Akses terbuka Jurnal
Enhancing AIKU Adoption: Insights from the Role of Habit in Behavior Intention
Aptisi Transactions on Technopreneurship (ATT) · Vol. 6 No. 1 (2024) · hlm. 84–108
- ISSN
- 2656-8888, 2655-8807
- Terbit
- 2024-03-31
- Penerbit
- Pandawan
- Bahasa
- en
Abstrak
This research focuses on exploring and understanding the role of Habit in sustaining the adoption and continuous use of AIKU technology as its primary objective. The UTAUT2 model was chosen, emphasizing the Habit variable (HT) along with 6 other key variables: Performance Expectancy (PEX), Effort Expectancy (EEX), Price Value (PV), Social Influence (SIN) on Behavioral Intention (BIN), and User Behavior (UB), with the addition of external variables Perceived Risk (PR) and moderating Gender and Experience. The research methodology involves data analysis using SmartPLS 4.0 software and the UTAUT2 model as the framework and theoretical foundation. Survey data were collected from 414 AIKU users in Indonesia. Findings based on data analysis indicate that factors such as PE, EE, and PV significantly positively influence BI to continue using AIKU. In addition to filling gaps in knowledge regarding the role of Habit in air quality technology literature, another finding is that H significantly positively influences BIN and UB, while BIN significantly positively influences UB. This research’s novelty and primary contribution lie in the implications concerning the crucial emphasis on the Habit factor in sustaining AIKU usage. The development implications underscore the importance of psychological factors in technology acceptance and retention, providing valuable insights for future strategy and policy development. Limitations of this research lie in the focus on the AIKU system affecting result generalization. Future research, expanding coverage, considering air quality system variations, employing diverse data collection methods such as in-depth interviews are recommended.
Kata kunci
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40 penulis · 156 tautan kepenulisan bersama · 19 lintas organisasi · menampilkan 40 yang paling banyak terhubung
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- Satya Wacana Christian University
- Universitas Raharja
- Atma Jaya Catholic University of Indonesia
- Universitas Buddhi Dharma
- Afiliasi tidak diketahui
- Organisasi berbeda
- Organisasi sama
- Afiliasi tidak diketahui
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Tampilkan sebagai tabel
| Rekan penulis | Organisasi | Artikel bersama |
|---|---|---|
| Ninda Lutfiani | Universitas Raharja | 13 |
| Nuke Puji Lestari Santoso | Universitas Raharja | 11 |
| Hindriyanto Dwi Purnomo | Satya Wacana Christian University | 9 |
| Po Abas Sunarya | Afiliasi tidak diketahui | 9 |
| Alfiah Khoirunisa | Universitas Raharja | 8 |
| Sutarto Wijono | Afiliasi tidak diketahui | 6 |
| Ade Iriani | Satya Wacana Christian University | 6 |
| Dwi Apriliasari | Afiliasi tidak diketahui | 6 |
| Untung Rahardja | Universitas Raharja | 5 |
| Agung Rizky | Afiliasi tidak diketahui | 5 |
| Shofiyul Millah | Afiliasi tidak diketahui | 5 |
| Adam Faturahman | Afiliasi tidak diketahui | 5 |
| Nur Azizah | Universitas Raharja | 4 |
| Hendry Hendry | Satya Wacana Christian University | 4 |
| Henderi | Afiliasi tidak diketahui | 4 |
| Adi Setiawan | Satya Wacana Christian University | 3 |
| Muhtarom Muhtarom | Afiliasi tidak diketahui | 3 |
| Iwan Setyawan | Satya Wacana Christian University | 3 |
| Theophilus Wellem | Afiliasi tidak diketahui | 3 |
| Nesti Anggraini Santoso | Afiliasi tidak diketahui | 3 |
| Ihsan Nuril Hikam | Afiliasi tidak diketahui | 3 |
| Natasya Aprila Yusuf | Afiliasi tidak diketahui | 3 |
| Alwiyah Alwiyah | Afiliasi tidak diketahui | 3 |
| Kristoko Dwi Hartomo | Satya Wacana Christian University | 2 |
| Desy Apriani | Afiliasi tidak diketahui | 2 |
| Mohamad Rakhmansyah | Afiliasi tidak diketahui | 2 |
| Umi Narimawati | Afiliasi tidak diketahui | 2 |
| Eka Purnama Harahap | Universitas Raharja | 2 |
| Yerik Afrianto Singgalen | Atma Jaya Catholic University of Indonesia | 2 |
| Fitra Putri Oganda | Universitas Raharja | 2 |
| Benny Daniawan | Universitas Buddhi Dharma | 2 |
| Tarisya Ramadhan | Afiliasi tidak diketahui | 2 |
| Raihan Raihan | Afiliasi tidak diketahui | 2 |
| Farida Agustin | Afiliasi tidak diketahui | 2 |
| Marviola Hardini | Afiliasi tidak diketahui | 2 |
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