumer trust. This study aims to explore the antecedents of consumer trust price, perceived risk, and reputation and their influence on online purchase intention within the Jastip context. Employing a quantitative research approach with a causal design, data was collected from 130 Jastip consumers in Jakarta, Indonesia, via an online questionnaire, and analyzed using Structural Equation Modeling (SEM) with Lisrel software. The results indicate that price and reputation significantly and positively influence consumer trust, which in turn directly impacts online purchase intention. Crucially, consumer trust fully mediates the relationship between price and online purchase intention, as well as between reputation and online purchase intention. However, perceived risk was found to have no significant influence on consumer trust, nor did it mediate the relationship between perceived risk and online purchase intention. These findings highlight the importance of price perception and reputation in cultivating consumer trust, which is essential for driving online purchase intention in Jastip services, while suggesting that factors like hedonic motivations or social trust may override traditional risk assessments in informal online service contexts.

Kata kunci

Jaringan kolaborasi para penulis

39 penulis · 94 tautan kepenulisan bersama · 22 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Esa Unggul
  • Universitas Raharja
  • Multimedia Nusantara University
  • University of Agriculture Faisalabad
  • Universitas Pradita
  • O. P. Jindal Global University
  • Universitas Pamulang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Suryari PurnamaAfiliasi tidak diketahui3
Tessa HandraMultimedia Nusantara University2
Sulthan Taqi SampoernaAfiliasi tidak diketahui2
Arop Ria Saulina PanjaitanUniversitas Esa Unggul2
Safiani A. FaaroekUniversitas Esa Unggul2
Ramiro Santiago IkhsanAfiliasi tidak diketahui2
Muhammad Rehan AnwarUniversity of Agriculture Faisalabad1
Muhammad Farhan KamilUniversitas Raharja1
Bayu Laksma PradanaUniversitas Pradita1
Gautam KhannaAfiliasi tidak diketahui1
Suhandi SuhandiAfiliasi tidak diketahui1
Agung RizkyUniversitas Raharja1
Ihsan Nuril HikamUniversitas Raharja1
Abdul JalilUniversitas Esa Unggul1
Derajat AmperajayaUniversitas Esa Unggul1
Roesfiansjah RasjidinUniversitas Esa Unggul1
Untung RahardjaUniversitas Raharja1
Mohammad AnnasMultimedia Nusantara University1
Nanda SeptianiUniversitas Raharja1
Rahul BhandariO. P. Jindal Global University1
Andyani SukmasariAfiliasi tidak diketahui1
Fachmi TamzilUniversitas Esa Unggul1
Ulfania Eka ErlindaUniversitas Esa Unggul1
. HusinAfiliasi tidak diketahui1
Toni SuharaAfiliasi tidak diketahui1
Toni SuharaAfiliasi tidak diketahui1
Ridhuan AhsanitaqwimAfiliasi tidak diketahui1
SuhandiAfiliasi tidak diketahui1
Ridhuan AhsanitaqwimUniversitas Raharja1
Sirje NurmAfiliasi tidak diketahui1
Umi RusilowatiAfiliasi tidak diketahui1
Umi RusilowatiUniversitas Pamulang1
Daniel BennetAfiliasi tidak diketahui1
Riya WidayantiUniversitas Esa Unggul1
Eko Sigit PramuditoMultimedia Nusantara University1
Kamal Arif Al-FarouqiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://iiast.iaic-publisher.org/ijcitsm/index.php/IJCITSM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Predicting Consumer Purchase Intention in Personal Shopper Services Using Big Data Analytics and SEM</dc:title>
	<dc:creator xml:lang="en">Purnama, Suryari</dc:creator>
	<dc:creator xml:lang="en">Bangun, Cicilia Sriliasta</dc:creator>
	<dc:creator xml:lang="en">Mahadewi, Erlina Puspitaloka</dc:creator>
	<dc:subject xml:lang="en">Online Purchase Intention</dc:subject>
	<dc:subject xml:lang="en">Trust</dc:subject>
	<dc:subject xml:lang="en">Perceived Risk</dc:subject>
	<dc:subject xml:lang="en">Reputation</dc:subject>
	<dc:subject xml:lang="en">E-commerce</dc:subject>
	<dc:description xml:lang="en">The rapid growth of informal personal shopper (Jastip) services in Indonesia, driven by social media, reflects a growing market demand for convenient access to diverse products, though the lack of formal guarantees in transactions highlights the critical role of consumer trust. This study aims to explore the antecedents of consumer trust price, perceived risk, and reputation and their influence on online purchase intention within the Jastip context. Employing a quantitative research approach with a causal design, data was collected from 130 Jastip consumers in Jakarta, Indonesia, via an online questionnaire, and analyzed using Structural Equation Modeling (SEM) with Lisrel software. The results indicate that price and reputation significantly and positively influence consumer trust, which in turn directly impacts online purchase intention. Crucially, consumer trust fully mediates the relationship between price and online purchase intention, as well as between reputation and online purchase intention. However, perceived risk was found to have no significant influence on consumer trust, nor did it mediate the relationship between perceived risk and online purchase intention. These findings highlight the importance of price perception and reputation in cultivating consumer trust, which is essential for driving online purchase intention in Jastip services, while suggesting that factors like hedonic motivations or social trust may override traditional risk assessments in informal online service contexts.</dc:description>
	<dc:publisher xml:lang="en">Pandawan Sejahtera Indonesia</dc:publisher>
	<dc:date>2025-04-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://iiast.iaic-publisher.org/ijcitsm/IJCITSM/article/view/192</dc:identifier>
	<dc:identifier>10.34306/ijcitsm.v5i1.192</dc:identifier>
	<dc:source xml:lang="en">International Journal of Cyber and IT Service Management; Vol. 5 No. 1 (2025): April; 105-119</dc:source>
	<dc:source>2808-554X</dc:source>
	<dc:source>2797-1325</dc:source>
	<dc:source>10.34306/ijcitsm.v5i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://iiast.iaic-publisher.org/ijcitsm/IJCITSM/article/view/192/125</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Suryari Purnama, Cicilia Sriliasta Bangun, Erlina Puspitaloka Mahadewi</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0/</dc:rights>
</oai_dc:dc>