Jurnal
Analysis Personal Branding Fashion Student State University Semarang Through Dress Style
Journal of Creativity Student · Vol. 9 No. 1 (2026) · hlm. 262–269
- ISSN
- 2502-1958, 2962-603X
- Terbit
- 2026-01-10
- Penerbit
- Universitas Negeri Semarang
- Bahasa
- eng
Abstrak
This research is motivated by the inconsistency of the dress style of Semarang State University students with dress etiquette in the campus environment. There is a gap between academic values that uphold decency and the reality of student behavior that tends to prioritize fashion trends without considering the suitability of the context, place and time. This phenomenon shows the urgency to instill an adaptive attitude in dressing as a reflection of the character and professional maturity of students in the academic space. In the digital era and the industrial revolution 4.0, Personal Branding is a crucial instrument in building a professional image, where the style of dress plays a role as a person's identity, competence, and authority. This study aims to analyze the personal branding of students of Fashion Education at Semarang State University. The research method used is quantitative descriptive. The research population includes 368 students of Fashion Education at Semarang State University from 2022 to 2025, with a sample of 192 determined through simple random sampling techniques (5% error rate). Data was collected through a questionnaire that measured five indicators: Consistency, Authority, Relevant, Visibility, and Goodwill. The statistical analysis technique uses the clustering method and the K-Means algorithm. The results of the study showed that Semarang State University Fashion Education students had a high Personal Branding Level with an overall average score of 3.73. This emphasizes that students place more emphasis on the substance of ethics, role relevance, and professionalism rather than just striking visual appearances. Statistically, the test results of the instrument were declared valid and reliable with a Cronbach's Alpha value of 0.930. Based on these results, students are advised to continue to improve consistency in aligning fashion trends with academic ethics in order to maintain the credibility of the Personal Branding that has been formed.
Kata kunci
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36 penulis · 116 tautan kepenulisan bersama · 7 lintas organisasi
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- University of Brawijaya
- State University of Semarang
- International Center for Biotechnology, The University of Osaka
- Yogyakarta State University
- Afiliasi tidak diketahui
- Organisasi berbeda
- Organisasi sama
- Afiliasi tidak diketahui
- Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
| Rekan penulis | Organisasi | Artikel bersama |
|---|---|---|
| Muhammad Akhid Syib’li | University of Brawijaya | 2 |
| Aminudin Afandhi | University of Brawijaya | 2 |
| Kurnia Rizkya Sang Saka Maharani | State University of Semarang | 1 |
| Alvin Fadholi | Afiliasi tidak diketahui | 1 |
| Retno Sri Iswari | State University of Semarang | 1 |
| Siti Fathonah | Afiliasi tidak diketahui | 1 |
| Rosidah Rosidah | Yogyakarta State University | 1 |
| Bela Siska Kristanti | Afiliasi tidak diketahui | 1 |
| Sita Nurmasitah | Afiliasi tidak diketahui | 1 |
| Anugrah Sabila Pratiwi | Afiliasi tidak diketahui | 1 |
| Sania Dwi Andini | Afiliasi tidak diketahui | 1 |
| Diana Pangestututi | Afiliasi tidak diketahui | 1 |
| Nabila Husnannisa | Afiliasi tidak diketahui | 1 |
| Nanik Yulianis | Afiliasi tidak diketahui | 1 |
| Fajar Setyowati | Afiliasi tidak diketahui | 1 |
| Bambang Tri Rahardjo | University of Brawijaya | 1 |
| David Soetjipto | University of Brawijaya | 1 |
| Hiroshi Kinoshita | International Center for Biotechnology, The University of Osaka | 1 |
| Takuya Nihira | International Center for Biotechnology, The University of Osaka | 1 |
| Ito Fernando | University of Brawijaya | 1 |
| Yogo Setiawan | University of Brawijaya | 1 |
| Retno Dyah Puspitarini | University of Brawijaya | 1 |
| Bayu Aji Pamungkas | University of Brawijaya | 1 |
| Anisya Putri Karina | University of Brawijaya | 1 |
| Huurul Ainindya Ulihta Zain | University of Brawijaya | 1 |
| Theresia Rani Kartika Ayu | Afiliasi tidak diketahui | 1 |
| Akhmad Rizali | University of Brawijaya | 1 |
| Abdul Latief Abadi | University of Brawijaya | 1 |
| Hagus Tarno | University of Brawijaya | 1 |
| Luqman Qurata Aini | University of Brawijaya | 1 |
| Muhammad Irfan Febriansyah | University of Brawijaya | 1 |
| Cahyo Prayogo | University of Brawijaya | 1 |
| Noegraha Sholehuddin | University of Brawijaya | 1 |
| Eka Zainul Hasan Syahfinada Putra | University of Brawijaya | 1 |
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