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Entrepreneurial Technology Resilience Mediates Entrepreneurial Marketing on Business Performance in Batik MSMEs

Aptisi Transactions on Technopreneurship (ATT) · Vol. 7 No. 3 (2025)

DOI
10.34306/att.v7i3.469
ISSN
2656-8888, 2655-8807
Terbit
2025-11-12
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

In the digital transformation era, technological resilience has become essential for Micro, Small, and Medium Enterprises (MSMEs), including Indonesia’s Batik industry, which must integrate technology to maintain competitiveness. However, many Batik MSMEs still face limited adoption of digital tools, resulting in declining performance and market reach. This study aims to analyze how entrepreneurial technology resilience mediates the relationship between entrepreneurial marketing and business performance in Batik MSMEs. A quantitative approach was used by distributing structured questionnaires to 383 Batik MSME owners in Indonesia. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity and test hypotheses among three constructs, entrepreneurial marketing, entrepreneurial technology resilience, and business performance. Findings reveal that entrepreneurial marketing significantly influences both entrepreneurial technology resilience and business performance. Furthermore, entrepreneurial technology resilience also positively affects business performance and partially mediates the relationship between entrepreneurial marketing and business performance, explaining 80.2% of the variance in the model. The results confirm that technological resilience is a crucial mechanism that strengthens the effectiveness of entrepreneurial marketing strategies. Strengthening digital capabilities and adaptive innovation allows Batik MSMEs to enhance operational efficiency, market expansion, and overall performance. Therefore, improving technological resilience should be prioritized as a strategic policy for sustaining the Batik industry’s competitiveness.

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11 penulis · 23 tautan kepenulisan bersama · 1 lintas organisasi

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  • Universitas Catur Insan Cendekia Cirebon
  • Universitas Raharja
  • Diponegoro University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Chandra LukitaUniversitas Catur Insan Cendekia Cirebon1
Nuke Puji Lestari SantosoUniversitas Raharja1
Marviola HardiniAfiliasi tidak diketahui1
Dwi JulianingsihAfiliasi tidak diketahui1
Muhammad HelmiDiponegoro University1
Asri Fianti AsmarAfiliasi tidak diketahui1
Linda NorhanAfiliasi tidak diketahui1
Deden Abdul Wahab Sya’roniAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Entrepreneurial Technology Resilience Mediates Entrepreneurial Marketing on Business Performance in Batik MSMEs</dc:title>
	<dc:creator xml:lang="en">Wahdiniwaty, Rahma</dc:creator>
	<dc:creator xml:lang="en">Pranata, Sudadi</dc:creator>
	<dc:creator xml:lang="en">Komara, Nandang</dc:creator>
	<dc:subject xml:lang="en">Entrepreneurial Marketing</dc:subject>
	<dc:subject xml:lang="en">Entrepreneurial Technology</dc:subject>
	<dc:subject xml:lang="en">Resilience</dc:subject>
	<dc:subject xml:lang="en">Business Performance</dc:subject>
	<dc:subject xml:lang="en">MSMEs</dc:subject>
	<dc:description xml:lang="en">In the digital transformation era, technological resilience has become essential for Micro, Small, and Medium Enterprises (MSMEs), including Indonesia’s Batik industry, which must integrate technology to maintain competitiveness. However, many Batik MSMEs still face limited adoption of digital tools, resulting in declining performance and market reach. This study aims to analyze how entrepreneurial technology resilience mediates the relationship between entrepreneurial marketing and business performance in Batik MSMEs. A quantitative approach was used by distributing structured questionnaires to 383 Batik MSME owners in Indonesia. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity and test hypotheses among three constructs, entrepreneurial marketing, entrepreneurial technology resilience, and business performance. Findings reveal that entrepreneurial marketing significantly influences both entrepreneurial technology resilience and business performance. Furthermore, entrepreneurial technology resilience also positively affects business performance and partially mediates the relationship between entrepreneurial marketing and business performance, explaining 80.2% of the variance in the model. The results confirm that technological resilience is a crucial mechanism that strengthens the effectiveness of entrepreneurial marketing strategies. Strengthening digital capabilities and adaptive innovation allows Batik MSMEs to enhance operational efficiency, market expansion, and overall performance. Therefore, improving technological resilience should be prioritized as a strategic policy for sustaining the Batik industry’s competitiveness.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2025-11-12</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/469</dc:identifier>
	<dc:identifier>10.34306/att.v7i3.469</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 7 No. 3 (2025): November; 835−847</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 7 No 3 (2025): November; 835−847</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v7i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/469/395</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Rahma Wahdiniwaty, Sudadi Pranata, Nandang Komara</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>