Melola Discovery

← Melola Discovery

Akses terbuka Jurnal SINTA 1

Enhancing Educational Management through Social Media and E-commerce-Driven Branding

International Journal of Cyber and IT Service Management · Vol. 5 No. 2 (2025)

DOI
10.34306/ijcitsm.v5i2.222
ISSN
2808-554X, 2797-1325
Terbit
2025-10-03
Penerbit
Pandawan Sejahtera Indonesia
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0/

Abstrak

Intensified digital competition is forcing organizations across diverse sectors, from the B2B carton box industry to Educational Management, to seek differentiation through strategic digital branding. This is particularly true for industrial firms often trapped by commoditization. However, existing literature frequently analyzes social media and e-commerce in silos, creating a research gap regarding their synergistic impact on internal management. This study aims to fill this gap by empirically validating a holistic model that links the strategic integration of these digital platforms to brand enhancement, management quality, and sustainable competitive advantage. The novelty of this research lies in demonstrating this complete causal pathway within an industrial B2B context, offering a transferable framework for other fields. Using a quantitative approach, survey data from 150 respondents in the carton box industry were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results confirmed all five hypotheses, revealing that strategic integration is an exceptionally strong predictor of brand enhancement (β = 0.979). The findings cruciallydemonstrate that brand enhancement is the primary mediating variable; its effect on improving management quality and securing a competitive advantage is substantially stronger than other direct paths. This study concludes that the most effective mechanism for organizations, industrial companies, or institutions in educational management, to achieve market leadership in the digital era is by strategically using integrated digital tools to first cultivate a powerful and trusted brand.

Kata kunci

Jaringan kolaborasi para penulis

40 penulis · 113 tautan kepenulisan bersama · menampilkan 40 yang paling banyak terhubung

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Tadulako University
  • Universitas Raharja
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Tatik MariyantiAfiliasi tidak diketahui2
Marviola HardiniAfiliasi tidak diketahui1
Dewi ImmaniarAfiliasi tidak diketahui1
Dedeh SupriyantiAfiliasi tidak diketahui1
Nur AzizahAfiliasi tidak diketahui1
Wahyuningsih WahyuningsihTadulako University1
Tarisya RamadhanAfiliasi tidak diketahui1
Fifin AlfianaAfiliasi tidak diketahui1
Nimatul KhofifahAfiliasi tidak diketahui1
Nadia Nur AzizahAfiliasi tidak diketahui1
Nova RamadhonaAfiliasi tidak diketahui1
Nuke Puji Lestari SantosoUniversitas Raharja1
Nuraini Diah NoviatiAfiliasi tidak diketahui1
Fengki Eka PutraAfiliasi tidak diketahui1
Sadan SadanAfiliasi tidak diketahui1
Ridhuan AhsanitaqwimAfiliasi tidak diketahui1
Yusrawati. .Afiliasi tidak diketahui1
Yulia Putri Ayu SanjayaAfiliasi tidak diketahui1
Po Abas SunaryaAfiliasi tidak diketahui1
Rasyid TarmiziAfiliasi tidak diketahui1
Mohammad AnnasAfiliasi tidak diketahui1
Untung RahardjaAfiliasi tidak diketahui1
Cicilia Sriliasta BangunAfiliasi tidak diketahui1
Tessa HandraAfiliasi tidak diketahui1
Muhammad AfifAfiliasi tidak diketahui1
Ellen DolanAfiliasi tidak diketahui1
Andy ZulkarnainAfiliasi tidak diketahui1
Ramzi Zainum IkhsanAfiliasi tidak diketahui1
VictoriandaAfiliasi tidak diketahui1
Erni Juliana Al Hasanah NasutionAfiliasi tidak diketahui1
Mochamad Heru Riza ChakimAfiliasi tidak diketahui1
MulyatiAfiliasi tidak diketahui1
Carlos PerezAfiliasi tidak diketahui1
Richard Andre SunarjoAfiliasi tidak diketahui1
Omar Arif Al-KamariAfiliasi tidak diketahui1
Dwi Nur RamadhaAfiliasi tidak diketahui1
Afif Aditya DarmawanAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://iiast.iaic-publisher.org/ijcitsm/index.php/IJCITSM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en"> Enhancing Educational Management through Social Media and E-commerce-Driven Branding</dc:title>
	<dc:creator xml:lang="en">Sibagariang, Susy Alestriani </dc:creator>
	<dc:creator xml:lang="en">Septiani, Nanda</dc:creator>
	<dc:creator xml:lang="en">Rodriguez, Anthony</dc:creator>
	<dc:subject xml:lang="en">Digital Branding</dc:subject>
	<dc:subject xml:lang="en">Carton Box Industry</dc:subject>
	<dc:subject xml:lang="en">Competitive Advantage</dc:subject>
	<dc:subject xml:lang="en">B2B Marketing</dc:subject>
	<dc:subject xml:lang="en">Educational Management</dc:subject>
	<dc:description xml:lang="en">






Intensified digital competition is forcing organizations across diverse sectors, from the B2B carton box industry to Educational Management, to seek differentiation through strategic digital branding. This is particularly true for industrial firms often trapped by commoditization. However, existing literature frequently analyzes social media and e-commerce in silos, creating a research gap regarding their synergistic impact on internal management. This study aims to fill this gap by empirically validating a holistic model that links the strategic integration of these digital platforms to brand enhancement, management quality, and sustainable competitive advantage. The novelty of this research lies in demonstrating this complete causal pathway within an industrial B2B context, offering a transferable framework for other fields. Using a quantitative approach, survey data from 150 respondents in the carton box industry were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results confirmed all five hypotheses, revealing that strategic integration is an exceptionally strong predictor of brand enhancement (β = 0.979). The findings cruciallydemonstrate that brand enhancement is the primary mediating variable; its effect on improving management quality and securing a competitive advantage is substantially stronger than other direct paths. This study concludes that the most effective mechanism for organizations, industrial companies, or institutions in educational management, to achieve market leadership in the digital era is by strategically using integrated digital tools to first cultivate a powerful and trusted brand.






</dc:description>
	<dc:publisher xml:lang="en">Pandawan Sejahtera Indonesia</dc:publisher>
	<dc:date>2025-10-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://iiast.iaic-publisher.org/ijcitsm/IJCITSM/article/view/222</dc:identifier>
	<dc:identifier>10.34306/ijcitsm.v5i2.222</dc:identifier>
	<dc:source xml:lang="en">International Journal of Cyber and IT Service Management; Vol. 5 No. 2 (2025): October;  235−245</dc:source>
	<dc:source>2808-554X</dc:source>
	<dc:source>2797-1325</dc:source>
	<dc:source>10.34306/ijcitsm.v5i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://iiast.iaic-publisher.org/ijcitsm/IJCITSM/article/view/222/143</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Susy Alestriani Sibagariang, Nanda Septiani, Anthony Rodriguez</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0/</dc:rights>
</oai_dc:dc>