Melola Discovery

← Melola Discovery

Jurnal SINTA 1

Artificial Intelligence in Islamic Higher Education Marketing: A SWOT Analysis from an Islamic Educational Management Perspective

Jurnal Pendidikan Islam · Vol. 12 No. 2 (2026) · hlm. 346–361

DOI
10.15575/jpi.v12i2.51049
ISSN
2460-8149, 2355-4339
Terbit
2026-06-21
Penerbit
The Faculty of Tarbiyah and Teacher Training associated with PSPII
Bahasa
eng

Abstrak

The global digital transformation of higher education has accelerated the adoption of artificial intelligence (AI) in institutional marketing, yet its integration often prioritizes efficiency and competitiveness while overlooking educational values and ethical governance. This study aims to examine how AI-based marketing strategies can be optimized within Islamic higher education institutions through an Islamic Educational Management framework that aligns technological innovation with Islamic educational purposes. Employing a qualitative strategic analysis, the study utilizes Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS), supported by a systematic literature review and secondary institutional data. The findings reveal that AI adoption offers significant strengths, including value-aligned personalization, improved administrative efficiency, and data-driven decision-making that supports the quality of educational services. However, internal challenges persist in the form of limited digital readiness and insufficient capacity for ethically grounded technology stewardship. Externally, growing demand for technology-enhanced Islamic education and supportive digitalization policies present opportunities, while competitive pressures and the need for Sharia-compliant digital governance pose substantial threats. The study concludes that AI-based marketing strategies, when embedded within Islamic Educational Management principles such as al-tadbir al-tarbawi and maqāṣid al-tarbiyah al-islāmiyyah, can strengthen institutional accountability, reinforce Islamic educational identity, and support sustainable transformation. These findings imply that Islamic higher education institutions should frame digital innovation as part of mission-driven educational reform rather than a purely managerial or promotional tool.

Kata kunci

Jaringan kolaborasi para penulis

37 penulis · 95 tautan kepenulisan bersama · 39 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
  • Universitas Islam Negeri Ar-Raniry
  • Syarif Hidayatullah State Islamic University Jakarta
  • Politeknik Kesehatan 'Aisyiyah Banten
  • Sultan Idris Education University
  • Sunan Gunung Djati State Islamic University Bandung
  • Universitas Halu Oleo
  • Organisasi lain
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Enung NugrahaUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten2
Wasehudin WasehudinUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten2
Siti PatimahUniversitas Islam Negeri Raden Intan Lampung2
WasehudinUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten2
E SyarifudinUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Lisda Cahya VeliaUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Vania NurachmaUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Abdul M. MuinUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Teuku MurdaniUniversitas Islam Negeri Ar-Raniry1
Novia ChulayatiPoliteknik Kesehatan 'Aisyiyah Banten1
Azka Mutiara SalsabilaSyarif Hidayatullah State Islamic University Jakarta1
Syaza Hazwani ZainiSultan Idris Education University1
Badrudin BadrudinSunan Gunung Djati State Islamic University Bandung1
Encep SyarifuddinUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Sabri SabriUniversitas Halu Oleo1
Agni Gina NafsiUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Mahfud MahfudUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Asep FurqonuddinUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Kholid KholidUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Iwan KosasihUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Iin Ratna SumiratUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Arif RahmanAfiliasi tidak diketahui1
Dhika TabroziSunan Kalijaga State Islamic University Yogyakarta1
Iwan KurniawanBinus University1
Juhji JuhjiUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Ahmad Fitriadi SariAfiliasi tidak diketahui1
Supardi SupardiUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Birru MuqdamienUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1
Intan AzkiyahSyarif Hidayatullah State Islamic University Jakarta1
Muh Barid Nizarudin WajdiUniversitas Islam Negeri Ar-Raniry1
Umar ChamdanUniversity of Vienna1
Nihayatul MasykurahUniversitas Islam Negeri Sultan Maulana Hasanuddin Banten1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/jpi/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Artificial Intelligence in Islamic Higher Education Marketing: A SWOT Analysis from an Islamic Educational Management Perspective</dc:title>
	<dc:creator>Muin, Abdul</dc:creator>
	<dc:creator>Afif, Muhamad</dc:creator>
	<dc:creator>Hilmiyati, Fitri</dc:creator>
	<dc:creator>Ansori, Aan</dc:creator>
	<dc:creator>Wazin, Wazin</dc:creator>
	<dc:subject xml:lang="en-US">Artificial Intelligence in Higher Education</dc:subject>
	<dc:subject xml:lang="en-US">AI-based Marketing Strategies</dc:subject>
	<dc:subject xml:lang="en-US">Educational Governance and Ethics</dc:subject>
	<dc:subject xml:lang="en-US">Islamic Educational Management</dc:subject>
	<dc:subject xml:lang="en-US">Islamic Higher Education Institutions</dc:subject>
	<dc:description xml:lang="en-US">The global digital transformation of higher education has accelerated the adoption of artificial intelligence (AI) in institutional marketing, yet its integration often prioritizes efficiency and competitiveness while overlooking educational values and ethical governance. This study aims to examine how AI-based marketing strategies can be optimized within Islamic higher education institutions through an Islamic Educational Management framework that aligns technological innovation with Islamic educational purposes. Employing a qualitative strategic analysis, the study utilizes Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS), supported by a systematic literature review and secondary institutional data. The findings reveal that AI adoption offers significant strengths, including value-aligned personalization, improved administrative efficiency, and data-driven decision-making that supports the quality of educational services. However, internal challenges persist in the form of limited digital readiness and insufficient capacity for ethically grounded technology stewardship. Externally, growing demand for technology-enhanced Islamic education and supportive digitalization policies present opportunities, while competitive pressures and the need for Sharia-compliant digital governance pose substantial threats. The study concludes that AI-based marketing strategies, when embedded within Islamic Educational Management principles such as al-tadbir al-tarbawi and maqāṣid al-tarbiyah al-islāmiyyah, can strengthen institutional accountability, reinforce Islamic educational identity, and support sustainable transformation. These findings imply that Islamic higher education institutions should frame digital innovation as part of mission-driven educational reform rather than a purely managerial or promotional tool.</dc:description>
	<dc:publisher xml:lang="en-US">The Faculty of Tarbiyah and Teacher Training associated with PSPII</dc:publisher>
	<dc:date>2026-06-21</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/jpi/article/view/51049</dc:identifier>
	<dc:identifier>10.15575/jpi.v12i2.51049</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Pendidikan Islam; Vol. 12 No. 2 (2026): Jurnal Pendidikan Islam; 346-361</dc:source>
	<dc:source xml:lang="id-ID">Jurnal Pendidikan Islam; Vol 12 No 2 (2026): Jurnal Pendidikan Islam; 346-361</dc:source>
	<dc:source>2460-8149</dc:source>
	<dc:source>2355-4339</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/jpi/article/view/51049/15740</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Jurnal Pendidikan Islam</dc:rights>
</oai_dc:dc>