Experiential Value and Novelty Cultivating Brand Love and Behavioral Intentions in Technopreneurship

Setiawan, Sandy; Alma Tiara, Kania; Rustine, Mira; Hilman, Dodi; Joy, Kathleen; Jumbri, Isma Addi

doi:10.34306/att.v7i1.520

Akses terbuka Jurnal

Experiential Value and Novelty Cultivating Brand Love and Behavioral Intentions in Technopreneurship

Aptisi Transactions on Technopreneurship (ATT) · Vol. 7 No. 1 (2025) · hlm. 144–157

DOI: 10.34306/att.v7i1.520
ISSN: 2656-8888, 2655-8807
Terbit: 2025-02-26
Penerbit: Pandawan
Bahasa: en
Lisensi: creativecommons.org/licenses/by/4.0

Abstrak

This study explores the influence of experiential value and novelty on customer satisfaction, brand love, and behavioral intention in robot barista coffee shops (RBCS) in Bandung, Indonesia. The research highlights how these variables interact to shape consumer behavior in a novel service setting. Data from 250 respondents, collected using a purposive sampling method and analyzed through Partial Least Squares (PLS), reveal several key findings. Experiential value significantly improves customer satisfaction, emphasizing the importance of engaging and memorable service experiences. Novelty is also a critical driver, contributing to customer interest and satisfaction by offering unique and innovative service encounters. Customer satisfaction strongly affects brand love, indicating that emotional attachment plays a central role in building customer loyalty. Furthermore, satisfied customers are more likely to exhibit positive behavioral intentions, including repeat visits and advocacy. These results underline the necessity for businesses to continuously innovate and enhance service quality to foster long-term customer relationships. This study not only adds to the limited research on robotic services in Indonesia but also offers practical insights for industry stakeholders aiming to adopt innovative technologies in customer-facing roles. Moreover, the findings contribute to the Sustainable Development Goals (SDGs) by advancing innovation (SDG 9) and promoting sustainable consumption patterns (SDG 12). By integrating robotics and prioritizing customer experience, businesses can create sustainable competitive advantages in the evolving service landscape.

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13 penulis · 35 tautan kepenulisan bersama · 16 lintas organisasi

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Binus University
Universiti Teknikal Malaysia Melaka
Universitas Negeri Padang
State University of Semarang
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Tampilkan sebagai tabel

Rekan penulis	Organisasi	Artikel bersama
Eleeza F. Natasya Khairul Herman	Universiti Teknikal Malaysia Melaka	2
Fauzan Fauzan	Universiti Teknikal Malaysia Melaka	2
Mulyani Karmagatri	Binus University	2
Dian Kurnianingrum	Binus University	2
Palma Juanta	Universitas Negeri Padang	1
Hetilaniar	State University of Semarang	1
Brigitta Callula	Afiliasi tidak diketahui	1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en">Experiential Value and Novelty Cultivating Brand Love and Behavioral Intentions in Technopreneurship</dc:title>
	<dc:creator xml:lang="en">Setiawan, Sandy</dc:creator>
	<dc:creator xml:lang="en">Alma Tiara, Kania</dc:creator>
	<dc:creator xml:lang="en">Rustine, Mira</dc:creator>
	<dc:creator xml:lang="en">Hilman, Dodi</dc:creator>
	<dc:creator xml:lang="en">Joy, Kathleen</dc:creator>
	<dc:creator xml:lang="en">Jumbri, Isma Addi</dc:creator>
	<dc:subject xml:lang="en">Robotic Barista Coffee Shop (RBCS)</dc:subject>
	<dc:subject xml:lang="en">Experiential Value</dc:subject>
	<dc:subject xml:lang="en">Customer Satisfaction</dc:subject>
	<dc:subject xml:lang="en">Behavioral Intention</dc:subject>
	<dc:description xml:lang="en">This study explores the influence of experiential value and novelty on customer satisfaction, brand love, and behavioral intention in robot barista coffee shops (RBCS) in Bandung, Indonesia. The research highlights how these variables interact to shape consumer behavior in a novel service setting. Data from 250 respondents, collected using a purposive sampling method and analyzed through Partial Least Squares (PLS), reveal several key findings. Experiential value significantly improves customer satisfaction, emphasizing the importance of engaging and memorable service experiences. Novelty is also a critical driver, contributing to customer interest and satisfaction by offering unique and innovative service encounters. Customer satisfaction strongly affects brand love, indicating that emotional attachment plays a central role in building customer loyalty. Furthermore, satisfied customers are more likely to exhibit positive behavioral intentions, including repeat visits and advocacy. These results underline the necessity for businesses to continuously innovate and enhance service quality to foster long-term customer relationships. This study not only adds to the limited research on robotic services in Indonesia but also offers practical insights for industry stakeholders aiming to adopt innovative technologies in customer-facing roles. Moreover, the findings contribute to the Sustainable Development Goals (SDGs) by advancing innovation (SDG 9) and promoting sustainable consumption patterns (SDG 12). By integrating robotics and prioritizing customer experience, businesses can create sustainable competitive advantages in the evolving service landscape.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2025-02-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/520</dc:identifier>
	<dc:identifier>10.34306/att.v7i1.520</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 7 No. 1 (2025): March; 144-157</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 7 No 1 (2025): March; 144-157</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v7i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/520/318</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Sandy Setiawan, Kania Alma Tiara, Mira Rustine, Dodi Hilman, Kathleen Joy, Isma Addi Jumbri</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>