Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

Post Visit Behavior and the Influence of Destination Branding and Destination Image in Geopark Tourism

Aptisi Transactions on Technopreneurship (ATT) · Vol. 8 No. 3 (2026) · hlm. 956–965

DOI
10.34306/att.v8i3.773
ISSN
2656-8888, 2655-8807
Terbit
2026-09-07
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study emphasizes the significant role of destination branding elements such as culture, climate, product offerings, and government support in shaping the destination image of Ciletuh-Palabuhanratu Global Geopark. The findings show that infrastructure and people have less impact on destination image, likely due to the nature based appeal of Geopark destinations, attracting younger generations like Millennials and Generation Z, who prioritize adventure over amenities. The results suggest that enhancing product offerings, including diverse accommodations, cultural experiences, and unique natural attractions, is key to improving the destination image and overall tourist satisfaction. Additionally, the study reveals that tourist satisfaction mediates the relationship between destination image and revisit intention, meaning that a positive image alone does not directly lead to revisits. Instead, satisfaction derived from the overall experience shaped by product offerings, cultural identity, and climate determines revisit intention. To strengthen destination image and encourage revisit intention, the study recommends expanding family friendly, star rated hotels and diversifying tourism activities such as hiking, camping, and water sports. Both the public and private sectors should collaborate on these initiatives, with government support playing a critical role in enhancing destination competitiveness. These recommendations align with SDG 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 12 (Responsible Consumption and Production), promoting sustainable tourism, creating jobs, and enhancing regional competitiveness through inclusive development.

Kata kunci

Jaringan kolaborasi para penulis

22 penulis · 43 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • IPB University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Lilik Noor YuliatiIPB University2
Enny KristianiIPB University1
Asep SaefuddinIPB University1
Muh. Darmin Ahmad PellaIPB University1
Arief DaryantoIPB University1
KirbrandokoIPB University1
Fauziah EddyonoAfiliasi tidak diketahui1
Dudung DarusmanAfiliasi tidak diketahui1
Tutut SunarmintoAfiliasi tidak diketahui1
Jono M MunandarAfiliasi tidak diketahui1
Indriana LaksmiAfiliasi tidak diketahui1
Marcellia SusanAfiliasi tidak diketahui1
Sandy SetiawanAfiliasi tidak diketahui1
Hartoyo HartoyoAfiliasi tidak diketahui1
Liza Agustina Maureen NellohAfiliasi tidak diketahui1
Aman WirakartakusumahAfiliasi tidak diketahui1
So-Hyun JooAfiliasi tidak diketahui1
Popong NurhayatiAfiliasi tidak diketahui1
Elke AlexandrinaAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Post Visit Behavior and the Influence of Destination Branding and Destination Image in Geopark Tourism</dc:title>
	<dc:creator xml:lang="en">Maulani, Terra Saptina</dc:creator>
	<dc:creator xml:lang="en">Sumarwan, Ujang</dc:creator>
	<dc:creator xml:lang="en">Istiharini, Istiharini</dc:creator>
	<dc:subject xml:lang="en">Destination Branding</dc:subject>
	<dc:subject xml:lang="en">Destination Image</dc:subject>
	<dc:subject xml:lang="en">Tourist Satisfaction</dc:subject>
	<dc:subject xml:lang="en">Revisit Intention</dc:subject>
	<dc:subject xml:lang="en">Global Geopark</dc:subject>
	<dc:description xml:lang="en">This study emphasizes the significant role of destination branding elements such as culture, climate, product offerings, and government support in shaping the destination image of Ciletuh-Palabuhanratu Global Geopark. The findings show that infrastructure and people have less impact on destination image, likely due to the nature based appeal of Geopark destinations, attracting younger generations like Millennials and Generation Z, who prioritize adventure over amenities. The results suggest that enhancing product offerings, including diverse accommodations, cultural experiences, and unique natural attractions, is key to improving the destination image and overall tourist satisfaction. Additionally, the study reveals that tourist satisfaction mediates the relationship between destination image and revisit intention, meaning that a positive image alone does not directly lead to revisits. Instead, satisfaction derived from the overall experience shaped by product offerings, cultural identity, and climate determines revisit intention. To strengthen destination image and encourage revisit intention, the study recommends expanding family friendly, star rated hotels and diversifying tourism activities such as hiking, camping, and water sports. Both the public and private sectors should collaborate on these initiatives, with government support playing a critical role in enhancing destination competitiveness. These recommendations align with SDG 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 12 (Responsible Consumption and Production), promoting sustainable tourism, creating jobs, and enhancing regional competitiveness through inclusive development.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2026-09-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/773</dc:identifier>
	<dc:identifier>10.34306/att.v8i3.773</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 8 No. 3 (2026): November; 956-965</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 8 No 3 (2026): November; 956-965</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v8i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/773/536</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Terra Saptina Maulani, Ujang Sumarwan, Istiharini</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>