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Sustainable Growth for Creative Industry MSMEs through Digital Transformation Entrepreneurship

Aptisi Transactions on Technopreneurship (ATT) · Vol. 8 No. 3 (2026) · hlm. 889–901

DOI
10.34306/att.v8i3.654
ISSN
2656-8888, 2655-8807
Terbit
2026-08-12
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study aims to examine the effects of readiness to change, cloud services, workforce transformation, and IT for e-commerce on performance sustainability, with perceived strategic value serving as a moderating variable. This study tested eight hypotheses using a sample of 200 Indonesian SMEs. Additionally, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed in the data analysis approach with the assistance of the SmartPLS version 3.0 program. SmartPLS 3.0 was used for its stability, dataset compatibility, and the team’s prior experience, despite SmartPLS 4 offering advanced predictive techniques. The outcome demonstrates that readiness to change, cloud service, workforce transformation, and IT for e-commerce have a significant positive effect on sustainability performance. Moreover, perceived strategic value has not been able to moderate the relationship between readiness to change, cloud service and sustainability performance while perceived strategic value is able to moderate the relationship between workforce transformation and IT for e-commerce on performance sustainability. This study's technology acceptance model hypothesis helps to understand how digital transformation is occurring in MSMEs. As for TAM, it comes from a psychological perspective that explains people who use digital products. It talks about attitudes, actions, dreams, and connections to technology usage.

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13 penulis · 20 tautan kepenulisan bersama · 8 lintas organisasi

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  • State University of Semarang
  • Diponegoro University
  • Satya Wacana Christian University
  • Universitas Semarang
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  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Robiyanto RobiyantoSatya Wacana Christian University2
Maria Rio RitaSatya Wacana Christian University1
Misbach FuadyDiponegoro University1
Susanto SusantoUniversitas Semarang1
Edy SuryawardanaState University of Semarang1
Yohanes SuhardjoState University of Semarang1
Rr. Lulus Prapti NSSState University of Semarang1
Asih NiatiState University of Semarang1
Faisal Riza RahmanDiponegoro University1
Maduretno WidowatiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Sustainable Growth for Creative Industry MSMEs through Digital Transformation Entrepreneurship</dc:title>
	<dc:creator xml:lang="en">Widyakto, Adhi</dc:creator>
	<dc:creator xml:lang="en">Wahyudi, Sugeng</dc:creator>
	<dc:creator xml:lang="en">Pangestuti, Irene Rini Demi</dc:creator>
	<dc:subject xml:lang="en">Readiness to Change</dc:subject>
	<dc:subject xml:lang="en">Cloud Service</dc:subject>
	<dc:subject xml:lang="en">Workforce Transformation</dc:subject>
	<dc:subject xml:lang="en">IT for E-commerce</dc:subject>
	<dc:subject xml:lang="en">Performance Sustainability</dc:subject>
	<dc:description xml:lang="en">This study aims to examine the effects of readiness to change, cloud services, workforce transformation, and IT for e-commerce on performance sustainability, with perceived strategic value serving as a moderating variable. This study tested eight hypotheses using a sample of 200 Indonesian SMEs. Additionally, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed in the data analysis approach with the assistance of the SmartPLS version 3.0 program. SmartPLS 3.0 was used for its stability, dataset compatibility, and the team’s prior experience, despite SmartPLS 4 offering advanced predictive techniques. The outcome demonstrates that readiness to change, cloud service, workforce transformation, and IT for e-commerce have a significant positive effect on sustainability performance. Moreover, perceived strategic value has not been able to moderate the relationship between readiness to change, cloud service and sustainability performance while perceived strategic value is able to moderate the relationship between workforce transformation and IT for e-commerce on performance sustainability. This study's technology acceptance model hypothesis helps to understand how digital transformation is occurring in MSMEs. As for TAM, it comes from a psychological perspective that explains people who use digital products. It talks about attitudes, actions, dreams, and connections to technology usage.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2026-08-12</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/654</dc:identifier>
	<dc:identifier>10.34306/att.v8i3.654</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 8 No. 3 (2026): November; 889-901</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 8 No 3 (2026): November; 889-901</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v8i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/654/529</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Adhi Widyakto, Sugeng Wahyudi, Irene Rini Demi Pangestuti</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>