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Integrating Mbojo Folklore and Culture Preneurship to Shape Modern Leadership Values

Aptisi Transactions on Technopreneurship (ATT) · Vol. 7 No. 2 (2025)

DOI
10.34306/att.v7i2.637
ISSN
2656-8888, 2655-8807
Terbit
2025-07-31
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

The Mbojo community in West Nusa Tenggara has a folklore entitled "Oi Wobo". Like fairy tales or myths that always contain messages, this "Oi Wobo" folklore reflects the values of the Mbojo community. This Oi Wobo story becomes important when we look back at why the Mbojo people feel the need to pass down and teach these values through folklore, and see whether the old concepts of ancestral heritage contained in the Oi Wobo story today can be contextualized or relevant to the challenges that exist today. Through semiotic studies and literary sociology conducted, it is known that Oi Wobo folklore, one of them, reveals values related to the concept of leader and leadership of the Mbojo community. The concept of leader and leadership of the Mbojo community reflected in the folklore "Oi Wobo" adheres to the concept of nggusu waru. From the studies that have been conducted, it can also be concluded that the concept of leadership of the Mbojo community, which is based on the philosophy of nggusu waru, can be recontextualized or relevant to today's leadership challenges. The ignorance and incomprehension of the Mbojo people towards these values causes that thenoble values related to leaders and leadership are not widely realized in today's leadership. Thus, this study is important so that the values of the noble ancestral heritage can be known, understood and reused to achieve a more quality community life.

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  • University of Malaya
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Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Integrating Mbojo Folklore and Culture Preneurship to Shape Modern Leadership Values</dc:title>
	<dc:creator xml:lang="en">Alaini, Nining Nur</dc:creator>
	<dc:creator xml:lang="en">Hidayatullah, Dede</dc:creator>
	<dc:creator xml:lang="en">Saefuddin, Saefuddin</dc:creator>
	<dc:creator xml:lang="en">Supriadi, Asep</dc:creator>
	<dc:creator xml:lang="en">Rohim, Rohim</dc:creator>
	<dc:creator xml:lang="en">Ali, Tengku Intan Marlina Tengku Mohd</dc:creator>
	<dc:subject xml:lang="en">Mbojo Leadership</dc:subject>
	<dc:subject xml:lang="en">Oi Wobo Folklore</dc:subject>
	<dc:subject xml:lang="en">Cultural Leadership</dc:subject>
	<dc:subject xml:lang="en">Preneurship</dc:subject>
	<dc:subject xml:lang="en">Semiotic Analysis</dc:subject>
	<dc:description xml:lang="en">The Mbojo community in West Nusa Tenggara has a folklore entitled "Oi Wobo". Like fairy tales or myths that always contain messages, this "Oi Wobo" folklore reflects the values of the Mbojo community. This Oi Wobo story becomes important when we look back at why the Mbojo people feel the need to pass down and teach these values through folklore, and see whether the old concepts of ancestral heritage contained in the Oi Wobo story today can be contextualized or relevant to the challenges that exist today. Through semiotic studies and literary sociology conducted, it is known that Oi Wobo folklore, one of them, reveals values related to the concept of leader and leadership of the Mbojo community. The concept of leader and leadership of the Mbojo community reflected in the folklore "Oi Wobo" adheres to the concept of nggusu waru. From the studies that have been conducted, it can also be concluded that the concept of leadership of the Mbojo community, which is based on the philosophy of nggusu waru, can be recontextualized or relevant to today's leadership challenges. The ignorance and incomprehension of the Mbojo people towards these values causes that thenoble values related to leaders and leadership are not widely realized in today's leadership. Thus, this study is important so that the values of the noble ancestral heritage can be known, understood and reused to achieve a more quality community life.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2025-07-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/637</dc:identifier>
	<dc:identifier>10.34306/att.v7i2.637</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 7 No. 2 (2025): July; 616−626</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 7 No 2 (2025): July; 616−626</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v7i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/637/374</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Nining Nur Alaini, Dede Hidayatullah, Saefuddin, Asep Supriadi, Rohim, Tengku Intan Marlina Tengku Mohd Ali</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>