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Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices

Aptisi Transactions on Technopreneurship (ATT) · Vol. 5 No. 3 (2023) · hlm. 278–290

DOI
10.34306/att.v5i3.360
ISSN
2656-8888, 2655-8807
Terbit
2023-11-29
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

The digital era has opened opportunities for entrepreneurs (technopreneurs) to enhance their performance and market reach. However, a deep understanding of how the use of digital platforms, digital customer engagement, and operational efficiency through digitalization contribute to entrepreneurial success is still limited. This study aims to analyze the impact of digital platform usage, digital customer engagement, and operational efficiency through digitalization in the context of entrepreneurial success. The primary goal is to identify and measure the extent to which these three variables contribute to entrepreneurial success in the digital era. This research employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS software. This approach was chosen due to its capability in handling complex models and exploratory data. Data was collected from an online survey completed by entrepreneurs actively using digital platforms in their businesses. The sample consists of 300 respondents representing various industry sectors and business sizes. The study's findings indicate that the use of digital platforms significantly enhances customer engagement and operational efficiency. Digital customer engagement plays a vital role in building loyalty and trust, which further influences business success. Operational efficiency through digitalization also contributes significantly to increasing productivity and reducing operational costs. Overall, this research provides empirical evidence that effective integration of digital technologies is key to entrepreneurial success in the digital era.

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  • Universitas Raharja
  • Gunadarma University
  • Satya Wacana Christian University
  • Tadulako University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Untung RahardjaAfiliasi tidak diketahui6
Qurotul AiniUniversitas Raharja5
MulyatiAfiliasi tidak diketahui3
Tatik MariyantiAfiliasi tidak diketahui2
Shofiyul MillahAfiliasi tidak diketahui2
Dedeh SupriyantiAfiliasi tidak diketahui2
Tarisya RamadhanAfiliasi tidak diketahui2
Nuke Puji Lestari SantosoUniversitas Raharja2
Danny ManonggaSatya Wacana Christian University2
Adam FaturahmanAfiliasi tidak diketahui2
Marviola HardiniAfiliasi tidak diketahui1
Dewi ImmaniarAfiliasi tidak diketahui1
Nur AzizahAfiliasi tidak diketahui1
Wahyuningsih WahyuningsihTadulako University1
Fifin AlfianaAfiliasi tidak diketahui1
Nimatul KhofifahAfiliasi tidak diketahui1
Nadia Nur AzizahAfiliasi tidak diketahui1
Nova RamadhonaAfiliasi tidak diketahui1
Zaleha FauziahAfiliasi tidak diketahui1
Novi Putri AnggrainiAfiliasi tidak diketahui1
Nuraini Diah NoviatiAfiliasi tidak diketahui1
Fengki Eka PutraAfiliasi tidak diketahui1
Sadan SadanAfiliasi tidak diketahui1
Ridhuan AhsanitaqwimAfiliasi tidak diketahui1
Susy Alestriani SibagariangAfiliasi tidak diketahui1
Anthony RodriguezAfiliasi tidak diketahui1
Achmad Benny MutiaraGunadarma University1
Prihandoko PrihandokoGunadarma University1
Charlotte PashaAfiliasi tidak diketahui1
Nur AzizahAfiliasi tidak diketahui1
Andriyansah AndriyansahAfiliasi tidak diketahui1
Mohd Faiz HilmiAfiliasi tidak diketahui1
Muhammad AfifAfiliasi tidak diketahui1
Siti Nurindah SariAfiliasi tidak diketahui1
VictoriandaAfiliasi tidak diketahui1
BimantoroAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices</dc:title>
	<dc:creator xml:lang="en">Tarmizi, Rasyid</dc:creator>
	<dc:creator xml:lang="en">Septiani, Nanda</dc:creator>
	<dc:creator xml:lang="en">Sunarya, Po Abas</dc:creator>
	<dc:creator xml:lang="en">Ayu Sanjaya, Yulia Putri</dc:creator>
	<dc:subject xml:lang="en">Digital Platform Usage</dc:subject>
	<dc:subject xml:lang="en">Digital Customer Engagement</dc:subject>
	<dc:subject xml:lang="en">Operational Efficiency in Digitalization</dc:subject>
	<dc:subject xml:lang="en">Technopreneurship Trends</dc:subject>
	<dc:description xml:lang="en">The digital era has opened opportunities for entrepreneurs (technopreneurs) to enhance their performance and market reach. However, a deep understanding of how the use of digital platforms, digital customer engagement, and operational efficiency through digitalization contribute to entrepreneurial success is still limited. This study aims to analyze the impact of digital platform usage, digital customer engagement, and operational efficiency through digitalization in the context of entrepreneurial success. The primary goal is to identify and measure the extent to which these three variables contribute to entrepreneurial success in the digital era. This research employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS software. This approach was chosen due to its capability in handling complex models and exploratory data. Data was collected from an online survey completed by entrepreneurs actively using digital platforms in their businesses. The sample consists of 300 respondents representing various industry sectors and business sizes. The study's findings indicate that the use of digital platforms significantly enhances customer engagement and operational efficiency. Digital customer engagement plays a vital role in building loyalty and trust, which further influences business success. Operational efficiency through digitalization also contributes significantly to increasing productivity and reducing operational costs. Overall, this research provides empirical evidence that effective integration of digital technologies is key to entrepreneurial success in the digital era.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2023-11-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/360</dc:identifier>
	<dc:identifier>10.34306/att.v5i3.360</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 5 No. 3 (2023): November; 278-290</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 5 No 3 (2023): November; 278-290</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v5i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/360/237</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Rasyid Tarmizi, Nanda Septiani, Po Abas Sunarya, Yulia Putri Ayu Sanjaya</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>