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Global Research Trends in Fashion Merchandising: A Bibliometric Review of Scopus Publications

Journal of Creativity Student · Vol. 9 No. 1 (2026) · hlm. 143–154

DOI
10.15294/jcs.v9i1.42367
ISSN
2502-1958, 2962-603X
Terbit
2026-01-10
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Research on fashion merchandising has grown in recent decades, yet systematic mapping of this field remains limited compared to other fashion-related domains. This study examines global research trends, intellectual structure, and thematic evolution in fashion merchandising through a bibliometric review. Data were collected from the Scopus database using the keyword “fashion merchandising” in the TITLE-ABS-KEY fields, yielding 337 publications published between 2006 and 2026. Bibliometric analysis was conducted using VOSviewer to identify publication trends, leading countries and institutions, influential journals and authors, and dominant research themes. The findings reveal a strong geographical concentration of research output in developed countries, particularly the United States and China, while contributions from developing economies remain limited. Thematic analysis highlights growing attention to retail strategy, consumer behavior, entrepreneurship, sustainability, and fashion education, indicating opportunities for more context-specific future research.

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40 penulis · 92 tautan kepenulisan bersama · 3 lintas organisasi · menampilkan 40 yang paling banyak terhubung

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  • State University of Semarang
  • Mulawarman University
  • Yogyakarta State University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Adhi KusumastutiState University of Semarang3
Wulansari PrasetyaningtyasState University of Semarang2
Roudlotus SholikhahState University of Semarang2
Ifa NurhayatiState University of Semarang1
Pudji AstutiAfiliasi tidak diketahui1
Ririn SetyowatiMulawarman University1
Avinda Fachri Eliana RiskaState University of Semarang1
Salma Selly SeptianiState University of Semarang1
Widihastuti WidihastutiYogyakarta State University1
Anik GhufronAfiliasi tidak diketahui1
Nur Sheila Ayu FebiantiState University of Semarang1
Feni IndriyaniState University of Semarang1
Zahra PuspitaState University of Semarang1
Leonita Bella PrihantantiState University of Semarang1
Dihya ReginiaState University of Semarang1
Lutfah Raudhotul JannahState University of Semarang1
Pramesti DzikrinaState University of Semarang1
Sarifa AinunState University of Semarang1
Indah Ayu NurhayatiState University of Semarang1
Zahrattun Nissa Rahma AnjaniState University of Semarang1
Indriati Ayu AstutikState University of Semarang1
Yosep April WidiyantoState University of Semarang1
Indaha Nawaya KafabinaState University of Semarang1
Widowati WidowatiState University of Semarang1
Mia ArifahState University of Semarang1
Octavianti ParamithaState University of Semarang1
Neny NovitasariState University of Semarang1
Tri LisdianaState University of Semarang1
Asmaul KhoiriyahState University of Semarang1
Latifah Wisnu KuncoroState University of Semarang1
Aryo Baskoro UtomoState University of Semarang1
Annafie Aina NabillaState University of Semarang1
Pudji AstutiAfiliasi tidak diketahui1
Ismanto IsmantoState University of Semarang1
Dimas AfriantoState University of Semarang1
Naura Atika Cahya AnggrayniState University of Semarang1
Cellomita SalsabilaState University of Semarang1
Abdurrachman FaridiState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jcs/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc)
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	<dc:title xml:lang="en">Global Research Trends in Fashion Merchandising: A Bibliometric Review of Scopus Publications</dc:title>
	<dc:creator xml:lang="en">Asna, Nailin Nuriyya </dc:creator>
	<dc:creator xml:lang="en">Nurmasitah, Sita</dc:creator>
	<dc:subject xml:lang="en">research trend, fashion merchandising, bibliometric</dc:subject>
	<dc:description xml:lang="en">Research on fashion merchandising has grown in recent decades, yet systematic mapping of this field remains limited compared to other fashion-related domains. This study examines global research trends, intellectual structure, and thematic evolution in fashion merchandising through a bibliometric review. Data were collected from the Scopus database using the keyword “fashion merchandising” in the TITLE-ABS-KEY fields, yielding 337 publications published between 2006 and 2026. Bibliometric analysis was conducted using VOSviewer to identify publication trends, leading countries and institutions, influential journals and authors, and dominant research themes. The findings reveal a strong geographical concentration of research output in developed countries, particularly the United States and China, while contributions from developing economies remain limited. Thematic analysis highlights growing attention to retail strategy, consumer behavior, entrepreneurship, sustainability, and fashion education, indicating opportunities for more context-specific future research.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-01-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jcs/article/view/42367</dc:identifier>
	<dc:identifier>10.15294/jcs.v9i1.42367</dc:identifier>
	<dc:source xml:lang="en">Journal of Creativity Student; Vol. 9 No. 1 (2026); 143-154</dc:source>
	<dc:source>2502-1958</dc:source>
	<dc:source>2962-603X</dc:source>
	<dc:source>10.15294/jcs.v9i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jcs/article/view/42367/8464</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Journal of Creativity Student</dc:rights>
</oai_dc:dc>