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Trust and Perceived Value as Strategic Drivers in Indonesia Omnichannel Beautypreneurship

Aptisi Transactions on Technopreneurship (ATT) · Vol. 8 No. 2 (2026) · hlm. 443–454

DOI
10.34306/att.v8i2.738
ISSN
2656-8888, 2655-8807
Terbit
2026-04-08
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study aims to analyse the factors influencing customer loyalty within the omnichannel skincare ecosystem, focusing on the role of online trust, customer satisfaction, and repurchase intention. A quantitative approach was employed, utilizing a survey method involving 233 respondents who had purchased skincare products through various channels (both online and offline). Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL to examine the relationships among variables within the developed conceptual model. The findings indicate that perceived product quality and perceived risk significantly influence perceived value, whereas price perception does not directly impact consumers' perceived value. Additionally, online trust plays a crucial role in enhancing customer satisfaction but does not directly influence repurchase intention. Conversely, repurchase intention is the primary factor shaping customer loyalty, whereas customer satisfaction does not have a direct effect on loyalty. These findings emphasize that customer loyalty is not solely dependent on satisfaction but is more closely linked to repurchase intensity, which is influenced by trust and positive omnichannel shopping experiences. The implications of this study highlight the importance of customer experience-based marketing strategies, including product quality enhancement, information transparency, responsive customer service, and the implementation of loyalty programs to encourage repurchase intention. By understanding the key factors driving loyalty within the omnichannel ecosystem, skincare companies can design more effective marketing strategies to enhance customer retention and strengthen competitiveness in an increasingly dynamic market.

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Jaringan kolaborasi para penulis

40 penulis · 81 tautan kepenulisan bersama · 23 lintas organisasi · menampilkan 40 yang paling banyak terhubung

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  • IPB University
  • Sekolah Tinggi Manajemen IPMI
  • Parahyangan Catholic University
  • LSPR Institute of Communication and Business
  • Binus University
  • Ewha Womans University
  • Universidad Complutense de Madrid
  • Organisasi lain
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Fauziah EddyonoIPB University2
Dudung DarusmanIPB University2
Tutut SunarmintoIPB University2
Jono Mintarto MunandarIPB University2
Dominicus Savio PriyarsonoIPB University2
Eko SusetyonoIPB University2
Anggraini SukmawatiIPB University2
Enny KristianiIPB University2
Asep SaefuddinIPB University2
Hartoyo HartoyoIPB University2
Putri PuspitasariAfiliasi tidak diketahui2
Muh. Darmin Ahmad PellaIPB University1
Arief DaryantoIPB University1
KirbrandokoIPB University1
Indriana LaksmiIPB University1
Arif Imam SurosoIPB University1
Agus BuonoIPB University1
Trukan Sri BahukelingIPB University1
Rita NurmalinaIPB University1
Elika SetiawatyIPB University1
Liza Agustina Maureen NellohSekolah Tinggi Manajemen IPMI1
Hartoyo HartoyoIPB University1
Aman WirakartakusumahSekolah Tinggi Manajemen IPMI1
So-Hyun JooEwha Womans University1
Istiharini IstihariniParahyangan Catholic University1
Terra Saptina MaulaniParahyangan Catholic University1
Sophia BernadetteLSPR Institute of Communication and Business1
Engle Cleopatra S. ShahLSPR Institute of Communication and Business1
Eglee Ortega FernandezUniversidad Complutense de Madrid1
Herry PurnomoIPB University1
Johannes Widjaja WahonoBinus University1
Bambang Dwi WijanarkoBinus University1
Bustanul ArifinLampung University1
Christria PutriAfiliasi tidak diketahui1
Ma'mun SarmaAfiliasi tidak diketahui1
Febriandi RahmatullohIPB University1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Trust and Perceived Value as Strategic Drivers in Indonesia Omnichannel Beautypreneurship</dc:title>
	<dc:creator xml:lang="en">Alexandrina, Elke</dc:creator>
	<dc:creator xml:lang="en">Sumarwan, Ujang</dc:creator>
	<dc:creator xml:lang="en">Yuliati, Lilik Noor</dc:creator>
	<dc:creator xml:lang="en">Nurhayati, Popong</dc:creator>
	<dc:subject xml:lang="en">Customer Loyalty</dc:subject>
	<dc:subject xml:lang="en">Omnichannel</dc:subject>
	<dc:subject xml:lang="en">Online Trust</dc:subject>
	<dc:subject xml:lang="en">Customer Satisfaction</dc:subject>
	<dc:subject xml:lang="en">Repurchase Intention</dc:subject>
	<dc:description xml:lang="en">This study aims to analyse the factors influencing customer loyalty within the omnichannel skincare ecosystem, focusing on the role of online trust, customer satisfaction, and repurchase intention. A quantitative approach was employed, utilizing a survey method involving 233 respondents who had purchased skincare products through various channels (both online and offline). Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL to examine the relationships among variables within the developed conceptual model. The findings indicate that perceived product quality and perceived risk significantly influence perceived value, whereas price perception does not directly impact consumers' perceived value. Additionally, online trust plays a crucial role in enhancing customer satisfaction but does not directly influence repurchase intention. Conversely, repurchase intention is the primary factor shaping customer loyalty, whereas customer satisfaction does not have a direct effect on loyalty. These findings emphasize that customer loyalty is not solely dependent on satisfaction but is more closely linked to repurchase intensity, which is influenced by trust and positive omnichannel shopping experiences. The implications of this study highlight the importance of customer experience-based marketing strategies, including product quality enhancement, information transparency, responsive customer service, and the implementation of loyalty programs to encourage repurchase intention. By understanding the key factors driving loyalty within the omnichannel ecosystem, skincare companies can design more effective marketing strategies to enhance customer retention and strengthen competitiveness in an increasingly dynamic market.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2026-04-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/738</dc:identifier>
	<dc:identifier>10.34306/att.v8i2.738</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 8 No. 2 (2026): July; 443-454</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 8 No 2 (2026): July; 443-454</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v8i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/738/468</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Elke Alexandrina, Ujang Sumarwan, Lilik Noor Yuliati, Popong Nurhayati</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>