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Understanding Technopreneurship in Agricultural E-Marketplaces

Aptisi Transactions on Technopreneurship (ATT) · Vol. 6 No. 3 (2024) · hlm. 369–389

DOI
10.34306/att.v6i3.454
ISSN
2656-8888, 2655-8807
Terbit
2024-09-12
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Competition in the global market is challenging for technopreneurs to develop strategies that provide a comparative advantage to win the competition. The article aims to develop a model for applying agricultural product e-marketplaces, including the involvement of related stakeholders in Semarang and Magelang Regency, Indonesia. The study employs two primary analytical methods: the MACTOR framework, which assesses alliances, conflicts, and strategic recommendations, and the Analytical Hierarchy Process (AHP) to prioritize decision-making criteria. The results showed that developing agricultural product e-marketplaces requires collaboration from various stakeholders. Notably, consumers, who play a crucial role in the success of the e-marketplace, emerge as the most influential actors, while middlemen are identified as the most dependent. The primary challenge in developing an agricultural product e-marketplace is ensuring smooth food distribution. At the same time, alternative priorities include increasing business partnerships between local agricultural cooperatives and entrepreneurs/investors and providing infrastructure to support the development of e-marketplaces. This study emphasizes the importance of collaboration between various stakeholders in e-marketplace development and implementation of agricultural products so that they can be aligned for the success of the entire e-marketplace system.

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  • State University of Semarang
  • State University of Malang
  • Indonesia Open University
  • Andalas University
  • Sunway University
  • National Research and Innovation Agency
  • Badan Pusat Statistik
  • Organisasi lain
  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Talitha WidiatningrumState University of Semarang4
Edi KurniawanState University of Semarang3
Shanty OktaviliaState University of Semarang3
Etty SoesilowatiState University of Semarang3
Deni SunaryoIndonesia Open University3
Dhea Rizky AmeliaState University of Semarang3
R. Benny RiyantoState University of Semarang2
Widiyanto WidiyantoState University of Semarang2
Amin PujiatiState University of Semarang2
Christina LitaayNational Research and Innovation Agency2
Avi Budi SetiawanState University of Semarang2
Subiyanto SubiyantoState University of Semarang1
Nur Azis SalimState University of Semarang1
Setya Budi Arif PrabowoState University of Semarang1
Deyndrawan SutrisnoState University of Semarang1
Andika AnantyoState University of Semarang1
Dewi AnggrianiState University of Semarang1
Nana Kariada Tri MartutiState University of Semarang1
Arief YuliantoState University of Semarang1
Margareta RahayuningsihState University of Semarang1
S. MartonoState University of Semarang1
Aldias BahatmakaState University of Semarang1
Markus DiantoroState University of Malang1
Herlin PujiartiState University of Malang1
Prihatini RetnaningsihState University of Malang1
Aji Prasetya WibawaState University of Malang1
Mutiara KiranawatiState University of Malang1
Lukluk Ul MuyassarohState University of Malang1
Said Nur OctaviantoState University of Semarang1
Sri Eka WulandariState University of Semarang1
Medha WardhanyBadan Pusat Statistik1
Widiyanto WidiyantoSebelas Maret University1
Khafid IsmailUniversitas Nurul Huda1
Yuan Fence IralaState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Understanding Technopreneurship in Agricultural E-Marketplaces</dc:title>
	<dc:creator xml:lang="en">Lestari, Etty Puji</dc:creator>
	<dc:creator xml:lang="en">Prajanti, Sucihatiningsih Dian Wisika</dc:creator>
	<dc:creator xml:lang="en">Adzim, Fauzul</dc:creator>
	<dc:creator xml:lang="en">Primayesa, Elvina </dc:creator>
	<dc:creator xml:lang="en">Ismail, Muhammad Iqbal Al-Banna</dc:creator>
	<dc:creator xml:lang="en">Lase, Sepandil Laras</dc:creator>
	<dc:subject xml:lang="en">Agricultural Products</dc:subject>
	<dc:subject xml:lang="en">Technopreneurship</dc:subject>
	<dc:subject xml:lang="en">Actors</dc:subject>
	<dc:subject xml:lang="en">MACTOR</dc:subject>
	<dc:subject xml:lang="en">AHP</dc:subject>
	<dc:description xml:lang="en">Competition in the global market is challenging for technopreneurs to develop strategies that provide a comparative advantage to win the competition. The article aims to develop a model for applying agricultural product e-marketplaces, including the involvement of related stakeholders in Semarang and Magelang Regency, Indonesia. The study employs two primary analytical methods: the MACTOR framework, which assesses alliances, conflicts, and strategic recommendations, and the Analytical Hierarchy Process (AHP) to prioritize decision-making criteria. The results showed that developing agricultural product e-marketplaces requires collaboration from various stakeholders. Notably, consumers, who play a crucial role in the success of the e-marketplace, emerge as the most influential actors, while middlemen are identified as the most dependent. The primary challenge in developing an agricultural product e-marketplace is ensuring smooth food distribution. At the same time, alternative priorities include increasing business partnerships between local agricultural cooperatives and entrepreneurs/investors and providing infrastructure to support the development of e-marketplaces. This study emphasizes the importance of collaboration between various stakeholders in e-marketplace development and implementation of agricultural products so that they can be aligned for the success of the entire e-marketplace system.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2024-09-12</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/454</dc:identifier>
	<dc:identifier>10.34306/att.v6i3.454</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 6 No. 3 (2024): November; 369-389</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 6 No 3 (2024): November; 369-389</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v6i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/454/282</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Etty Puji Lestari, Sucihatiningsih Dian Wisika Prajanti, Fauzul Adzim, Elvina Primayesa, Muhammad Iqbal Al-Banna Ismail, Sepandil Laras Lase</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>