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The Influence of Social Media Marketing on Purchase Impulses with Brand Attentiveness as A Mediating Variable on UMKM X

Aptisi Transactions on Technopreneurship (ATT) · Vol. 5 No. 2 (2023) · hlm. 136–144

DOI
10.34306/att.v5i2.247
ISSN
2656-8888, 2655-8807
Terbit
2023-01-24
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

The purpose of this study was to analyze the effect of social media marketing on purchase impulses mediated by brand attentiveness. This research has three variables, namely social media marketing, brand attentiveness, and purchase impulse. The sample in this study was 231 customers of UMKM X. The method of analysis in this study was SEM partial least squares (PLS) analysis. PLS-SEM analysis was carried out through secondary data collection and hypothesis testing. The results showed that all 4 hypotheses were significant.

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29 penulis · 66 tautan kepenulisan bersama · 33 lintas organisasi

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  • Universitas Raharja
  • Multimedia Nusantara University
  • Universitas Esa Unggul
  • Bakrie University
  • Universitas Trisakti
  • Tarumanagara University
  • Indonesia Open University
  • Organisasi lain
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Cicilia Sriliasta BangunUniversitas Esa Unggul2
Tessa HandraAfiliasi tidak diketahui2
Alexander WilliamAfiliasi tidak diketahui1
Lista MeriaUniversitas Esa Unggul1
Andriyansah AndriyansahIndonesia Open University1
Lukita PashaUniversitas Raharja1
Efa Ayu NabilaUniversitas Raharja1
Tiurida Lily AnitaBinus University1
Thomas Sumarsan GohUniversitas Methodist Indonesia1
Ahmed KhanAfiliasi tidak diketahui1
Muchsin Saggaff ShihabBakrie University1
Hendriyati HaryaniUniversitas Raharja1
Dendy JonasUniversitas Raharja1
Riani YunitaBakrie University1
Yochebed Anggraini TerahUniversitas Raharja1
Nazim HussainSindh Agriculture University1
Greian April PangilinanCentro Escolar University1
Untung RahardjaUniversitas Raharja1
Mohammad AnnasMultimedia Nusantara University1
Nanda SeptianiUniversitas Raharja1
Najalia MalikaAfiliasi tidak diketahui1
Najalia MalikaUniversitas Raharja1
Lucy Patricia PashaAfiliasi tidak diketahui1
Yolanda MasnitaUniversitas Trisakti1
Husna Leila YusranUniversitas Trisakti1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Influence of Social Media Marketing on Purchase Impulses with Brand Attentiveness as A Mediating Variable on UMKM X</dc:title>
	<dc:creator xml:lang="en">Sutisna, Felix </dc:creator>
	<dc:creator xml:lang="en">Handra, Tessa </dc:creator>
	<dc:creator xml:lang="en">Jap, Yustina Peniyanti</dc:creator>
	<dc:creator xml:lang="id">Christopher, Ethan</dc:creator>
	<dc:subject xml:lang="en">Social Media Marketing</dc:subject>
	<dc:subject xml:lang="en">Brand Attentiveness</dc:subject>
	<dc:subject xml:lang="en">Purchase Impulsion</dc:subject>
	<dc:description xml:lang="en"> The purpose of this study was to analyze the effect of social media marketing on purchase impulses mediated by brand attentiveness. This research has three variables, namely social media marketing, brand attentiveness, and purchase impulse. The sample in this study was 231 customers of UMKM X. The method of analysis in this study was SEM partial least squares (PLS) analysis. PLS-SEM analysis was carried out through secondary data collection and hypothesis testing. The results showed that all 4 hypotheses were significant.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2023-01-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/247</dc:identifier>
	<dc:identifier>10.34306/att.v5i2.247</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 5 No. 2 (2023):  July; 136-144</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 5 No 2 (2023):  July; 136-144</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v5i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/247/202</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Felix  Sutisna, Tessa  Handra, Yustina Peniyanti Jap</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>